Beyond Responsiveness - Prague 2012

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Here are the slides from my closing plenary at WebExpo in Prague, Czech Republic on 22 September 2012. A few rants, a few truths, a few goofy opinions, but backed up with a little experience, too.

Here are the slides from my closing plenary at WebExpo in Prague, Czech Republic on 22 September 2012. A few rants, a few truths, a few goofy opinions, but backed up with a little experience, too.

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  • 1. Beyond responsiveness Observations Stories Lessons Eric Reiss @elreiss WebExpo 22 September 2012 Prague, Czech Republic
  • 2. “There is nothing left to invent…” Charles H. Duell U.S. Patent Commissioner, 1899 (Urban myth)
  • 3. But there was much reason to believe that this was true…
  • 4. Could there also be too muchcomplacency in our industry today?
  • 5. Can we put our work into historical perspective?
  • 6. First commercial automobile First series-produced Wall St. crash automobiles First assembly line1895 00 05 10 15 20 25 30 19351993 94 95 96 97 98 99 00 2001 First commercial CMS First commercial Dot-bomb websites First commercial web browser
  • 7. So, we’re somewhere in the 1980s...
  • 8. < 19892012 >
  • 9. Lessons I have learned � Don’t respond to the device � Don’t love the technology � Don’t worship the form � Don’t become a slave to process
  • 10. Lessons I have learned � Don’t respond to the device � Don’t love the technology � Don’t worship the form � Don’t become a slave to process
  • 11. re·spon·sive adj1 : responding, reacting 2 : quick to react
  • 12. Responsive design?Responsive content? Mobile first?
  • 13. I’d like to suggest a new term: Proactive Design
  • 14. Proactive design...1. Is situationally aware � Location-based services � Motion-based services � Time-based services2. Recognizes patterns3. Predicts needs
  • 15. Users
  • 16. Anticipating needs (the problem)
  • 17. You can’t be everything to everybody.You end up being nothing for anybody.
  • 18. < Official website for the city of Prague 91 links 0 focus
  • 19. No clicks – everything is in play
  • 20. 1st click – is there a preference?
  • 21. 2nd click – this could be a pattern
  • 22. Third click – yes, there’s a pattern
  • 23. Fourth click – time to zero in
  • 24. Fourth click – time to zero in
  • 25. Eric’s life-lesson #1Don’t respond to the device.Anticipate the needs of thosewho will use the device.
  • 26. Lessons I have learned � Don’t respond to the device � Don’t love the technology � Don’t worship the form � Don’t become a slave to process
  • 27. People TechnologiesProcesses
  • 28. Eric’s life-lesson #2Don’t love the technology.Love what the technology can do.Keep your goals in focus.
  • 29. Lessons I have learned � Don’t respond to the device � Don’t love the technology � Don’t worship the form � Don’t become a slave to process
  • 30. Source: Standard screen patterns by Theresa Neil
  • 31. Design patterns are not design!
  • 32. Photos by Isabella J. Fortino
  • 33. Chicago San GimignanoPhotos by Isabella J. Fortino
  • 34. Photos by Isabella J. Fortino
  • 35. Chicago San GimignanoPhotos by Isabella J. Fortino
  • 36. Eric’s life-lesson #3Don’t worship the form.Embrace the content and context.If content is king, context is the kingdom.
  • 37. Lessons I have learned � Don’t respond to the device � Don’t love the technology � Don’t worship the form � Don’t become a slave to process
  • 38. Scrum – not an agile process!
  • 39. ag·ile adj1 : able to move quickly and easily2 : mentally quick and resourceful
  • 40. The three Scrum questions1. What did you do yesterday?2. What will you do today3. What is blocking your progress?
  • 41. Imposing Scrum on Columbus:1. What did you do yesterday? I sailed west.2. What will you do today? Sail back to where I was yesterday.3. What is blocking your progress? These fucking Scrum meetings!
  • 42. My Favourite Process DWYNTDTGTSD*Do What You Need To Do To Get The Shit Done* pronounced “dwyntdtgtsd”
  • 43. Eric’s life-lesson #4Don’t become a slave to process.Break the rules. Accept the unexpected.
  • 44. Bonus lesson! � Don’t sacrifice your users for the benefit of your employer
  • 45. Count Helmuth von MoltkeNo battle plansurvives contactwith the enemy.
  • 46. What’s your plan when you visit Amazon? Make Jeff rich? Or buy a book?
  • 47. Eric’s life-lesson #5Don’t sacrifice your users for thebenefit of your employer.No business plan has eversucceeded without customers.
  • 48. Bad design causes bad results
  • 49. Good design wins customers
  • 50. You CANchange the world!So get on with it!
  • 51. Děkuji!
  • 52. You can (usually) find Eric at:The FatDUX Group ApSStrandøre 15DK-2100 CopenhagenDenmarkOffice: (+45) 39 29 67 77Mobile: (+45) 20 12 88 44Twitter: @elreisser@fatdux.comwww.fatdux.com