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Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
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Seven Trends In Information Architecture, Berlin 2006

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I held this talk at EuroIA in Berlin, Germany back in September of 2006. I'm uploading it now (December 2009) because I'm amazed at how much is still relevant.

I held this talk at EuroIA in Berlin, Germany back in September of 2006. I'm uploading it now (December 2009) because I'm amazed at how much is still relevant.

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Transcript

  • 1. Seven trends in IA What they are How they will affect us EuroIA 2006 September 30, 2006 Berlin, Germany Eric L. Reiss | EuroIA 2006 | Berlin, Germany | 30 September 2006
  • 2. trend noun 1 : a general direction taken 2 : a prevailing tendency 3 : a current style or preference
  • 3. Phones got smaller... ...and became commodities
  • 4. fad noun 1 : a temporary fashion 2 : a practice or interest followed for a time with exaggerated zeal 3 : [syn] a craze
  • 5. Computers get prettier... ...year after year Images courtesy of Apple Computer, Inc.
  • 6. Websites have become part of the business plan Trend # 1 Now we’re going to make them part of the business
  • 7. State-of-the-art communication tool anno 1995
  • 8. 1st Generation Website
  • 9. 2nd Generation Website HQ N. America EMEA Cyberspace
  • 10. 3rd Generation Website
  • 11. Customer Experience Management Off-line CEM On-line
  • 12. Trend #2 Websites have become more focused
  • 13. Google, September 1998
  • 14. AltaVista, September 1998
  • 15. And there’s a clear place to start
  • 16. No place to start...
  • 17. Clearer first choices
  • 18. We’re cutting out the junk
  • 19. Irrelevant junk – 3 clicks into the site!
  • 20. Trend # 3 Websites are now truly multimedia
  • 21. Trend # 4 Sitemaps are dying
  • 22. Site identifier Search Primary navigation Log- Main Editorial Paid links in content Featured Contextual link navigation Rotating banner
  • 23. Corpcom Web ops Web ops Web Web HR Google ops editor editor Marcom Web editor Local ISP
  • 24. Trend # 4b Sitemaps are alive and well
  • 25. Trend # 5a Customization is dead
  • 26. Sample screenshot:
  • 27. Two exceptions Personal portals Personal pages
  • 28. Trend # 5b Personalization lives
  • 29. Trend # 6 Site search is maturing (but very slowly)
  • 30. Trend # 7 IA is not always part of the job title
  • 31. From geeks to gurus
  • 32. 1996 Business issues Tactical Strategic Technical issues
  • 33. 1999 1996 Business issues Tactical Strategic Technical issues
  • 34. 1999 Business issues Tactical Strategic Technical issues
  • 35. 2004 Business issues Tactical Strategic Technical issues
  • 36. 2007 ? 2004 Business issues Tactical Strategic Technical issues
  • 37. 2007 ? 2004 Business issues Tactical Strategic Technical issues
  • 38. Question... Will the “strategic IA” become redundant ?
  • 39. Danke!
  • 40. Eric Reiss can be reached at: The FatDUX Group ApS Strandøre 15 DK-2100 Copenhagen Ø Office: (+45) 39 29 67 77 Mobile: (+45) 20 12 88 44 Twitter: elreiss er@fatdux.com www.fatdux.com

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