Beyond Responsiveness - Prague 2012
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Beyond Responsiveness - Prague 2012

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Here are the slides from my closing plenary at WebExpo in Prague, Czech Republic on 22 September 2012. A few rants, a few truths, a few goofy opinions, but backed up with a little experience, too.

Here are the slides from my closing plenary at WebExpo in Prague, Czech Republic on 22 September 2012. A few rants, a few truths, a few goofy opinions, but backed up with a little experience, too.

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    Beyond Responsiveness - Prague 2012 Beyond Responsiveness - Prague 2012 Presentation Transcript

    • Beyond responsiveness Observations Stories Lessons Eric Reiss @elreiss WebExpo 22 September 2012 Prague, Czech Republic
    • “There is nothing left to invent…” Charles H. Duell U.S. Patent Commissioner, 1899 (Urban myth)
    • But there was much reason to believe that this was true…
    • Could there also be too muchcomplacency in our industry today?
    • Can we put our work into historical perspective?
    • First commercial automobile First series-produced Wall St. crash automobiles First assembly line1895 00 05 10 15 20 25 30 19351993 94 95 96 97 98 99 00 2001 First commercial CMS First commercial Dot-bomb websites First commercial web browser
    • So, we’re somewhere in the 1980s...
    • < 19892012 >
    • Lessons I have learned � Don’t respond to the device � Don’t love the technology � Don’t worship the form � Don’t become a slave to process
    • Lessons I have learned � Don’t respond to the device � Don’t love the technology � Don’t worship the form � Don’t become a slave to process
    • re·spon·sive adj1 : responding, reacting 2 : quick to react
    • Responsive design?Responsive content? Mobile first?
    • I’d like to suggest a new term: Proactive Design
    • Proactive design...1. Is situationally aware � Location-based services � Motion-based services � Time-based services2. Recognizes patterns3. Predicts needs
    • Users
    • Anticipating needs (the problem)
    • You can’t be everything to everybody.You end up being nothing for anybody.
    • < Official website for the city of Prague 91 links 0 focus
    • No clicks – everything is in play
    • 1st click – is there a preference?
    • 2nd click – this could be a pattern
    • Third click – yes, there’s a pattern
    • Fourth click – time to zero in
    • Fourth click – time to zero in
    • Eric’s life-lesson #1Don’t respond to the device.Anticipate the needs of thosewho will use the device.
    • Lessons I have learned � Don’t respond to the device � Don’t love the technology � Don’t worship the form � Don’t become a slave to process
    • People TechnologiesProcesses
    • Eric’s life-lesson #2Don’t love the technology.Love what the technology can do.Keep your goals in focus.
    • Lessons I have learned � Don’t respond to the device � Don’t love the technology � Don’t worship the form � Don’t become a slave to process
    • Source: Standard screen patterns by Theresa Neil
    • Design patterns are not design!
    • Photos by Isabella J. Fortino
    • Chicago San GimignanoPhotos by Isabella J. Fortino
    • Photos by Isabella J. Fortino
    • Chicago San GimignanoPhotos by Isabella J. Fortino
    • Eric’s life-lesson #3Don’t worship the form.Embrace the content and context.If content is king, context is the kingdom.
    • Lessons I have learned � Don’t respond to the device � Don’t love the technology � Don’t worship the form � Don’t become a slave to process
    • Scrum – not an agile process!
    • ag·ile adj1 : able to move quickly and easily2 : mentally quick and resourceful
    • The three Scrum questions1. What did you do yesterday?2. What will you do today3. What is blocking your progress?
    • Imposing Scrum on Columbus:1. What did you do yesterday? I sailed west.2. What will you do today? Sail back to where I was yesterday.3. What is blocking your progress? These fucking Scrum meetings!
    • My Favourite Process DWYNTDTGTSD*Do What You Need To Do To Get The Shit Done* pronounced “dwyntdtgtsd”
    • Eric’s life-lesson #4Don’t become a slave to process.Break the rules. Accept the unexpected.
    • Bonus lesson! � Don’t sacrifice your users for the benefit of your employer
    • Count Helmuth von MoltkeNo battle plansurvives contactwith the enemy.
    • What’s your plan when you visit Amazon? Make Jeff rich? Or buy a book?
    • Eric’s life-lesson #5Don’t sacrifice your users for thebenefit of your employer.No business plan has eversucceeded without customers.
    • Bad design causes bad results
    • Good design wins customers
    • You CANchange the world!So get on with it!
    • Děkuji!
    • You can (usually) find Eric at:The FatDUX Group ApSStrandøre 15DK-2100 CopenhagenDenmarkOffice: (+45) 39 29 67 77Mobile: (+45) 20 12 88 44Twitter: @elreisser@fatdux.comwww.fatdux.com