Content, context, and community
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Professional factions have made it impossible for the business community to make educated decisions - or even understand what the hell we do. Content strategists scream “Content is King.” The ...
Professional factions have made it impossible for the business community to make educated decisions - or even understand what the hell we do. Content strategists scream “Content is King.” The information architects yell “Structure the kingdom.” The SEO folks say, “There is no data without metadata.” The interaction designers insist “While any software system introduces some kind of formalization of the world, HCI (like AI) deals with formalizations of human cognition and activity. These are the issues that have lay at the heart of philosophical debate for centuries. In some ways, it would be hard to imagine a more philosophical enterprise.”
And the business community says, “screw you.”
To which the advertising agencies say “We can solve your problem. Don’t ask how we do it, but we can. Just throw money in our direction.”
Guess who gets the money thrown at them?
If content is king, context must certainly be the “kingdom.”
Perhaps it is time for us to start thinking about the context of professional communities. Far too often, “user experience” becomes the elephant described by the blind men – each community is convinced that their unique vantage point is the proper one. As content strategists, what can we do to build professional context, and thus convince the business community that our work truly does have value. This is our common challenge.
Let this talk be a call to action to all media professionals. To stop fighting each other, but instead to take up the battle with an uninformed and confused populace – people who mean well, but don’t know what to do about it.
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