Reiss On Innovation

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Here's a recent version of my popular innovation presentation. I present seven laws of innovation as well as explain why invention and innovation are not at all the same thing.

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  • Harvest away, my friend! Let's make the world a better place :)
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  • Eric,

    Interesting point you make about intuitiveness.

    We just released a new AJAX based webapp where people can submit and collaborate on submitted ideas. Most of the functions in the in app don’t require clicking on a ’Submit’ button to submit the the user input. It is real-time input processing - much like Google Wave. Even though there is a clear indication that the user input has been processed, they still look for the submit button, and email us asking, ’where is the submit button?’ :) I think this will not be issue when RIA like Google Wave become more prevalent, but in the meantime there is a ’realization curve’ involved.

    Excellent presentation, by the way. Do you mind if I harvest (with proper credits) some of the slides for my presentation?

    Saqib
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  • The first two bars represent barrier to entry.

    The third could just as well be on a separate slide. At the top, websites are generally intuitive. People learn skills on one site that they expect to be able to use when they arrive on another site. So the barrier to entry is generally pretty low. Applications are a different matter. There is some kind of a learning curve involved.

    As to the third bar, well, this is pure Clayton Christensen, a very smart professor from Harvard. For example, the fax is an example of incremental innovation - getting a piece of paper from A to B. But e-mail allows multiple people to work on the same doc. This is a disruptive innovation.

    Hope this helps.
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  • Eric,

    I am afraid I don't quite understand the slide #40. Can you please elaborate?

    Thanks
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Reiss On Innovation

  1. 1. Innovation... What is it? Why bother? Who cares? Microsoft Croatia 16 September 2009 Zagreb, Croatia
  2. 2. in·no·va·tion noun 1 : the introduction of something new 2 : a new idea, method, or device
  3. 3. best prac·tice noun 1 : best way of doing a thing 2 : a tested idea, method, or device
  4. 4. best practice vs. innovation
  5. 5. Three bad reasons to innovate To differentiate your product/service To be “original” To satisfy your ego
  6. 6. “pushing the envelope” ≠ innovation
  7. 7. “chindogu” ≠ innovation
  8. 8. being “original” ≠ innovation
  9. 9. satisfying your ego ≠ innovation
  10. 10. Experiment
  11. 11. Invention
  12. 12. Invention
  13. 13. Innovation 15 April 1912
  14. 14. There is only one reason to innovate… to solve a problem!
  15. 15. Law of Innovation #1 If an innovation does not solve a problem, it will create one.
  16. 16. Let’s look at mouthwash...
  17. 17. Law of Innovation #2 Problems do not exist in isolation. Solutions often have unintended consequences.
  18. 18. People Technologies Processes
  19. 19. Gus the Cat, user
  20. 20. User Centered Design Innovate > > Users ch De ear sig s n Re >
  21. 21. User Driven Design Innovate > > Users ch De ear sig s n Re >
  22. 22. Important note: Unhappy customers are dangerous
  23. 23. Law of Innovation #3 Invention may be accidental. Innovation is always planned.
  24. 24. Fact… Innovators often break the established rules.
  25. 25. Law of Innovation #4 Innovators understand the rules. This is the difference between innovation and idiocy.
  26. 26. Law of Innovation #5 Intuitive solutions do not need instructions.
  27. 27. Intuition Instruction Website Application Barrier to entry Low High Type of innovation Incremental Distruptive
  28. 28. R eturn OI n nvestment “My problem is greater than the effort needed to learn the system”
  29. 29. Janko – Perzini keyboard, circa 1910
  30. 30. Granddaughter and soap bubbles, circa 2007
  31. 31. Best practice is not the same as tradition or habit.
  32. 32. Highland Park High School Math Club - 1969
  33. 33. Innovation Lifecycle Best practice Innovation Fashion Best practice Progress Innovation Habit Invention Old-fashioned Time
  34. 34. What are the warning signs of fad and fashion?
  35. 35. Watch out if... Your solution is only being used in your local market Your solution is only being used by a single branch or industry Your solution looks like something you also did last week
  36. 36. Do you have a community of practice?
  37. 37. “It’s amazing how much we can accomplish when you don’t care who gets the credit.” Harry S. Truman
  38. 38. Do it for us!
  39. 39. Hvala!
  40. 40. You can (usually) find Eric at: The FatDUX Group ApS Strandøre 15 DK-2100 Copenhagen Denmark Office: (+45) 39 29 67 77 Mobil: (+45) 20 12 88 44 Twitter: @elreiss er@fatdux.com www.fatdux.com

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