Beyond responsiveness      Observations           Stories          Lessons             Eric Reiss               @elreiss  ...
“There is nothing left to invent…”                   Charles H. Duell            U.S. Patent Commissioner, 1899           ...
But there was much reason to believe that this was true…
Could there also be too muchcomplacency in our industry today?
Can we put our work into historical perspective?
First commercial  automobile               First series-produced                          Wall St. crash               aut...
So, we’re somewhere in the 1980s...
< 19892012 >
Lessons I have learned  �   Don’t respond to the device  �   Don’t love the technology  �   Don’t worship the form  �   Do...
Lessons I have learned  �   Don’t respond to the device  �   Don’t love the technology  �   Don’t worship the form  �   Do...
re·spon·sive            adj1 : responding, reacting    2 : quick to react
Responsive design?Responsive content?   Mobile first?
I’d like to suggest a new term:      Proactive Design
Proactive design...1. Is situationally aware  � Location-based services  � Motion-based services  � Time-based services2. ...
Users
Anticipating needs             (the problem)
You can’t be everything to everybody.You end up being nothing for anybody.
< Official website for the city of Prague  91 links   0 focus
No clicks – everything is in play
1st click – is there a preference?
2nd click – this could be a pattern
Third click – yes, there’s a pattern
Fourth click – time to zero in
Fourth click – time to zero in
Eric’s life-lesson #1Don’t respond to the device.Anticipate the needs of thosewho will use the device.
Lessons I have learned  �   Don’t respond to the device  �   Don’t love the technology  �   Don’t worship the form  �   Do...
People      TechnologiesProcesses
Eric’s life-lesson #2Don’t love the technology.Love what the technology can do.Keep your goals in focus.
Lessons I have learned  �   Don’t respond to the device  �   Don’t love the technology  �   Don’t worship the form  �   Do...
Source: Standard screen patterns by Theresa Neil
Design patterns are not design!
Photos by Isabella J. Fortino
Chicago                         San GimignanoPhotos by Isabella J. Fortino
Photos by Isabella J. Fortino
Chicago                        San GimignanoPhotos by Isabella J. Fortino
Eric’s life-lesson #3Don’t worship the form.Embrace the content and context.If content is king, context is the kingdom.
Lessons I have learned  �   Don’t respond to the device  �   Don’t love the technology  �   Don’t worship the form  �   Do...
Scrum – not an agile process!
ag·ile                adj1 : able to move quickly and easily2 : mentally quick and resourceful
The three Scrum questions1. What did you do yesterday?2. What will you do today3. What is blocking your progress?
Imposing Scrum on Columbus:1. What did you do yesterday?  I sailed west.2. What will you do today?  Sail back to where I w...
My Favourite Process            DWYNTDTGTSD*Do What You Need To Do To Get The Shit Done* pronounced “dwyntdtgtsd”
Eric’s life-lesson #4Don’t become a slave to process.Break the rules. Accept the unexpected.
Bonus lesson!  �   Don’t sacrifice your users for the benefit      of your employer
Count Helmuth von MoltkeNo battle plansurvives contactwith the enemy.
What’s your plan when you visit Amazon? Make Jeff rich?     Or buy a book?
Eric’s life-lesson #5Don’t sacrifice your users for thebenefit of your employer.No business plan has eversucceeded without...
Bad design causes bad results
Good design wins customers
You CANchange the world!So get on with it!
Děkuji!
You can (usually) find Eric at:The FatDUX Group ApSStrandøre 15DK-2100 CopenhagenDenmarkOffice: (+45) 39 29 67 77Mobile: (...
Beyond Responsiveness - Prague 2012
Beyond Responsiveness - Prague 2012
Beyond Responsiveness - Prague 2012
Beyond Responsiveness - Prague 2012
Beyond Responsiveness - Prague 2012
Beyond Responsiveness - Prague 2012
Beyond Responsiveness - Prague 2012
Beyond Responsiveness - Prague 2012
Beyond Responsiveness - Prague 2012
Beyond Responsiveness - Prague 2012
Beyond Responsiveness - Prague 2012
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Beyond Responsiveness - Prague 2012

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Here are the slides from my closing plenary at WebExpo in Prague, Czech Republic on 22 September 2012. A few rants, a few truths, a few goofy opinions, but backed up with a little experience, too.

