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The future of UX (closing plenary, Design By Fire, Utrecht, NL)
The future of UX (closing plenary, Design By Fire, Utrecht, NL)
The future of UX (closing plenary, Design By Fire, Utrecht, NL)
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The future of UX (closing plenary, Design By Fire, Utrecht, NL)

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George Orwell, the author of “1984”, wrote, “He who controls the past commands the future.” As designers, we have controlled the past. It is now our task – our duty even - to define the future for the …

George Orwell, the author of “1984”, wrote, “He who controls the past commands the future.” As designers, we have controlled the past. It is now our task – our duty even - to define the future for the many millions of people who lack our opportunities, imagination, and passion.

So, let’s not think of innovation as merely a new idea, but as a reproducible method that enables us to solve a problem effectively. Let’s not let our understanding of the past place constraints on our imagination. We cannot allow ourselves to waste more time trying to define the very boxes we want to think outside of. Let’s not worry about where we will be tomorrow, but let us think where we want our children to be in 10-20 years. I’d like to share my thoughts with you…

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  • 1. Thinking about the future Interaction design andthe world in which we live Eric Reiss @elreiss Design By Fire 14 October 2011 Utrecht, Netherlands
  • 2. Eric Reiss can (usually) be found at:The FatDUX Group ApSStrandøre 152100 CopenhagenDenmarkOffice: (+45) 39 29 67 77Mobil: (+45) 20 12 88 44Twitter: @elreissinfo@fatdux.comwww.fatdux.com

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