Who needs a website?!

Who needs a websitewhen social media is free?September, 23rd 2011

Eric PratumFind Me: @EricPratum & @GrizzardComm 2

The plan1. Social media is free.2. There are a couple problems with it.3. Websites are worth it. 3

A couple of problems with social media1. “I don’t get it.”2. “I can’t keep up.”3. “I value my privacy.” 4

The cost of a Facebook page 5

But, you have no control 6

Why websites? 7

Search is important 8

And, it’s text- They average ~35k visits/month based $5 CPC!!! We average ~7k visits/mont h

Picking a topic 13

Think of the most common questionsdonors ask you 14

Warning – Cannabalization 15

Topic chosen. Now what? 16

Headlines 17

Lead sentences 19

Bolding Bold

Bulletsand listsRelated to the topic

ShortTo the pointActionable

Actionabletakeaways

Improve your website with socialmedia 25

YouTube

Photo sites

Marketing funnel 28

And, the benefits are… 29

- 10,000 12,000 2,000 4,000 6,000 Jan-10 8,000 Feb-10 Mar-10 Apr-10 May-10Social Media Jun-10 Jul-10Search Aug-10 Sep-10 Oct-10 Nov-10 Dec-103

Donations 32

Sign ups 33

Control 34

Dedication

Tools & resources

Questions 39

Takeaways1. Think of social media as part of a bigger plan.2. Don’t rely too heavily on something you can’t control.3. People need somewhere to go. Make your website their destination. 40

Eric PratumEric.pratum@grizzard.com404.935.7130@EricPratum360.306.0889 41

Who needs a website?!

by Eric Pratum on Jan 07, 2012

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Who needs a website?! — Presentation Transcript