Seven trends in IA


                           What they are
                    How they will affect us


              ...
trend     noun
1 : a general direction taken
2 : a prevailing tendency
3 : a current style or preference
Phones got smaller...   ...and became commodities
fad     noun
1 : a temporary fashion
2 : a practice or interest followed for
a time with exaggerated zeal
3 : [syn] a craze
Computers get prettier...                 ...year after year




Images courtesy of Apple Computer, Inc.
Websites have become part of the business plan

                    Trend # 1
Now we’re going to make them part of the bus...
State-of-the-art
communication tool
    anno 1995
1st Generation Website
2nd Generation Website


             HQ


N. America   EMEA   Cyberspace
3rd Generation Website
Customer Experience Management




Off-line      CEM              On-line
Trend #2
Websites have become more focused
Google, September 1998
AltaVista, September 1998
And there’s a clear place to start
No place to start...
Clearer first choices
We’re cutting out the junk
Irrelevant junk – 3 clicks into the site!
Trend # 3
Websites are now truly multimedia
Trend # 4
Sitemaps are dying
Site identifier                         Search
                      Primary navigation

 Log-              Main          ...
Corpcom                           Web ops
                   Web ops

 Web           Web                  HR          Goog...
Trend # 4b
Sitemaps are alive and well
Trend # 5a
Customization is dead
Sample screenshot:
Two exceptions

    Personal portals
    Personal pages
Trend # 5b
Personalization lives
Trend # 6
Site search is maturing

   (but very slowly)
Trend # 7
IA is not always part of the job title
From geeks to gurus
1996   Business issues




Tactical                        Strategic




             Technical issues
1999
      1996   Business issues




Tactical                        Strategic




             Technical issues
1999   Business issues




Tactical                        Strategic




             Technical issues
2004   Business issues




Tactical                        Strategic




             Technical issues
2007 ?
      2004    Business issues




Tactical                         Strategic




              Technical issues
2007 ?
      2004    Business issues




Tactical                         Strategic




              Technical issues
Question...
Will the “strategic IA” become redundant ?
Danke!
Eric Reiss can be reached at:

The FatDUX Group ApS
Strandøre 15
DK-2100 Copenhagen Ø

Office: (+45) 39 29 67 77
Mobile: (...
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
Seven Trends In Information Architecture, Berlin 2006
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Seven Trends In Information Architecture, Berlin 2006

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I held this talk at EuroIA in Berlin, Germany back in September of 2006. I'm uploading it now (December 2009) because I'm amazed at how much is still relevant.

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Seven Trends In Information Architecture, Berlin 2006

  1. 1. Seven trends in IA What they are How they will affect us EuroIA 2006 September 30, 2006 Berlin, Germany Eric L. Reiss | EuroIA 2006 | Berlin, Germany | 30 September 2006
  2. 2. trend noun 1 : a general direction taken 2 : a prevailing tendency 3 : a current style or preference
  3. 3. Phones got smaller... ...and became commodities
  4. 4. fad noun 1 : a temporary fashion 2 : a practice or interest followed for a time with exaggerated zeal 3 : [syn] a craze
  5. 5. Computers get prettier... ...year after year Images courtesy of Apple Computer, Inc.
  6. 6. Websites have become part of the business plan Trend # 1 Now we’re going to make them part of the business
  7. 7. State-of-the-art communication tool anno 1995
  8. 8. 1st Generation Website
  9. 9. 2nd Generation Website HQ N. America EMEA Cyberspace
  10. 10. 3rd Generation Website
  11. 11. Customer Experience Management Off-line CEM On-line
  12. 12. Trend #2 Websites have become more focused
  13. 13. Google, September 1998
  14. 14. AltaVista, September 1998
  15. 15. And there’s a clear place to start
  16. 16. No place to start...
  17. 17. Clearer first choices
  18. 18. We’re cutting out the junk
  19. 19. Irrelevant junk – 3 clicks into the site!
  20. 20. Trend # 3 Websites are now truly multimedia
  21. 21. Trend # 4 Sitemaps are dying
  22. 22. Site identifier Search Primary navigation Log- Main Editorial Paid links in content Featured Contextual link navigation Rotating banner
  23. 23. Corpcom Web ops Web ops Web Web HR Google ops editor editor Marcom Web editor Local ISP
  24. 24. Trend # 4b Sitemaps are alive and well
  25. 25. Trend # 5a Customization is dead
  26. 26. Sample screenshot:
  27. 27. Two exceptions Personal portals Personal pages
  28. 28. Trend # 5b Personalization lives
  29. 29. Trend # 6 Site search is maturing (but very slowly)
  30. 30. Trend # 7 IA is not always part of the job title
  31. 31. From geeks to gurus
  32. 32. 1996 Business issues Tactical Strategic Technical issues
  33. 33. 1999 1996 Business issues Tactical Strategic Technical issues
  34. 34. 1999 Business issues Tactical Strategic Technical issues
  35. 35. 2004 Business issues Tactical Strategic Technical issues
  36. 36. 2007 ? 2004 Business issues Tactical Strategic Technical issues
  37. 37. 2007 ? 2004 Business issues Tactical Strategic Technical issues
  38. 38. Question... Will the “strategic IA” become redundant ?
  39. 39. Danke!
  40. 40. Eric Reiss can be reached at: The FatDUX Group ApS Strandøre 15 DK-2100 Copenhagen Ø Office: (+45) 39 29 67 77 Mobile: (+45) 20 12 88 44 Twitter: elreiss er@fatdux.com www.fatdux.com
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