Revamp Your Website & Content Marketing in 90 Days!

844 views

Published on

DealerOn webinar helping car dealers improve their website & search marketing performance with actionable items to actually get things done!

Published in: Automotive
1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total views
844
On SlideShare
0
From Embeds
0
Number of Embeds
172
Actions
Shares
0
Downloads
4
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Revamp Your Website & Content Marketing in 90 Days!

  1. 1. July 24, 2014 Copyright 2014 DealerOn, Inc. How to Rev Up Your Content Marketing Strategy in Just 90 Days
  2. 2. www.DealerOn.com  Digital Dealer Website Excellence Award Overall Winner – an unprecedented 6 Years in a Row!  2012 & 2013 DrivingSales Top-Rated Website Provider  Google Adwords Certified Partner  More Dataium Monthly ASI Winners than all others combined  DealerOn’s website customers have a documented lead increase of 200% If you’re not a DealerOn customer and would like to double your leads, send an email to Eliana@DealerOn.com.
  3. 3. Eric Miltsch President | Command Z Automotive Consulting, Inc. em@ericmiltsch.com 585.704.8841 Facebook.com/EricMiltsch @emiltsch TODAY’S PRESENTER Copyright 2014 DealerOn, Inc.
  4. 4. • If you have questions during the presentation, please submit them using the “Questions” feature • Questions will be answered at the end of the webinar •A link to the recorded webinar will be emailed to you within 24 hours and will also be posted on www.DealerOn.com/webinar as an On-Demand Webinar SEND IN YOUR QUESTIONS Copyright 2014 DealerOn, Inc.
  5. 5. Thursday, August 14th, 2014 9:00 AM to 6:00 PM Sheraton Columbia Town Center 10207 Wincopin Circle Columbia, MD 21044 DealerOn Promo Code SP50 for 50%Off Registration! For more info: www.DealerThinkTank.com To register: http://www.DealerThinkTank.com/buy-washington-dc-tickets/ Follow on Twitter: @DealerThinkTank
  6. 6. After the presentation, be the first to answer the giveaway question correctly to win this awesome prize! PRIZE ALERT Copyright 2014 DealerOn, Inc. One (1) Lucky Webinar Attendee will win one (1) Selfie Stick with a Blue Tooth Remote!
  7. 7. PRIZE ALERT Copyright 2014 DealerOn, Inc.
  8. 8. After the presentation, be the first to answer the giveaway question correctly to win this awesome prize! PRIZE ALERT Copyright 2014 DealerOn, Inc. One (1) Lucky Webinar Attendee will also win one (1) Mini Jambox bluetooth speaker!
  9. 9. Copyright 2014 DealerOn, Inc. AFTER THE SHOW After the webinar, please fill out our survey for a chance to win a Google prize!
  10. 10. July 24, 2014 Copyright 2014 DealerOn, Inc. How to Rev Up Your Content Marketing Strategy in Just 90 Days
  11. 11. Change your mindset regarding what really matters Help managers know what they should be measuring Help the marketers know what they should be executing Question & Answer Session TODAY’S OBJECTIVES Copyright 2014 DealerOn, Inc.
  12. 12. Copyright 2014 DealerOn, Inc.
  13. 13. KEYWORD FOCUS KeywordTool.io Copyright 2014 DealerOn, Inc. • FREE tool • Every page • Check competitors • 1-2 phrases/page • Time: 30 days • Importance: High Tweet: Topic Modeling builds context around your content! #dealeronwebby 18% of all searches have never been before!
  14. 14. ScreamingFrog Copyright 2014 DealerOn, Inc. ARCHITECTURAL ISSUES • FREE tool • Titles • Descriptions • Time: 10 Minutes • Importance: High
  15. 15. POLL QUESTION Copyright 2014 DealerOn, Inc.
  16. 16. Limit & Organize Copyright 2014 DealerOn, Inc. NAVIGATION ISSUES • Time: 5 Days • Importance: Medium Tweet: Organize your navigation to drive users to the most important pages! #dealeronwebby
  17. 17. No Dead Ends! Copyright 2014 DealerOn, Inc. Internal Linking • Time: 30 Days • Importance: High • No “click here” “more info” or “directions” links Tweet: Every page needs a strong CTA & keyword links to relevant content #dealeronwebby
  18. 18. Measure It! Copyright 2014 DealerOn, Inc. Social Presence • Time: 30 Days • Importance: Medium • Watch competitors • Are you listening? • Are you searching? • Too promotional? • Not helpful enough? Tweet: Track social activity against competition monthly to build your presence #dealeronwebby • Inbound traffic/channel • Total # of posts/channel • #hashtag usage
  19. 19. POLL QUESTION Copyright 2014 DealerOn, Inc.
  20. 20. Be specific Copyright 2014 DealerOn, Inc. Local Optimization – On-Site • Time: 1 Day Per Location • Importance: Very High • New pages for other areas • New pages for out of town visitors • Local & 800# usage • Schema tags for 800#’s • Location used in meta data & page copy – don’t over do it! • Be specific & relevant Tweet: Consistent use of your primary location on-page is needed to build local authority #dealeronwebby
