Windows Azure In 30mins for none technical audience

Eric Nelson | Application Architect | Microsoft UKeric.nelson@microsoft.com | http://bit.ly/ericnelson | http://twitter.com/ericnell

Agenda

The Windows Azure PaaS ...
makes it easy and cost effective
to runyour applications
and storeyour data
inside Microsoft Data Centres
usingexisting skills
and integrate with
your existing on-premise applications

7 things that may surprise you
Azure is not just about “the next twitter”
You can use C++, Java, Ruby, PhP...
It is free to try
There are hundreds of great 3rd party tools
You can store up to 500TB of data
It offers a full relational database for £6
Millions of developers are “Azure ready”

Simplifying Cloud Computing

Software + Services
Client
PC
Phone
TV
Tools and Cross-Platform Support
Server
Cloud

Introducing Windows Azure Platform

Workload Patterns Optimal for Cloud
“Growing Fast“
“On and Off “
Inactivity
Period
Compute
Compute
Average Usage
Usage
Average
Time
Time
On and off workloads (e.g. batch job)
Over provisioned capacity is wasted
Time to market can be cumbersome
Successful services needs to grow/scale
Keeping up w/growth is big IT challenge
Complex lead time for deployment
“Unpredictable Bursting“
“Predictable Bursting“
Compute
Compute
Average Usage
Average Usage
Time
Time
Unexpected/unplanned peak in demand
Sudden spike impacts performance
Can’t over provision for extreme cases
Services with micro seasonality trends
Peaks due to periodic increased demand
IT complexity and wasted capacity

And also
“Departmental“
“I want to try something now“
Machines
Machines
Time
Time
Need to quickly provision new machines for a temporary period of time
Need to quickly provision new machines for a departmental solution
“Just store
data in the Cloud“
“Extend to
the Cloud“
With all processing elsewhere
Extend existing applications
“Migrate existing applications“
“New hybrid services“
Benefits of reduced operational costs
On-premise and Cloud aka S+S

Developing Applications for Windows Azure
No up-front costs for massively scalable computing infrastructure
Pay for what you use, when you use it
Eliminate utilization concerns
Add compute power as business grows or demand spikes
No ongoing depreciation and maintenance costs
FAMILIAR DEVELOPER EXPERIENCE
DESIGNED FOR INTEROPERABILITY
PROVEN MICROSOFT TECHNOLOGIES
Visual Studio, ASP.NET, SQL Azure integration
Development: Visual Studio integration, offline cloud simulation
Maintenance: Local debugging, APIs for logging
Management: APIs for configuration management
SOAP and REST protocols
XML file formats
Commitment to support Java, PHP, Python and other popular programming languages

Windows Azure Purchasing Options
SUBSCRIPTION
CONSUMPTION
VOLUME LICENSING
“Pay as you go and grow”
“Coordinated purchasing”
“Value for a commitment“
Low barrier to entry and flexibility
Optimized for cloud elasticity
Discounts for commitment
Plans for payment predictability
Unified purchasing through EA
Introduction to volume discounts

UK Pricing – standard rates
Windows Azure
Compute
Small instance (default): £0.0728 per hour
Medium instance: £0.1455 per hour
Large instance: £0.291 per hour
Extra large instance: £0.5819 per hour
Storage
£0.091 per GB stored per month
£0.0061 per 10,000 storage transactions
Content Delivery Network (CDN)
Service currently available as a Community Technology Preview (CTP) at no charge
SQL Azure
Web Edition – Up to 1 GB relational database
£6.055 per database per month
Business Edition – Up to 10 GB relational database
£60.604 per database per month
AppFabric
Access Control
£1.2062 per 100,000 transactions*
Service Bus
£2.4184 per connection on a “pay-as-you-go” basis*
Pack of 5 connections £6.0307*
Data Transfers
North America and Europe regions
£0.0607 per GB in
£0.091 per GB out
Asia Pacific Region
£0.1819 per GB in
£0.2728 per GB out
Inbound data transfers during off-peak times through June 30, 2010 are at no charge. Prices revert to our normal inbound data transfer rates after June 30, 2010.
£100 per month* - Highly Available Web Application + 0.5TB data
20 pence per day* - Highly Available SQL Server database

Microsoft is Your Trusted Technology Partner
"It’s the transformation of our software, it’s the transformation of our strategy and our offerings across the board to fundamentally embrace services.”
—RAY OZZIE
Windows Azure is an open platform, enabling you to have vendor choice and increasing your flexibility in how to build applications.
Microsoft is enterprise ready, providing a worldwide datacenter presence, Service Level Agreements, developer programs and the customer service and support your business expects.
Microsoft is proven for Cloud with experience of running large elastic services including hotmail.com, bing.com, and Xbox Live
Windows Azure is proven with hundreds of companies already live.

Next Steps
For more resources and information, please go to: http://bit.ly/startazure
Quantify the ROI of Windows Azure with our TCO Tool:
http://bit.ly/azuretco

Eric Nelson | Application Architect | Microsoft UKeric.nelson@microsoft.com | http://bit.ly/ericnelson | http://twitter.com/ericnel

Appendix

Portal

Defining Windows Azure Architecture
The Fabric Controller communicates with every server within the Fabric. It manages the Windows Azure operating system, monitors every application, decides where new applications should run – optimizing hardware utilization.

Service Management is performed by the Fabric Controller, which controls all the resources within the data center. The Fabric Controller deploys your service and monitors the overall health of the fabric.
Security and Control State-of-the-art physical security processes combined with strictly controlled OS access model. Data is replicated in multiple fault domains in location selected by the customer.
Virtualized Computation provides massive application scalability. Customers can build a combination of web and worker roles. Those roles can be replicated as needed to scale the applications and computational processing power.
Storage Services allow customers to scale to store large amounts of data – in any format – for any length of time, only paying for what they use or store.
State-of-the-art data centers located around the world. Host your applications and data securely, accessible from everywhere you allow.
Windows Azure Automates the Management of Your IT Resources

Service Management in Windows Azure
GOAL: Automated application management and control
Fabric: The collection of servers
Multiple VMs per server
Each VM runs customized Hypervisor Windows Server 2008
Choose from four different VM sizes, based on your application needs
Fabric Controller performs service management
You tell it what to do—it figures out how
Automatically scale up, scale down, update or roll application back to a previous version
Simple system management and deployment APIs
=Fabric Agent

Windows Azure In 30mins for none technical audience

by Eric Nelson on Mar 17, 2010

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