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How to Raise StartupCapital in 6 Easy Steps            by Eric M. Jackson CEO of CapLinked; author of The PayPal Wars
6 Steps to Funding1. Structure Your Deal2. Prepare Your Documents3. Identify Your Leads4. Make Your Pitch5. Follow Up6. Cl...
#1: Structure Your Deal Size of the Deal Valuation   Pre-Money vs. Post-Money   20% Rule of Thumb Equity or Debt   S...
#2: Prepare Your Documents Slide Deck vs. Business  Plan Capitalization Table Financial Projections Transaction Docume...
#3: Identify Your Leads Put Your Network to Work   What Do You Mean You Don’t Know Anyone?!? Ask for Referrals Accredi...
#4: Make Your Pitch Get an Intro (don’t cold email) Share Information w/ Them (slides, deal room) Set up a Meeting or C...
#5: Follow Up Sorry, You’re Not That Hot… (So Persistence Will Be  Required!!!) Track Your Leads Send Updates Due Dili...
#6: Close the Deal From Slow to Fast   Let Prospects Know as Round Fills Up Typical Closing Process:   Collect Signed ...
Good Luck!www.caplinked.com@ericmjackson
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How to Raise Startup Capital in 6 Easy Steps

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What are the most important tactics for raising capital to fund a new startup? I break it down into 6 easy (or at least relatively simplified) steps, and highlight the key decision points that an entrepreneur will encounter.

Published in: Business, Economy & Finance
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  • Accredited investor: income over $200K in past two years or joint income over $300K; or has liquid assets >$1 million
  • Transcript of "How to Raise Startup Capital in 6 Easy Steps"

    1. 1. How to Raise StartupCapital in 6 Easy Steps by Eric M. Jackson CEO of CapLinked; author of The PayPal Wars
    2. 2. 6 Steps to Funding1. Structure Your Deal2. Prepare Your Documents3. Identify Your Leads4. Make Your Pitch5. Follow Up6. Close the Deal
    3. 3. #1: Structure Your Deal Size of the Deal Valuation  Pre-Money vs. Post-Money  20% Rule of Thumb Equity or Debt  Stock: Common vs. Preferred  Convertible Notes When Do You Close? Important: Work with an Attorney!
    4. 4. #2: Prepare Your Documents Slide Deck vs. Business Plan Capitalization Table Financial Projections Transaction Documents:  Term Sheet  Purchase Agreement  Shareholder Rights Agreement or Convertible Note
    5. 5. #3: Identify Your Leads Put Your Network to Work  What Do You Mean You Don’t Know Anyone?!? Ask for Referrals Accredited Investors  Regulation D + Subsequent Rounds VCs vs. Angels vs. Super Angels Other Investor Sources:  Angel Groups (TCA, Pasadena, Maverick)  3rd Party Sites: LinkedIn, AngelList, CapLinked
    6. 6. #4: Make Your Pitch Get an Intro (don’t cold email) Share Information w/ Them (slides, deal room) Set up a Meeting or Call (only if interested) Meeting Checklist:  Elevator Pitch  Problem You’re Solving  Market Size  Business Model  Traction  Listen!!!
    7. 7. #5: Follow Up Sorry, You’re Not That Hot… (So Persistence Will Be Required!!!) Track Your Leads Send Updates Due Diligence  Make Sure Questions are Clear Getting an Answer  Angels Don’t Like to Say No
    8. 8. #6: Close the Deal From Slow to Fast  Let Prospects Know as Round Fills Up Typical Closing Process:  Collect Signed Documents  Confirm Wires  Counter-Sign Documents Announce to Media Start Working on Next Round
    9. 9. Good Luck!www.caplinked.com@ericmjackson
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