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Innovation vs. Best Practice
Eric Reiss
@elreiss
Barcelona Startups, 19 September 2013
Barcelona, Catalonia
What is it?
Wh...
Source: Financial Times, 6 October 2010
in·no·va·tion
noun
1 : the introduction of something new
2 : a new idea, method, or device
best prac·tice
noun
1 : best way of doing a thing
2 : a tested idea, method, or device
Best practices represent
short-term solutions.
Innovation builds
long-term success.
If you always do it for the so-called gurus,
you will never build our industry!
And if you do it for yourself,
you’re doing it for the wrong reason!
Three bad reasons to innovate
To differentiate your product/service
To be “original”
To satisfy your ego
“pushing the envelope” ≠ innovation
“chindogu” ≠ innovation
being “original” ≠ innovation
satisfying your ego ≠ innovation
Rosser Reeves
“Do you want art? Or do you want the
f*cking sales curve to go up?”
Experiment
Invention
Invention
Innovation
15 April 1912
to solve a problem!
There is only one reason to innovate…
Law of Innovation #1
If an innovation does not solve
a problem, it will create one.
Let’s look at mouthwash...
Law of Innovation #2
Problems do not exist in isolation.
Solutions often have unintended
consequences.
Enfield M1853
• Technological
• Social
• Political
Gus the cat
People
Processes
Technologies
User Centered Design
Users
Innovate >
User Driven Design
Users
Innovate >
Important note:
Unhappy customers are dangerous
Law of Innovation #3
Invention may be accidental.
Innovation is always planned.
Fact:
Innovators often break the established rules.
Law of Innovation #4
Innovators understand the rules.
This is the difference between
innovation and idiocy.
Law of Innovation #5
Intuitive solutions do not
need instructions.
Intuition Instruction
Website Driving a car
Low High
Barrier to entry
Incremental Distruptive
Type of innovation
Do we have a digital revolution?
Do we have disruptive innovation?
Do we need to start from scratch?
No! We apply old skills in new ways
Law of Innovation #6
Innovation almost always
represents the combination of
two well-known technologies to
create a new, u...
eturn n nvestmentR
“My problem is greater than the
effort needed to learn the system”
O I
Best practice is not the same as
tradition or habit.
Highland Park High School Math Club - 1969
Invention
Innovation Lifecycle
Innovation
Best practice
Habit
Innovation
Best practice
Fashion
Old-fashioned
Time
Progress
What are the warning signs of
fad and fashion?
Watch out if...
Your solution is only being used in your
local market
Your solution is only being used by a single
branch ...
Do we have a community of practice?
“It’s amazing how much we can
accomplish when you don’t care
who gets the credit.”
Harry S. Truman
If we do not demand good design,
we will never receive it.
Don’t just prevent bad things from happening,
you can make wond...
Gracias!
You can (usually) find Eric at:
The FatDUX Group ApS
Strandøre 15
DK-2100 Copenhagen
Denmark
Office: (+45) 39 29 67 77
Mob...
Innovation vs. Best Practice
Innovation vs. Best Practice
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Innovation vs. Best Practice
Innovation vs. Best Practice
Innovation vs. Best Practice
Innovation vs. Best Practice
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Innovation vs. Best Practice
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Innovation vs. Best Practice
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Innovation vs. Best Practice
Innovation vs. Best Practice
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Innovation vs. Best Practice

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My presentation to the Barcelona Internet Start-up Group on September 19, 2013.

Published in: Business, Technology, Travel
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  • Jonas, I'll be in Dallas around October 17, doing my Usable Usability workshop at the Big D design conference.
    My point is exactly that invention is NOT necessarily innovation. Just as pure science is not necessarily innovative, whereas practical science ALWAYS is.
       Reply 
    Are you sure you want to  Yes  No
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  • Eric, what I want to know is...when will you be presenting, next, in Houston (or anywhere in Texas, for that matter)?

