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The future of UX (closing plenary, Design By Fire, Utrecht, NL)

by CEO, Content Strategist at The FatDUX Group on Oct 21, 2011

  • 1,627 views

George Orwell, the author of “1984”, wrote, “He who controls the past commands the future.” As designers, we have controlled the past. It is now our task – our duty even - to define the ...

George Orwell, the author of “1984”, wrote, “He who controls the past commands the future.” As designers, we have controlled the past. It is now our task – our duty even - to define the future for the many millions of people who lack our opportunities, imagination, and passion.

So, let’s not think of innovation as merely a new idea, but as a reproducible method that enables us to solve a problem effectively. Let’s not let our understanding of the past place constraints on our imagination. We cannot allow ourselves to waste more time trying to define the very boxes we want to think outside of. Let’s not worry about where we will be tomorrow, but let us think where we want our children to be in 10-20 years. I’d like to share my thoughts with you…

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http://lanyrd.com 31
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The future of UX (closing plenary, Design By Fire, Utrecht, NL) The future of UX (closing plenary, Design By Fire, Utrecht, NL) Presentation Transcript