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GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES                        OPTIMUS www.ericleen.com
GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES                        OPTIMUS www.ericleen.com
GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES                        OPTIMUS www.ericleen.com
The practice of   improving andpromoting a web site        GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES              ...
Increase the number of    visitors the site     receives fromsearch engines        GREEN CIRCLE REALTY | CREATING MULTIPLE...
GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES                        OPTIMUS www.ericleen.com
GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES                        OPTIMUS www.ericleen.com
GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES                        OPTIMUS www.ericleen.com
GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES                        OPTIMUS www.ericleen.com
There are many aspects to   SEO, from the words on your page to the way othersites link to you on the web.           GREEN...
Search Engine Optimization isnt just about "engines."Its about making your site   better for people too.           GREEN C...
GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES                        OPTIMUS www.ericleen.com
Search engines are unique inthat they provided targeted traffic - people looking for        what you offer.            GRE...
GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES                        OPTIMUS www.ericleen.com
How Search Engine   Operates?      GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES                              OPTIMUS ...
GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES                        OPTIMUS www.ericleen.com
GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES                        OPTIMUS www.ericleen.com
- finding a pageRelevance      with the right               wordsImportance        - the major engines typically          ...
GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES                        OPTIMUS www.ericleen.com
Design your realestate websitewith uniquecontent    GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES                     ...
Quality real estate websitecontent is the most criticalfactor in achieving a higher      Google ranking.           GREEN C...
The information must berelevant, fresh andunique—providing valuefor your target audience.           GREEN CIRCLE REALTY | ...
Use keywords onyour real estatewebsite that targetyour audience      GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES    ...
You can make your realestate website easier to find    by using keywords thatclients are most likely to type into Google w...
Provide information on    these topics and   incorporate these keywords in your text,page titles, and images.          GRE...
HOUSE AND LOT       CAVITE    AFFORDABLE      QUALITYINCOME OPPORTUNITY       GREEN CIRCLE REALTY | CREATING MULTIPLE VICT...
Be careful not to flood your site with keywords.      GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES                   ...
Three to fivephrases per page should be your      goal      GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES             ...
Google mightconsider you a  spammer.     GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES                             OPT...
Build links to yourreal estate website     GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES                             O...
In Google’s eyes, links   to your real estatewebsite are like votes—   they give your site       credibility.         GREE...
Inbound links from reputablewebsites, your socialnetworking sites and blogs,can help your Google rankingand bring more lea...
When you create your links,be sure to include relevant keywords for a variety ofpages you want people tovisit, rather than...
Ex.Keywords: Filipino families can now afford toown a quality house and lot            www.housenlot.com/quality          ...
The faster you can getyour visitors to the exact  information they’relooking more, the more useful your site will be.     ...
Google Webmaster    Tool Suite      GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES                              OPTIMUS...
So, create a blog outsideyour real estate websiteHIRE bloggers to postarticles that will featureyour site.            GREE...
Promote your real4   estate website with    social media         GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES        ...
Building your onlinepresence through Facebook    and Twitter can also   improve your Google          ranking.          GRE...
Make sure you share     updates, coolinformation, and newblog posts on your realestate website on your    social networks ...
It’s important that you update   your website regularly withunique content that friends will  want to share via their soci...
GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES                        OPTIMUS www.ericleen.com
GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES                        OPTIMUS www.ericleen.com
When links to your site arereposted and re-tweeted, thenumber of visitors multipliesand this can send a signal tosearch en...
Be sure to share all of yoursocial media profiles as well, sopeople visiting your Facebookpage can find you on LinkedInand...
Real estate SEOrules constantly    change.      GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES                         ...
Increasing your naturalsearch traffic is not an exact science. Google continually   refines the way it helpsconsumers find...
The most importantstrategy for real estate agents is to focus on     the audience.         GREEN CIRCLE REALTY | CREATING ...
What are home buyers and   sellers looking for?  What makes your real  estate website worth         visiting?         GREE...
When you provide useful, compelling information that people link to andshare, you’ll attract new visitors and keep them   ...
WEB PACK OFFER is BACK!!!• 1999 - P998 – Set up Fee• 2499 - 499 – Monthly Maintenance            GREEN CIRCLE REALTY | CRE...
GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES                        OPTIMUS www.ericleen.com
GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES                        OPTIMUS www.ericleen.com
GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES                        OPTIMUS www.ericleen.com
GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES                        OPTIMUS www.ericleen.com
GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES                        OPTIMUS www.ericleen.com
WEB PACK OFFER is BACK!!!• 1999 - P998 – Set up Fee• 2499 - 499 – Monthly Maintenance            GREEN CIRCLE REALTY | CRE...
• OCT 31, 2012• 1pm• Web pack subscribers            GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES                    ...
GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES                        OPTIMUS www.ericleen.com
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Seo Intro for Real Estate Professionals

