janeiro 2009 Getting Real essentials Eric Santos

A way to make money online

The big wave doesn’t matter

The odds are a lot better

Solve a problem for yourself

Lot less scalability burden

Less is Better

Underdo

Stay Lean

Embrace Constraints

Less people, more power Less money, more value Less resources, better use Less time, better time

Hidden Costs of Features

Have a half-product that kicks ass, not a half-assed product

Process

Don’t worry, be crappy Churn, baby, churn Make small decisions From idea to implementation

Alone time is when you get things done

Promotion

Create an audience: Educate Free samples, easy in, easy out Hollywood Launch Powerful promo site (Highrise example)

Post-Launch

Feel the customer’s pain Zero Training One month tune-up Better, not beta