Torque Real Estate Marketing Case Studies
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Torque Real Estate Marketing Case Studies

on

  • 276 views

 

Statistics

Views

Total Views
276
Views on SlideShare
270
Embed Views
6

Actions

Likes
0
Downloads
3
Comments
0

2 Embeds 6

http://www.linkedin.com 5
https://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Torque Real Estate Marketing Case Studies Presentation Transcript

  • 1. Real Estate Marketingand BrandingTaking Properties to MarketPresented by Torque 09.07.121P © 2012 Torque Ltd. 167 N. Racine Avenue, Suite 2 » Chicago, IL 60607 » 312 421 7858 » www.torquelaunch.com
  • 2. Elysian Hotel and ResidenceWebsite and Digital Marketing Advertising Direct Mail and Sales CollateralPersonalizing the Ultra- Challenge Elysian Development Group, developers of an ultra-luxury hotel “We built on a theme that suggests an experience from anotherLuxury Hotel-Residence and residence project in the Gold Coast area of Chicago, engaged time, another place — something hand crafted,” says Kevin Masi, Torque to brand and market sales of pre-construction units. principal at Torque. “We emphasized its European mystique. Our work in developing the hotel name, images, language,Awards Founder and President David Pisor’s approach to the hotel- advertising campaign and website grew from this sensibility.” residence business was aimed at creating an unparalleled and· Adrian Award, Direct Mail highly individualized customer-service experience, requiring Result· Communicator Award of Distinction, Advertising Campaign a very distinctive marketing image. Pre-construction sales success led to an increase in the project’sAccolades scope, inspiring the Elysian to purchase adjacent property. Open“From the beginning, Torque has been attuned to my unique Solution since mid-2009, and housing seven exclusive retail amenities, concept of providing an exceptional personal service experience Torque positioned the hotel with special consideration of Mr. Pisor’s The Elysian is a jewel of the Gold Coast, often cited in business to each and every guest. Their creative translation of that idea vision, distinguishing it from the onslaught of institutional-luxury publications for its daring model, as well as in the elite travel and into our communications has been highly accurate, inventive offerings aimed at high-net-worth consumers. tourism media for its unparalleled elegance. It is one of the few and polished.” successful hotel condominium projects in the market.— David Pisor, Founder and President, Elysian Development Group© 2012 Torque Ltd.  167 N. Racine Avenue, Suite 2 » Chicago, IL 60607 » 312 421 7858 » www.torquelaunch.com
  • 3. JF McKinney Large presentation panels for various pitches BrochureTales of David and Challenge JF McKinney is Chicago’s boutique firm, specializing in ability to rapidly lease a very difficult properties, as wellGoliath: toppling the landlord representation, project marketing, leasing to land acquisition, and property development. A small firm, as a special way of handling premium buildings in the highest demand districts. Torque worked closely withtowering giants of they have grown in reputation to rival even the biggest players. They recognized the need stronger marketing the principals of the firm to craft new business materi- als, messages and collateral, creating a tone and imageoffice vacancy materials and presentation tools to compete. Torque was brought on as marketing and branding agency to help of prestige and sophistication, backed by high status project results. with JF McKinney’s corporate marketing, and to also pro- vide marketing support for the properties they manage. Results Torque has been working with JF McKinney ongoing, Solution helping them pitch new business, and marketing prop- In reviews of the company’s accomplishments and the stat- erties. Our assistance in the sales process has given them ure of the engagements, we realized there was something a sophisticated edge, further growing their spirited, special about this company. They displayed a unique and unique brand and reputation in the market.© 2011 Torque Ltd.  167 N. Racine Avenue, Suite 2 » Chicago, IL 60607 » 312 421 7858 » www.torquelaunch.com
  • 4. Fairmont Luxury Hotels, Residences and Resorts BrochureExpression of Luxury Challenge The Fairmont, known for its premier luxury hotels, residences and Torque developed the story of a hidden desert oasis, telling it sug-in the Southwest resorts, wanted to raise the standard for quintessential elegance gestively rather than literally, and hinting at spiritual riches to be in residential living. gained in addition to exquisite comfort and indulgence. The Desert Jewel development just west of San Jose, CA, is a perfect The sales package we designed, including a sales brochure, sell expression of such a development. It offered unique amenities sheets and enclosing folder, all suggest this experience, from and an investment opportunity. Torque was brought on to bring image and color to type and paper selection. the concept to life and market units during pre-construction. Result Solution With this compelling brand narrative, the brokers selling units As with every real estate offering, we were careful to emphasize will be able to engage second or third vacation property owners the unique aspects of location and the potential property value who seek something more than premium golf, responsive service increases for condo buyers. To craft the unique expression of and opulent appointments. what the Desert Jewel offered, we described an experience hinting at the magic of the desert, suggestively appealing to the audience tribe Fairmont was targeting.© 2012 Torque Ltd.  167 N. Racine Avenue, Suite 2 » Chicago, IL 60607 » 312 421 7858 » www.torquelaunch.com
