Apresentação tdc 2010 eric gomes - octavarium - ad words

Automação de Campanhasde Links Patrocinados com a API do Google AdWords

Internet
Acessoresidencial
crescimentoemnúmero de internautas e tempo de uso

Internet
Banda Larga no Brasil
crescimento de 30,4% entre 2008 e 2009

Publicidade Online
Internet permanecesendo a mídiaquemaiscresce
Investimentosempublicidade no meio Internet no Q1 de 2010
crescimento de 33%emrelação a 2009

Publicidade Online
Grandesportaisbrasileiros
Exemplos: UOL , Terra e iG

Publicidade Online
Banners no UOL

Publicidade Online
Banners no Terra

Publicidade Online
Banners
no iG

Publicidade do Google
AdWordsparaanunciantes
AdSenseparaproprietários de sites

Rede de Pesquisa
SERP – Search Engines Results Pages
Segmentaçãoporpalavras-chave

Rede de Pesquisa
Parceiros
de Pesquisa
CPC
Custopor Clique
PPC
Pay per Click

Rede de Pesquisa
Parceiros
de Pesquisa

Rede de Display
Serviçosagregados

Rede de Display
Contexto
dapágina
Segmentação
porcanais
CPC ou
CPM
Custopor Mil

Google AdWords
Painelself-service do AdWords

Google AdWords
TDC 2010 no AdWords

Google AdWords
EstruturaAdWords
Gerentes : Contas : Campanhas : Grupos de Anúncios
Anúncios,Palavras-Chave e Canais

API do AdWords
Application Programming Interface
Desenvolvimento de software integradoao Google AdWords
Maioragilidadeemcampanhasgrandes e complexas
De acordo com as regras de negóciodo anunciante
Exemplos
integração com estoque de produtosde lojasvirtuais
balanceamento do orçamentoentre campanhas de publicidade
atualização de horáriosparaexibição de anúncios

API do AdWords
Web Services SOAP 1.1
Simple Object Access Protocol
XML e HTTP
https://adwords.google.com/api/adwords/cm/
https://adwords-sandbox.google.com/api/adwords/cm/
Bibliotecas-clienteemJava, PHP, Python, .NET, Perl e Ruby
Versões v13 (2008/2009), v200906, v200909 e v201003

API do AdWords
Versões v2009 09 e v2010 03

API do AdWords
Nível de Campanhas e Grupos de Anúncios

Web Services e Classes
Classes de Campanhas

Web Services e Classes
Classes de Grupos de Anúncios

Operações
get e mutate
get
utilizadaparaleitura
recebefiltroatravés de seletornaentrada
devolve lista de objetosdesejadoscomosaída
mutate
utilizadaparacriação, atualização e remoção
recebelista de operaçõesnaentrada
devolve objetosalteradoscomosaída

Operação get
ExemplogetAllCampaigns
// Get the CampaignService. CampaignServiceInterfacecampaignService= user.getService(AdWordsService.V201003.CAMPAIGN_SERVICE); // Create selector. CampaignSelectorselector = new CampaignSelector(); // Get all campaigns. CampaignPagepage = campaignService.get(selector); // Display campaigns. if (page.getEntries() != null) { for (Campaigncampaign : page.getEntries()) { System.out.println("Campaign with name "" + campaign.getName() + "" and id "" + campaign.getId() + "" was found."); } } else { System.out.println("No campaigns were found."); }

Operação mutate
ExemploupdateCampaign
// Get the CampaignService. CampaignServiceInterfacecampaignService= user.getService(AdWordsService.V201003.CAMPAIGN_SERVICE); long campaignId = Long.parseLong(“51898803"); // Create campaign with updated budget. Campaigncampaign = new Campaign(); campaign.setId(campaignId); // Create budget. Budgetbudget = new Budget(); budget.setDeliveryMethod(BudgetBudgetDeliveryMethod.ACCELERATED); campaign.setBudget(budget); // Create operations. CampaignOperationoperation = new CampaignOperation(); operation.setOperand(campaign); operation.setOperator(Operator.SET); CampaignOperation[] operations = new CampaignOperation[] {operation}; // Update campaign. CampaignReturnValue result = campaignService.mutate(operations); // Display campaigns. if (result != null && result.getValue() != null) { for (Campaign campaignResult : result.getValue()) { System.out.println("Campaign with name "" + campaignResult.getName() + "", id "" + campaignResult.getId() + "", and budget delivery method "" + campaignResult.getBudget().getDeliveryMethod() + "" was updated."); } } else { System.out.println("No campaigns were updated."); }

CampaignService
Leitura: CampaignPageget (CampaignSelector selector)
Criação, atualização, remoção:
CampaignReturnValuemutate (CampaignOperation[] operations)

Classe Campaign

Grupos de Anúncios
ExemplogetAllAdGroups
// Get the AdGroupService. AdGroupServiceInterface adGroupService = user.getService(AdWordsService.V201003.ADGROUP_SERVICE); long campaignId = Long.parseLong("51898803"); // Create selector. AdGroupSelector selector = new AdGroupSelector(); selector.setCampaignIds(new long[] {campaignId}); // Get all ad groups. AdGroupPage page = adGroupService.get(selector); // Display ad groups. if (page.getEntries() != null) { for (AdGroup adGroup : page.getEntries()) { System.out.println("Ad group with name "" + adGroup.getName() + "" and id "" + adGroup.getId() + "" was found."); } } else { System.out.println("No ad groups were found."); }

