Everything You Wanted To Know About Launching A Startup At Cal But Didn’t    Know Who To Ask                        Eric O...
Who Am I?http://www.linkedin.com/in/boughtnotsoldUC Berkeley Class of 1995Self-taught engineer and geek – Founder, CEO and...
What I Do Now           Founder Veloci Partners        Helping startups kick ass faster  Strategy | Lean startups | Bought...
Agenda1. What it takes to succeed2. Show me the money3. If I could do it over again...4. Questions and answers            ...
What it takes1. Guts2. Great team3. Ideas are free - execution is the key4. Innovation is overrated - dont fall in love wi...
Guts       Eric Olden         Symplified
Startups are like train wrecks  where a lucky few survive (chaos means opportunity)                           Eric Olden  ...
Startups are HARD and SCARY                              Eric Olden                                Symplified
Great Teams Mean Everything                        Eric Olden                          Symplified
Ideal Blend Of Specialists And          Generalists Look For Cultural Fit and IQ                                 Eric Olde...
Team and culture eats strategy         for breakfast           Tom Curren                           Eric Olden            ...
Eric Olden  Symplified
Ideas are freeIt’s the EXECUTION that matters                           Eric Olden                             Symplified
Find a really painful thing to fixThe more painful the bigger the          potential                              Eric Old...
Eric Olden  Symplified
Eric Olden  Symplified
Know When To Change (pivot)Be Data Driven & Intellectually Honest                                  Eric Olden             ...
The MoneyBootstrap Prove It  Nail It Scale It            Eric Olden              Symplified
The Valley Of Death                      Eric Olden                        Symplified
The Valley Of Deathhttp://www.forbes.com/sites/martinzwilling/2013/02/18/10-ways-for-startups-to-survive-the-valley-of-dea...
Bootstrap1. Do2. Spend3. Wait4. Hire Slowly                 Eric Olden                   Symplified
Eric Olden  Symplified
Angel investors are more       common than everLook for investors that can bring more than   money – networks, advice, rec...
The Valley Of Deathhttp://www.forbes.com/sites/martinzwilling/2013/02/18/10-ways-for-startups-to-survive-the-valley-of-dea...
Angel List   Amazon Meets Venture Capital                                            Eric Olden                           ...
Kick Starter   Sell Your Product Not Your Company                                             Eric Olden                  ...
Indie GoGo   Sell Your Product Not Your Company                                           Eric Olden                      ...
The Funded   Yelp For Venture Capital                                Eric Olden                                  Symplified
If I Could Do It Over Again              Change                        Wouldn’t Change-   Don’t take too much money       ...
Pay It Forward  Give Before You AskWhat Goes Around Comes        Around                        Eric Olden                 ...
Questions?If you have an idea or a startup that you’d like to          take to the next level email me.Most seed startup i...
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Eric Olden guest lecture UC Berkeley March 2013

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The Center for Entrepreneurship & Technology (CET), in collaboration with Berkeley Skydeck, is delighted to host a lecture by Eric Olden, March 5 2013, at Skydeck.

Eric Olden, angel investor, multiple founder, and startup CEO of Symplified and CTO of Securant Technologies, will share his experiences starting an internet security software company while at Cal. Eric took Securant, a security software startup that began as an idea on campus and grew to become the largest provider of Web identity management until its acquisition by RSA Security for $140,000,000.

With multiple patents to his name, Eric is an authority on security and cloud infrastructure. Olden co-authored the initial SAML federated identity standard and has been published in engineering journals. Next Tuesday, he will share strategies, tactics, and resources to help you make your startup successful. From creating a lean startup, finding initial funding and venture capital, to building a great team, phenomenal culture, and a killer commercial product; come and learn from someone who's been through startup experience several times.

http://www.linkedin.com/in/boughtnotsold

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Eric Olden guest lecture UC Berkeley March 2013