    Interestingly, over the years I have developed what's become one of my most popular lectures, on Discovery, Invention and Innovation...which, in part, mirrors some of your content. Significantly, in my differentiation between invention and innovation, an invention does not constitute an innovation, unless it promotes the science ('moves the ball forward') in a particular discipline. Thus, your Innovation 'Law #1,' cannot apply, by definition.

    Your thoughts?
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
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Transcript of "Innovation vs. Best Practice"

  1. 1. Innovation vs. Best Practice Eric Reiss @elreiss Barcelona Startups, 19 September 2013 Barcelona, Catalonia What is it? Why bother? Who cares?
  2. 2. Source: Financial Times, 6 October 2010
  3. 3. in·no·va·tion noun 1 : the introduction of something new 2 : a new idea, method, or device
  4. 4. best prac·tice noun 1 : best way of doing a thing 2 : a tested idea, method, or device
  5. 5. Best practices represent short-term solutions. Innovation builds long-term success.
  6. 6. If you always do it for the so-called gurus, you will never build our industry!
  7. 7. And if you do it for yourself, you’re doing it for the wrong reason!
  8. 8. Three bad reasons to innovate To differentiate your product/service To be “original” To satisfy your ego
  9. 9. “pushing the envelope” ≠ innovation
  10. 10. “chindogu” ≠ innovation
  11. 11. being “original” ≠ innovation
  12. 12. satisfying your ego ≠ innovation
  13. 13. Rosser Reeves “Do you want art? Or do you want the f*cking sales curve to go up?”
  14. 14. Experiment
  15. 15. Invention
  16. 16. Invention
  17. 17. Innovation 15 April 1912
  18. 18. to solve a problem! There is only one reason to innovate…
  19. 19. Law of Innovation #1 If an innovation does not solve a problem, it will create one.
  20. 20. Let’s look at mouthwash...
  21. 21. Law of Innovation #2 Problems do not exist in isolation. Solutions often have unintended consequences.
  22. 22. Enfield M1853 • Technological • Social • Political
  23. 23. Gus the cat
  24. 24. People Processes Technologies
  25. 25. User Centered Design Users Innovate >
  26. 26. User Driven Design Users Innovate >
  27. 27. Important note: Unhappy customers are dangerous
  28. 28. Law of Innovation #3 Invention may be accidental. Innovation is always planned.
  29. 29. Fact: Innovators often break the established rules.
  30. 30. Law of Innovation #4 Innovators understand the rules. This is the difference between innovation and idiocy.
  31. 31. Law of Innovation #5 Intuitive solutions do not need instructions.
  32. 32. Intuition Instruction Website Driving a car Low High Barrier to entry
  33. 33. Incremental Distruptive Type of innovation
  34. 34. Do we have a digital revolution? Do we have disruptive innovation? Do we need to start from scratch?
  35. 35. No! We apply old skills in new ways
  36. 36. Law of Innovation #6 Innovation almost always represents the combination of two well-known technologies to create a new, useful synthesis.
  37. 37. eturn n nvestmentR “My problem is greater than the effort needed to learn the system” O I
  38. 38. Best practice is not the same as tradition or habit.
  39. 39. Highland Park High School Math Club - 1969
  40. 40. Invention Innovation Lifecycle Innovation Best practice Habit Innovation Best practice Fashion Old-fashioned Time Progress
  41. 41. What are the warning signs of fad and fashion?
  42. 42. Watch out if... Your solution is only being used in your local market Your solution is only being used by a single branch or industry Your solution looks like something you also did last week
  43. 43. Do we have a community of practice?
  44. 44. “It’s amazing how much we can accomplish when you don’t care who gets the credit.” Harry S. Truman
  45. 45. If we do not demand good design, we will never receive it. Don’t just prevent bad things from happening, you can make wonderful things happen!
  46. 46. Gracias!
  47. 47. You can (usually) find Eric at: The FatDUX Group ApS Strandøre 15 DK-2100 Copenhagen Denmark Office: (+45) 39 29 67 77 Mobil: (+45) 20 12 88 44 Twitter: @elreiss er@fatdux.com www.fatdux.com
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