Published in: Design, Travel, Technology

Transcript of "Beyond Responsiveness - Prague 2012"

  1. 1. Beyond responsiveness Observations Stories Lessons Eric Reiss @elreiss WebExpo 22 September 2012 Prague, Czech Republic
  2. 2. “There is nothing left to invent…” Charles H. Duell U.S. Patent Commissioner, 1899 (Urban myth)
  3. 3. But there was much reason to believe that this was true…
  4. 4. Could there also be too muchcomplacency in our industry today?
  5. 5. Can we put our work into historical perspective?
  6. 6. First commercial automobile First series-produced Wall St. crash automobiles First assembly line1895 00 05 10 15 20 25 30 19351993 94 95 96 97 98 99 00 2001 First commercial CMS First commercial Dot-bomb websites First commercial web browser
  7. 7. So, we’re somewhere in the 1980s...
  8. 8. < 19892012 >
  9. 9. Lessons I have learned � Don’t respond to the device � Don’t love the technology � Don’t worship the form � Don’t become a slave to process
  10. 10. Lessons I have learned � Don’t respond to the device � Don’t love the technology � Don’t worship the form � Don’t become a slave to process
  11. 11. re·spon·sive adj1 : responding, reacting 2 : quick to react
  12. 12. Responsive design?Responsive content? Mobile first?
  13. 13. I’d like to suggest a new term: Proactive Design
  14. 14. Proactive design...1. Is situationally aware � Location-based services � Motion-based services � Time-based services2. Recognizes patterns3. Predicts needs
  15. 15. Users
  16. 16. Anticipating needs (the problem)
  17. 17. You can’t be everything to everybody.You end up being nothing for anybody.
  18. 18. < Official website for the city of Prague 91 links 0 focus
  19. 19. No clicks – everything is in play
  20. 20. 1st click – is there a preference?
  21. 21. 2nd click – this could be a pattern
  22. 22. Third click – yes, there’s a pattern
  23. 23. Fourth click – time to zero in
  24. 24. Fourth click – time to zero in
  25. 25. Eric’s life-lesson #1Don’t respond to the device.Anticipate the needs of thosewho will use the device.
  26. 26. Lessons I have learned � Don’t respond to the device � Don’t love the technology � Don’t worship the form � Don’t become a slave to process
  27. 27. People TechnologiesProcesses
  28. 28. Eric’s life-lesson #2Don’t love the technology.Love what the technology can do.Keep your goals in focus.
  29. 29. Lessons I have learned � Don’t respond to the device � Don’t love the technology � Don’t worship the form � Don’t become a slave to process
  30. 30. Source: Standard screen patterns by Theresa Neil
  31. 31. Design patterns are not design!
  32. 32. Photos by Isabella J. Fortino
  33. 33. Chicago San GimignanoPhotos by Isabella J. Fortino
  34. 34. Photos by Isabella J. Fortino
  35. 35. Chicago San GimignanoPhotos by Isabella J. Fortino
  36. 36. Eric’s life-lesson #3Don’t worship the form.Embrace the content and context.If content is king, context is the kingdom.
  37. 37. Lessons I have learned � Don’t respond to the device � Don’t love the technology � Don’t worship the form � Don’t become a slave to process
  38. 38. Scrum – not an agile process!
  39. 39. ag·ile adj1 : able to move quickly and easily2 : mentally quick and resourceful
  40. 40. The three Scrum questions1. What did you do yesterday?2. What will you do today3. What is blocking your progress?
  41. 41. Imposing Scrum on Columbus:1. What did you do yesterday? I sailed west.2. What will you do today? Sail back to where I was yesterday.3. What is blocking your progress? These fucking Scrum meetings!
  42. 42. My Favourite Process DWYNTDTGTSD*Do What You Need To Do To Get The Shit Done* pronounced “dwyntdtgtsd”
  43. 43. Eric’s life-lesson #4Don’t become a slave to process.Break the rules. Accept the unexpected.
  44. 44. Bonus lesson! � Don’t sacrifice your users for the benefit of your employer
  45. 45. Count Helmuth von MoltkeNo battle plansurvives contactwith the enemy.
  46. 46. What’s your plan when you visit Amazon? Make Jeff rich? Or buy a book?
  47. 47. Eric’s life-lesson #5Don’t sacrifice your users for thebenefit of your employer.No business plan has eversucceeded without customers.
  48. 48. Bad design causes bad results
  49. 49. Good design wins customers
  50. 50. You CANchange the world!So get on with it!
  51. 51. Děkuji!
  52. 52. You can (usually) find Eric at:The FatDUX Group ApSStrandøre 15DK-2100 CopenhagenDenmarkOffice: (+45) 39 29 67 77Mobile: (+45) 20 12 88 44Twitter: @elreisser@fatdux.comwww.fatdux.com
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