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Google Inc
Google Inc
Google Inc
Google Inc
Google Inc
Google Inc
Google Inc
Google Inc
Google Inc
Google Inc
Google Inc
Google Inc
Google Inc
Google Inc
Google Inc
Google Inc
Google Inc
Google Inc
Google Inc
Google Inc
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Google Inc

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  • 1. Ahn, Soo Jin
    Moon, Sung Jin
    Saendawibadhana, Theerawat
    1
  • 2. Agenda
    1
    3
    Click to add Title
    Diagnosis of Problems
    1
    5
    Click to add Title
    Recommendation
    1
    1
    Click to add Title
    What happen to Wal-Mart?
    2
    4
    Click to add Title
    Google Overview
    Click to add Title
    Alternatives
    2
  • 3. What happen to Wal-Mart
    3
    • It would talk about what happen to Wal-Mart while Sam Walton alive and passed way.
    • 4. What management change from the period between 1999 before and after Sam Walton age…
    • 5. The purpose of present this story is to compare the case to the innovative company from different industry phenomenon.
  • Agenda
    1
    3
    Click to add Title
    Diagnosis of Problems
    2
    2
    Click to add Title
    Google Overview
    1
    5
    Click to add Title
    Recommendation
    1
    1
    What happen to Wal-Mart?
    4
    Click to add Title
    Alternatives
    4
  • 6. Google?
    “Google” has originated from “Googol,” which represents the 100 square of 10(10100).
    Thelargest “Search Engine” over the world & more than 4 billion URLs ⇒ The leading company!
    Mission
    To organize the world's information and make it universally accessible and useful
    Google Overview
    Larry Page
    (Co-Founder)
    Sergey Brin
    (Co-Founder)
    Eric Schmidt
    (CEO)
    5
  • 7.
    • Google’s most revenues come from online advertising
    Google Overview - Financial Performance
    6
  • 8. Focus on the user
    and all else will follow
    You can make money
    without doing evil
    It’s best to do one
    thing really, really well
    There’s always more
    information out there.
    The need for information
    crosses all borders.
    Fast is better than slow
    Philosophy
    You can be serious
    without a suit
    Democracy on the web works
    You don’t need to be at your
    desk to need an answer
    Great just isn’t good enough
    Google Overview
    Creative & Autonomous Organizational Culture!
    7
  • 9. 10%
    AdSense
    Off-line
    Google
    Movies
    20%
    Google
    Talk
    AdSense
    Google
    Reader
    Base
    Book
    Search
    Google
    Code
    70%
    Gmail
    Search
    Desktop
    Search
    Google
    Earth
    Google
    Pack
    Mobile
    Search
    Froogle
    Google
    Suggest
    Wi-Fi
    • Google’s business is evolved strategically to Enhance/Expand/Extend.
    • 10. They allocate their engineering efforts by 70/20/10 rules
    High
    Factory
    Strategic
    Open
    API
    Open
    Platform
    Ads
    Impact on Biz Operation
    Search
    Engine
    Support
    Turnaround
    Low
    High
    Low
    Impact on Strategy
    Business Model Evolution
    8
  • 11. Core of Business Model
    While Google have been the role of keystone in eco-system and Google’s value mainly come from Eco-system by sharing much of their value within their open platform
    Search partner
    sharing rate
    35~70%
    Share the
    Ads revenue
    Advertiser
    Revenue Share with
    Contents
    publisher
    Open
    the platform for
    Consumer
    Mash ups with
    Commerce
    Mash ups with
    Service
    Provider
    Revenue share with
    Producer
    Eco System within Google Platform
  • 12. Agenda
    2
    Click to add Title
    Diagnosis of Problems
    1
    5
    Click to add Title
    Recommendation
    1
    1
    What happen to Wal-Mart?
    2
    4
    Click to add Title
    Google Overview
    Click to add Title
    Alternatives
    2
    3
    10
  • 13. Symptoms
    Ecosystem entities and even foreign governments voiced their concerns
    1
    The company neglected customer service
    2
    Google’s management was unresponsive, self-centered, and dangerously cocky
    3
    Cause
    Expanding scope is too broad
    Diagnosis of Problems
    11
  • 14. Symptoms
    Dual-class equity structure( Top management would control over 80% shareholder vote)
    1
    Google’s unusual reliance on a top management trio, concerned that the lack of clear hierarchy
    2
    3
    Google Managers’ refusal to provide earnings guidance to Wall Street analyst
    Cause
    Unique Corporate governance
    Diagnosis of Problems
    12
  • 15. Symptoms
    1
    Google too much depend on personal judgments such as using “Don’t be evil as the phrase”
    “Some say Google is God, Others say Google is Satan
    2
    Google’s management was unresponsive, self-centered, and dangerously cocky
    3
    Cause
    Make their own rule
    Diagnosis of Problems
    13
  • 16. Agenda
    1
    3
    Click to add Title
    Diagnosis of Problems
    1
    5
    Click to add Title
    Recommendation
    1
    1
    What happen to Wal-Mart?
    2
    Click to add Title
    Google Overview
    2
    4
    Click to add Title
    Alternatives
    14
  • 17. Problems – Mind Map
    Eco-system hurt
    2. Make our own rule
    1. Too broadly expand
    3. too unique corporate governance
    self-centered, Cocky
    Delay the decision
    refusal to disclose earning guidance
    diligent judgment
    Dual class equity structure for Top 3 manager
    transparent management?
  • 18. Solution and Alternatives
    Google should choose whether refocus on core business or enter new market to form a new eco system for sustainable revenue source
    However whether they choose between two alternatives, we recommend process restructuring not to make subjective decisions
    Alternative 1
    Refocus on Core businesses ; Search and Advertisement
    Alternative 1
    Process Restructuring
    +
    Refocus on Core businesses
    1. Too broadly expand
    Alternative 2
    Enter New Market to For New Eco-System
    2. make our own rule
    Alternative 2
    Process Restructuring
    +
    Enter New Market
    Must to do
    Restructure and Set the decision Process ( Suitable for Google Culture )
    3. too unique corporate governance
  • 19. Analyze Alternatives
    We choose “Alternative 1. “ : Reinforce internal competency then, to ready for future
  • 20. Recommendations
    Announcement
    Raise Issues
    Share through the company
    Community Vote
    make it real
    Open Competition
    What can be process restructuring?
    According to Google philosophy, set the process in order every employee to be able to raise the issue and have almost equal power for decision making  set the scope, priority, R & R, Systemize
    • Idea or product suggestion
    • 21. make a decision in open status
    • 22. share the result
    • 23. production
    • 24. take a action
    • 25. Pose the issue into issue portal
    • 26. Open the Issue and position
    • 27. Vote in the community poll
    • 28. Gather the solution Idea
    Corporate Social Networking and Knowledge Management system
  • 29. Recommendation
    Refocus one Core Businesses
    Restructure the process
    reorganize decision making process
    Open Cooperate Social Networking Site for vigorous Communication
    Assure more advertisement source
    We recommend Google refocus and reorganize the corporate for the stable move in the future then, extend their scope to the new market with Eco-system
    Alternative 1
    Process Restructuring + Refocus on Core businesses
    “Make our own rule” might make us self-centered
    Make strategic decision with all employees
    Build Knowledge Management System
    Transparent corporate culture to be a role model in the market
    Try not to get nervous existing players
    Keep the eco-system
    ensure advertisers and search technology
    Try not to touch existing Biz Model
    “Don’t be evil” is not enough,
    “Be Nice”
    Set the new norm
    Be nice!
  • 30. Q & A
    20

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