Professional factions have made it impossible for the business community to make educated decisions - or even understand what UX is. Content strategists scream “Content is King.” The information architects yell “Structure the kingdom.” The SEO folks say, “There is no data without metadata.”
And the business community says, “WTF”
To which the advertising agencies say “We can solve your problem. Don’t ask how we do it, but we can. Just throw money in our direction.”
Guess who gets the money thrown at them?
I’d like to see these professional barriers broken down. We ALL bring something valuable to the table – if we’re ever allowed to sit at that table. And I’d like to share a model for UX that respects our differences, but provides an easy-to-understand framework on which businesses can build their UX strategies.