Seven Trends In Information Architecture, Berlin 2006

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I held this talk at EuroIA in Berlin, Germany back in September of 2006. I'm uploading it now (December 2009) because I'm amazed at how much is still relevant.

I held this talk at EuroIA in Berlin, Germany back in September of 2006. I'm uploading it now (December 2009) because I'm amazed at how much is still relevant.

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  • 1. Seven trends in IA What they are How they will affect us EuroIA 2006 September 30, 2006 Berlin, Germany Eric L. Reiss | EuroIA 2006 | Berlin, Germany | 30 September 2006
  • 2. trend noun 1 : a general direction taken 2 : a prevailing tendency 3 : a current style or preference
  • 3. Phones got smaller... ...and became commodities
  • 4. fad noun 1 : a temporary fashion 2 : a practice or interest followed for a time with exaggerated zeal 3 : [syn] a craze
  • 5. Computers get prettier... ...year after year Images courtesy of Apple Computer, Inc.
  • 6. Websites have become part of the business plan Trend # 1 Now we’re going to make them part of the business
  • 7. State-of-the-art communication tool anno 1995
  • 8. 1st Generation Website
  • 9. 2nd Generation Website HQ N. America EMEA Cyberspace
  • 10. 3rd Generation Website
  • 11. Customer Experience Management Off-line CEM On-line
  • 12. Trend #2 Websites have become more focused
  • 13. Google, September 1998
  • 14. AltaVista, September 1998
  • 15. And there’s a clear place to start
  • 16. No place to start...
  • 17. Clearer first choices
  • 18. We’re cutting out the junk
  • 19. Irrelevant junk – 3 clicks into the site!
  • 20. Trend # 3 Websites are now truly multimedia
  • 21. Trend # 4 Sitemaps are dying
  • 22. Site identifier Search Primary navigation Log- Main Editorial Paid links in content Featured Contextual link navigation Rotating banner
  • 23. Corpcom Web ops Web ops Web Web HR Google ops editor editor Marcom Web editor Local ISP
  • 24. Trend # 4b Sitemaps are alive and well
  • 25. Trend # 5a Customization is dead
  • 26. Sample screenshot:
  • 27. Two exceptions Personal portals Personal pages
  • 28. Trend # 5b Personalization lives
  • 29. Trend # 6 Site search is maturing (but very slowly)
  • 30. Trend # 7 IA is not always part of the job title
  • 31. From geeks to gurus
  • 32. 1996 Business issues Tactical Strategic Technical issues
  • 33. 1999 1996 Business issues Tactical Strategic Technical issues
  • 34. 1999 Business issues Tactical Strategic Technical issues
  • 35. 2004 Business issues Tactical Strategic Technical issues
  • 36. 2007 ? 2004 Business issues Tactical Strategic Technical issues
  • 37. 2007 ? 2004 Business issues Tactical Strategic Technical issues
  • 38. Question... Will the “strategic IA” become redundant ?
  • 39. Danke!
  • 40. Eric Reiss can be reached at: The FatDUX Group ApS Strandøre 15 DK-2100 Copenhagen Ø Office: (+45) 39 29 67 77 Mobile: (+45) 20 12 88 44 Twitter: elreiss er@fatdux.com www.fatdux.com