  1. 1. Everything You Wanted To Know About Launching A Startup At Cal But Didn’t Know Who To Ask Eric Olden Symplified
  2. 2. Who Am I?http://www.linkedin.com/in/boughtnotsoldUC Berkeley Class of 1995Self-taught engineer and geek – Founder, CEO and CTOSecurant Technologies - Web security• Founded first company my senior year on campus• Moved to San Francisco and grew to ~300 employees• Raised $40,000,000 and acquired a few months later for $140,000,000Became active angel investor focused on infrastructure, enterprise software and securitySymplified – Cloud SecurityCEO, Chairman and FounderRaised $38,000,000 building cloud security and identityTotal venture capital raised - $78,000,000Total enterprise value created - nearly $225,000,000 Eric Olden Symplified
  3. 3. What I Do Now Founder Veloci Partners Helping startups kick ass faster Strategy | Lean startups | Bought Not SoldAngel investments, capital raising, team buildingand company formation Eric Olden Symplified
  4. 4. Agenda1. What it takes to succeed2. Show me the money3. If I could do it over again...4. Questions and answers Eric Olden Symplified
  5. 5. What it takes1. Guts2. Great team3. Ideas are free - execution is the key4. Innovation is overrated - dont fall in love with your idea5. Resilience - know when to pivot6. Bootstrapping - do it the old fashioned way, earn it7. Money - best from customers, or angels or VC (last resort)8. Culture is king - no jerks9. Know the difference between success and winning alottery10. Help others - what goes around comes around Eric Olden Symplified
  6. 6. Guts Eric Olden Symplified
  7. 7. Startups are like train wrecks where a lucky few survive (chaos means opportunity) Eric Olden Symplified
  8. 8. Startups are HARD and SCARY Eric Olden Symplified
  9. 9. Great Teams Mean Everything Eric Olden Symplified
  10. 10. Ideal Blend Of Specialists And Generalists Look For Cultural Fit and IQ Eric Olden Symplified
  11. 11. Team and culture eats strategy for breakfast Tom Curren Eric Olden Symplified
  12. 12. Eric Olden Symplified
  13. 13. Ideas are freeIt’s the EXECUTION that matters Eric Olden Symplified
  14. 14. Find a really painful thing to fixThe more painful the bigger the potential Eric Olden Symplified
  15. 15. Eric Olden Symplified
  16. 16. Eric Olden Symplified
  17. 17. Know When To Change (pivot)Be Data Driven & Intellectually Honest Eric Olden Symplified
  18. 18. The MoneyBootstrap Prove It Nail It Scale It Eric Olden Symplified
  19. 19. The Valley Of Death Eric Olden Symplified
  20. 20. The Valley Of Deathhttp://www.forbes.com/sites/martinzwilling/2013/02/18/10-ways-for-startups-to-survive-the-valley-of-death/ Eric Olden Symplified
  21. 21. Bootstrap1. Do2. Spend3. Wait4. Hire Slowly Eric Olden Symplified
  22. 22. Eric Olden Symplified
  23. 23. Angel investors are more common than everLook for investors that can bring more than money – networks, advice, recruiting Cost of startups has never been lower in history. Use this! Eric Olden Symplified
  24. 24. The Valley Of Deathhttp://www.forbes.com/sites/martinzwilling/2013/02/18/10-ways-for-startups-to-survive-the-valley-of-death/ Eric Olden Symplified
  25. 25. Angel List Amazon Meets Venture Capital Eric Olden Symplified
  26. 26. Kick Starter Sell Your Product Not Your Company Eric Olden Symplified
  27. 27. Indie GoGo Sell Your Product Not Your Company Eric Olden Symplified
  28. 28. The Funded Yelp For Venture Capital Eric Olden Symplified
  29. 29. If I Could Do It Over Again Change Wouldn’t Change- Don’t take too much money - Just Do It- Don’t get obsessed with being - Great teams 1st - Learn and leverage others’- Grow slowly and smart experience- Protect culture!- Build a great board- Sell when value created – founders and VC have totally different motivators Eric Olden Symplified
  30. 30. Pay It Forward Give Before You AskWhat Goes Around Comes Around Eric Olden Symplified
  31. 31. Questions?If you have an idea or a startup that you’d like to take to the next level email me.Most seed startup initial engagements are free for Cal students and alumni. This presentation will be on SlideShare.com ericolden@gmail.com Eric Olden Symplified

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