  21. 21. Be Consistent Copyright 2014 DealerOn, Inc. Local Optimization – Off-Site • Time: 30 Days • Importance: Uber High • Claim new listings • Finish complete listings • Clean up inconsistent listings • Eliminate duplicate listings • $47/per location • Moz.com/local Tweet: How strong is your local directory optimization? Check your 15 must have listings w/the @Moz local tool #dealeronwebby
  22. 22. Be Accurate Copyright 2014 DealerOn, Inc. Local Optimization – Off-Site Tweet: How strong is your local directory optimization? Check your 15 must have listings w/the @Moz local tool #dealeronwebby • Add photos • Create new listings • Select the correct categories
  23. 23. Be Accurate Copyright 2014 DealerOn, Inc. Local Optimization – Off-Site Tweet: Local NAP info accuracy = local search authority #dealeronwebby • Name • Address • Phone • Does it match? • Is it updated?
  24. 24. Be Accurate Copyright 2014 DealerOn, Inc. Local Optimization – Off-Site Tweet: Local NAP info accuracy = local search authority #dealeronwebby • Fix all dupes • Make it easy for Google to know your business!
  25. 25. POLL QUESTION Copyright 2014 DealerOn, Inc.
  26. 26. Chrome Browser Extension: META SEO Inspector Copyright 2014 DealerOn, Inc. On-Page Optimization Tweet: 60-70 char. for page titles; 150-160 for descriptions. #dealeronwebby • Manually check pages • This is your ad! • Spy on your competitors
  27. 27. Pitch Perfect Page Titles! Copyright 2014 DealerOn, Inc. On-Page Optimization Tweet: 60-70 char. (or 512 pixels) for page titles; 150-160 for descriptions. #dealeronwebby Miltsch Motors: Rochester NY Audi Dealership Best Rochester NY Audi Dealer – Miltsch Motors #1 Audi Dealership Rochester NY – Miltsch Motors What Is My Trade In Value For My Car? – Miltsch Motors Best Used Car Dealer Rochester NY – Miltsch Motors Should I Lease Or Buy A Vehicle? – Miltsch Motors [Miltsch Motors] – Top New Audi Dealer In Rochester NY SAVE MORE $$$ ON USED CARS ROCHESTER NY – Miltsch Motors Why Are Car Dealers So Slow? – We’re Not At Miltsch Motors
  28. 28. Pitch Perfect Page Descriptions! Copyright 2014 DealerOn, Inc. On-Page Optimization Tweet: Do your page descriptions grab your attention? If not, rewrite them now! #dealeronwebby WOW! Save more on your next used car in Rochester NY at Miltsch Motors with over 300 vehicles & 25 brands to choose from. Pick yours out now! We love used car trade-ins! Get the most CASH for your used car at Miltsch Motors in Rochester, NY. Schedule your appraisal now, quote good for 3 days!
  29. 29. Create Better Content Copyright 2014 DealerOn, Inc. • Google Glass • Virtual Test Drives • Dealership Tours • Customer Videos • Time: 10 Minutes (+edits) • Importance: High
  30. 30. Create context around your content! Organize your content – every page! Clean up your NAP info! Create entertaining, helpful content! TAKE AWAYS Copyright 2014 DealerOn, Inc.
  31. 31. www.DealerOn.com
  32. 32. Be the first to answer the giveaway question correctly And you will win this awesome prize! PRIZE ALERT Copyright 2014 DealerOn, Inc. One (1) Lucky Webinar Attendee will win one (1) Selfie Stick with a Blue Tooth Remote!
  33. 33. Create Better Content Copyright 2014 DealerOn, Inc.
  34. 34. Be the first to answer the giveaway question correctly to win this awesome prize! PRIZE ALERT Copyright 2014 DealerOn, Inc. One (1) Lucky Webinar Attendee will also win one (1) Mini Jambox bluetooth speaker!
  35. 35. A link to the recorded webinar will be emailed to you within 24 hours and will also be posted on www.DealerOn.com/webinar CONTACT INFORMATION Copyright 2014 DealerOn, Inc. Eric Miltsch President | Command Z Automotive Consulting, Inc. em@ericmiltsch.com 585.704.8841 Facebook.com/EricMiltsch @emiltsch
  36. 36. Copyright 2014 DealerOn, Inc. AFTER THE SHOW After the webinar, please fill out our survey for a chance to win a Google prize!
  37. 37. Thursday, August 14th, 2014 9:00 AM to 6:00 PM Sheraton Columbia Town Center 10207 Wincopin Circle Columbia, MD 21044 DealerOn Promo Code SP50 for 50%Off Registration! For more info: www.DealerThinkTank.com To register: http://www.DealerThinkTank.com/buy-washington-dc-tickets/ Follow on Twitter: @DealerThinkTank
  38. 38. Todd Smith Co-founder & Chief Executive Officer ActivEngage 5 Ways Live Chat Will Help You Sell More Cars Thursday, July 31, 2014 12pm EST / 9am PST Check out our next webinar Copyright 2014 DealerOn, Inc.

×