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Of brains and buttons (DfC6, Cologne, Germany)
 

Of brains and buttons (DfC6, Cologne, Germany)

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There are four main topics in this presentation - from simple practical considerations to the more obscure cognitive triggers. IAs need to know this stuff and act on it before the interaction-design ...

There are four main topics in this presentation - from simple practical considerations to the more obscure cognitive triggers. IAs need to know this stuff and act on it before the interaction-design crowd, the business analysts, and the content strategists take it away from them:

1. Forms and basic functionality - the crap needs to work
2. Building shared references - folks won't buy what they don't understand
3. Value-added services - enhancing the experience through context
4. Cognitive triggers - influencing irrational decision-making processes

This is a more refined, somewhat European-ized version of an earlier presentation made in Denver, CO.

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    Of brains and buttons (DfC6, Cologne, Germany) Of brains and buttons (DfC6, Cologne, Germany) Presentation Transcript