  • 5. 360 W. HUBBARD SET TO RISE IN SPRING 2012 The ink is almost dry on plans to build a 450-unit luxury rental property adjacent to Habitat’s Chicago Regional Office. 360 W. Hubbard will be an amenity-rich and beautifully designed complement to its sister community, Kingsbury Plaza. Groundbreaking is scheduled for Spring 2012. GroundbreakingThe Habitat Company KENMORE APARTMENTS CREATING COMMUNITY SHAKING HANDS JOIN THE GREEN SCENE FOR ATLANTA SENIORS WITH THE BRISTOL Celebrate another first for Habitat – It’s all about connecting! Together We are proud to announce the our first green community. Kenmore with our partners at the Atlanta addition of The Bristol Condominium habitat@work Apartments, a Chicago Housing Housing Authority, Habitat has to the Habitat family earlier this year. Authority community located in the embarked on a $7+ million program The Bristol, a beautifully appointed Team Newsletter Uptown neighborhood in Chicago. to create fitness centers, media luxury condominium in Chicago’s Spring 2011 The demand for Kenmore was rooms, business centers, enhanced Gold Coast, adds 178 units to the overwhelming. They opened their lobbies and concierge services for more than 4,000 condo units under do doors in February and were 100% At Atlanta seniors. It’s all part of an Ha Habitat management. Here’s to a leased in just three months! effort to help seniors build relation- long and fruitful partnership with The ships and create community. Bristol! In Touch Ready. Set. BRAND AMBASSADORS BRING IT ON… ONLINE! OUR Grow. Habitat’s Brand Ambassadors are full speed ahead. They have taken our 360 W. HUBBARD SET TO next level by connecting2012our customers on Facebook brand to the RISE IN SPRING with and Twitter. These social networks allow us to keep our residents in the The ink is almost dry on plans to build asure the community events are front and center. know and make 450-unit luxury rental property adjacent to Habitat’s Chicago Regional Office. 360 W. Hubbard will be an Check us out: amenity-rich and beautifully designed complement to its sister community, Kingsbury Plaza. Groundbreaking is scheduled for Spring 2012. Groundbreaking The Winner’s Circle THREE CHEERS FOR DAN ROCKAFIELD! At the Y-Me Race on Mother’s Day, Habitat hit our fundraising goal of $10,000. Congratulations and thanks to Dan Rockafield who led all participants by raising $1,925 for the team. KENMORE APARTMENTS CREATING COMMUNITY SHAKING HANDS JOIN THE GREEN SCENE FOR ATLANTA SENIORS WITH THE BRISTOL Celebrate another first for Habitat – It’s all about connecting! Together We are proud to announce the our first green community. Kenmore with our partners at the Atlanta addition of The Bristol Condominium Apartments, a Chicago Housing Housing Authority, Habitat has to the Habitat family earlier this year. Authority community located in the embarked on a $7+ million program The Bristol, a beautifully appointed Uptown neighborhood in Chicago. to create fitness centers, media luxury condominium in Chicago’s The demand for Kenmore was rooms, business centers, enhanced Gold Coast, adds 178 units to the overwhelming. They opened their lobbies and concierge services for more than 4,000 condo units under do doors in February and were 100% At Atlanta seniors. It’s all part of an Ha Habitat management. Here’s to a leased in just three months! effort to help seniors build relation- long and fruitful partnership with The ships and create community. Bristol!habitat@home Poster Direct Email Brand Updand and Standards Guide In TouchKeeping Pace with OUR BRAND AMBASSADORS BRING IT ON… ONLINE! Challenge The Habitat Company is a 40-year old real estate compa- tions. Torque then developed global corporate market-Modern: a Real Estate Habitat’s Brand Ambassadors are full speed ahead. They have taken our ny with a deep development and building management ing materials as well as individual property promotions brand to the next level by connecting with our customers on Facebook and Twitter. These social networks allow us to keep our residents in the know and make sure the community events are front and center. Check us out: portfolio. They’ve become an icon in the industry and and tenant outreach. Communications needs rangedCompany for People The Winner’s Circle have been ever eager to update their image and keep pace with modern marketing. They engaged Torque as THREE CHEERS FOR DAN ROCKAFIELD! from online marketing to on-site signage and advertising, as well as represent the unique offerings of each of their their agency of record to support them in this effort. At the Y-Me Race on Mother’s Day, Habitat hit our fundraising five lines of business. goal of $10,000. Congratulations and thanks to Dan Rockafield who led all participants by raising $1,925 for the team. Solution Results Part of marketing for the Habitat company required Torque continues to be the Habitat Company’s go-to systematizing their core brand and logo assets. Torque agency for marketing and creative needs. We’ve helped updated the logo, giving them a system for consistency them launch numerous initiatives as well as keep up with and a structure for internal and external communica- the daily maintenance of communication.© 2011 Torque Ltd.  167 N. Racine Avenue, Suite 2 » Chicago, IL 60607 » 312 421 7858 » www.torquelaunch.com