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Innovation vs. Best Practice
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Innovation vs. Best Practice


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My presentation to the Barcelona Internet Start-up Group on September 19, 2013.

My presentation to the Barcelona Internet Start-up Group on September 19, 2013.

Published in: Business, Technology, Travel

  • Jonas, I'll be in Dallas around October 17, doing my Usable Usability workshop at the Big D design conference.
    My point is exactly that invention is NOT necessarily innovation. Just as pure science is not necessarily innovative, whereas practical science ALWAYS is.
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  • Eric, what I want to know is...when will you be presenting, next, in Houston (or anywhere in Texas, for that matter)?

    Interestingly, over the years I have developed what's become one of my most popular lectures, on Discovery, Invention and Innovation...which, in part, mirrors some of your content. Significantly, in my differentiation between invention and innovation, an invention does not constitute an innovation, unless it promotes the science ('moves the ball forward') in a particular discipline. Thus, your Innovation 'Law #1,' cannot apply, by definition.

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  • 1. Innovation vs. Best Practice Eric Reiss @elreiss Barcelona Startups, 19 September 2013 Barcelona, Catalonia What is it? Why bother? Who cares?
  • 2. Source: Financial Times, 6 October 2010
  • 3. in·no·va·tion noun 1 : the introduction of something new 2 : a new idea, method, or device
  • 4. best prac·tice noun 1 : best way of doing a thing 2 : a tested idea, method, or device
  • 5. Best practices represent short-term solutions. Innovation builds long-term success.
  • 6. If you always do it for the so-called gurus, you will never build our industry!
  • 7. And if you do it for yourself, you’re doing it for the wrong reason!
  • 8. Three bad reasons to innovate To differentiate your product/service To be “original” To satisfy your ego
  • 9. “pushing the envelope” ≠ innovation
  • 10. “chindogu” ≠ innovation
  • 11. being “original” ≠ innovation
  • 12. satisfying your ego ≠ innovation
  • 13. Rosser Reeves “Do you want art? Or do you want the f*cking sales curve to go up?”
  • 14. Experiment
  • 15. Invention
  • 16. Invention
  • 17. Innovation 15 April 1912
  • 18. to solve a problem! There is only one reason to innovate…
  • 19. Law of Innovation #1 If an innovation does not solve a problem, it will create one.
  • 20. Let’s look at mouthwash...
  • 21. Law of Innovation #2 Problems do not exist in isolation. Solutions often have unintended consequences.
  • 22. Enfield M1853 • Technological • Social • Political
  • 23. Gus the cat
  • 24. People Processes Technologies
  • 25. User Centered Design Users Innovate >
  • 26. User Driven Design Users Innovate >
  • 27. Important note: Unhappy customers are dangerous
  • 28. Law of Innovation #3 Invention may be accidental. Innovation is always planned.
  • 29. Fact: Innovators often break the established rules.
  • 30. Law of Innovation #4 Innovators understand the rules. This is the difference between innovation and idiocy.
  • 31. Law of Innovation #5 Intuitive solutions do not need instructions.
  • 32. Intuition Instruction Website Driving a car Low High Barrier to entry
  • 33. Incremental Distruptive Type of innovation
  • 34. Do we have a digital revolution? Do we have disruptive innovation? Do we need to start from scratch?
  • 35. No! We apply old skills in new ways
  • 36. Law of Innovation #6 Innovation almost always represents the combination of two well-known technologies to create a new, useful synthesis.
  • 37. eturn n nvestmentR “My problem is greater than the effort needed to learn the system” O I
  • 38. Best practice is not the same as tradition or habit.
  • 39. Highland Park High School Math Club - 1969
  • 40. Invention Innovation Lifecycle Innovation Best practice Habit Innovation Best practice Fashion Old-fashioned Time Progress
  • 41. What are the warning signs of fad and fashion?
  • 42. Watch out if... Your solution is only being used in your local market Your solution is only being used by a single branch or industry Your solution looks like something you also did last week
  • 43. Do we have a community of practice?
  • 44. “It’s amazing how much we can accomplish when you don’t care who gets the credit.” Harry S. Truman
  • 45. If we do not demand good design, we will never receive it. Don’t just prevent bad things from happening, you can make wonderful things happen!
  • 46. Gracias!
  • 47. You can (usually) find Eric at: The FatDUX Group ApS Strandøre 15 DK-2100 Copenhagen Denmark Office: (+45) 39 29 67 77 Mobil: (+45) 20 12 88 44 Twitter: @elreiss