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Day 7 - For CMV students of Green Circle Realty - SEO B

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Transcript of "Seo Intro for Real Estate Professionals"

  1. 1. GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  2. 2. GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  3. 3. GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  4. 4. The practice of improving andpromoting a web site GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  5. 5. Increase the number of visitors the site receives fromsearch engines GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  6. 6. GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  7. 7. GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  8. 8. GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  9. 9. GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  10. 10. There are many aspects to SEO, from the words on your page to the way othersites link to you on the web. GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  11. 11. Search Engine Optimization isnt just about "engines."Its about making your site better for people too. GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  12. 12. GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  13. 13. Search engines are unique inthat they provided targeted traffic - people looking for what you offer. GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  14. 14. GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  15. 15. How Search Engine Operates? GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  16. 16. GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  17. 17. GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  18. 18. - finding a pageRelevance with the right wordsImportance - the major engines typically interpret importance as popularity – the more popular a site, page or document, the more valuable the information contained therein must be GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  19. 19. GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  20. 20. Design your realestate websitewith uniquecontent GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  21. 21. Quality real estate websitecontent is the most criticalfactor in achieving a higher Google ranking. GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  22. 22. The information must berelevant, fresh andunique—providing valuefor your target audience. GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  23. 23. Use keywords onyour real estatewebsite that targetyour audience GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  24. 24. You can make your realestate website easier to find by using keywords thatclients are most likely to type into Google when they start their home search. GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  25. 25. Provide information on these topics and incorporate these keywords in your text,page titles, and images. GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  26. 26. HOUSE AND LOT CAVITE AFFORDABLE QUALITYINCOME OPPORTUNITY GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  27. 27. Be careful not to flood your site with keywords. GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  28. 28. Three to fivephrases per page should be your goal GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  29. 29. Google mightconsider you a spammer. GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  30. 30. Build links to yourreal estate website GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  31. 31. In Google’s eyes, links to your real estatewebsite are like votes— they give your site credibility. GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  32. 32. Inbound links from reputablewebsites, your socialnetworking sites and blogs,can help your Google rankingand bring more leads straightto your real estate website. GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  33. 33. When you create your links,be sure to include relevant keywords for a variety ofpages you want people tovisit, rather than just your home page. GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  34. 34. Ex.Keywords: Filipino families can now afford toown a quality house and lot www.housenlot.com/quality houseandlotincavite GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  35. 35. The faster you can getyour visitors to the exact information they’relooking more, the more useful your site will be. GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  36. 36. Google Webmaster Tool Suite GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  37. 37. So, create a blog outsideyour real estate websiteHIRE bloggers to postarticles that will featureyour site. GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  38. 38. Promote your real4 estate website with social media GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  39. 39. Building your onlinepresence through Facebook and Twitter can also improve your Google ranking. GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  40. 40. Make sure you share updates, coolinformation, and newblog posts on your realestate website on your social networks GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  41. 41. It’s important that you update your website regularly withunique content that friends will want to share via their social networks. GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  42. 42. GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  43. 43. GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  44. 44. When links to your site arereposted and re-tweeted, thenumber of visitors multipliesand this can send a signal tosearch engines that you havehigh quality content. GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  45. 45. Be sure to share all of yoursocial media profiles as well, sopeople visiting your Facebookpage can find you on LinkedInand other social media sites. GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  46. 46. Real estate SEOrules constantly change. GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  47. 47. Increasing your naturalsearch traffic is not an exact science. Google continually refines the way it helpsconsumers find information. GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  48. 48. The most importantstrategy for real estate agents is to focus on the audience. GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  49. 49. What are home buyers and sellers looking for? What makes your real estate website worth visiting? GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  50. 50. When you provide useful, compelling information that people link to andshare, you’ll attract new visitors and keep them coming back. GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  51. 51. WEB PACK OFFER is BACK!!!• 1999 - P998 – Set up Fee• 2499 - 499 – Monthly Maintenance GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  52. 52. GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  53. 53. GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  54. 54. GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  55. 55. GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  56. 56. GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  57. 57. WEB PACK OFFER is BACK!!!• 1999 - P998 – Set up Fee• 2499 - 499 – Monthly Maintenance GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  58. 58. • OCT 31, 2012• 1pm• Web pack subscribers GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
  59. 59. GREEN CIRCLE REALTY | CREATING MULTIPLE VICTORIES OPTIMUS www.ericleen.com
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