Grupos de Anúncios
ExemploupdateAdGroup
// Get the AdGroupService. AdGroupServiceInterface adGroupService = user.getService(AdWordsService.V201003.ADGROUP_SERVICE); long adGroupId = Long.parseLong(“1940071923"); // Create ad group with updated status. AdGroup adGroup = new AdGroup(); adGroup.setId(adGroupId); adGroup.setStatus(AdGroupStatus.PAUSED); // Create operations. AdGroupOperation operation = new AdGroupOperation(); operation.setOperand(adGroup); operation.setOperator(Operator.SET); AdGroupOperation[] operations = new AdGroupOperation[]{operation}; // Update ad group. AdGroupReturnValue result = adGroupService.mutate(operations); // Display ad groups. if (result != null && result.getValue() != null) { for (AdGroup adGroupResult : result.getValue()) { System.out.println("Ad group with name "" + adGroupResult.getName() + "", id "" + adGroupResult.getId() + "", and status "" + adGroupResult.getStatus() + "" was updated."); } } else { System.out.println("No ad groups were updated."); }

Palavras-Chave
ExemplogetAllActiveAdGroupCriteria
// Get the AdGroupCriterionService. AdGroupCriterionServiceInterface adGroupCriterionService = user.getService(AdWordsService.V201003.ADGROUP_CRITERION_SERVICE); long adGroupId = Long.parseLong("1940071923"); // Create selector. AdGroupCriterionSelector selector = new AdGroupCriterionSelector(); selector.setUserStatuses(new UserStatus[] {UserStatus.ACTIVE}); // Create id filter. AdGroupCriterionIdFilter idFilter = new AdGroupCriterionIdFilter(); idFilter.setAdGroupId(adGroupId); selector.setIdFilters(new AdGroupCriterionIdFilter[] {idFilter}); // Get all active ad group criteria. AdGroupCriterionPage page = adGroupCriterionService.get(selector); // Display ad group criteria. if (page.getEntries() != null && page.getEntries().length > 0) { for (AdGroupCriterion adGroupCriterion : page.getEntries()) { if (adGroupCriterion instanceof BiddableAdGroupCriterion) { BiddableAdGroupCriterion biddableAdGroupCriterion = (BiddableAdGroupCriterion) adGroupCriterion; System.out.println("Ad group criterion with ad group id "" + biddableAdGroupCriterion.getAdGroupId() + "", criterion id "" + biddableAdGroupCriterion.getCriterion().getId() + "", type "" + biddableAdGroupCriterion.getCriterion().getCriterionType() + "", and user status "" + biddableAdGroupCriterion.getUserStatus() + "" was found."); } } } else { System.out.println("No ad group criteria were found."); }

Palavras-Chave
ExemploupdateAdGroupCriterion
// Get the AdGroupCriterionService. AdGroupCriterionServiceInterface adGroupCriterionService = user.getService(AdWordsService.V201003.ADGROUP_CRITERION_SERVICE); long adGroupId = Long.parseLong("1940071923"); long criterionId = Long.parseLong("19326830763"); // Create ad group criterion with updated bid. Criterion criterion = new Criterion(); criterion.setId(criterionId); BiddableAdGroupCriterion biddableAdGroupCriterion = new BiddableAdGroupCriterion(); biddableAdGroupCriterion.setAdGroupId(adGroupId); biddableAdGroupCriterion.setCriterion(criterion); // Create bids. ManualCPCAdGroupCriterionBids bids = new ManualCPCAdGroupCriterionBids(); bids.setMaxCpc(new Bid(new Money(null, 1000000L))); biddableAdGroupCriterion.setBids(bids); // Create operations. AdGroupCriterionOperation operation = new AdGroupCriterionOperation(); operation.setOperand(biddableAdGroupCriterion); operation.setOperator(Operator.SET); AdGroupCriterionOperation[] operations = new AdGroupCriterionOperation[] {operation}; // Update ad group criteria. AdGroupCriterionReturnValue result = adGroupCriterionService.mutate(operations); // Display ad group criteria. if (result != null && result.getValue() != null) { for (AdGroupCriterion adGroupCriterionResult : result.getValue()) { if (adGroupCriterionResult instanceof BiddableAdGroupCriterion) { biddableAdGroupCriterion = (BiddableAdGroupCriterion) adGroupCriterionResult; System.out.println("Ad group criterion with ad group id "" + biddableAdGroupCriterion.getAdGroupId() + "", criterion id "" + biddableAdGroupCriterion.getCriterion().getId() + "", type "" + biddableAdGroupCriterion.getCriterion().getCriterionType() + "", and bid "" + ((ManualCPCAdGroupCriterionBids) biddableAdGroupCriterion.getBids()) .getMaxCpc().getAmount().getMicroAmount() + "" was updated."); } } } else { System.out.println("No ad group criteria were updated."); }

Cabeçalhos SOAP
Cabeçalhos de solicitação
authToken: token de autenticação do gerenteda MCC (API ClientLogin do Google)
developerToken: string de 22 caracteres do desenvolvedor
applicationToken: string de 22 caracteres do aplicativo
userAgent: string arbitráriadasolicitação
clientCustomerId (opcional): id do cliente
clientEmail (opcional): email do cliente
Cabeçalhos de resposta
requestId: string dasolicitação
operations: número de operaçõesrealizadas
responseTime: tempo decorridoemmilissegundos

API Errors

Custoda API
U$ 0,25 a cada 1 mil unidades

Blog AdWords API

Artigos de Ajuda

Fórum de Discussões

Contato
Eric Gomesericgomes@octavarium.com.br@ericgomes
OctavariumTecnologiawww.octavarium.com.br@octavarium_tec

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Apresentação tdc 2010 eric gomes - octavarium - ad words

by Octavarium Tecnologia on Aug 22, 2010

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