Facebook business 12

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Facebook business 12

  1. 1. HOW TO GAIN MORE PROFIT USING FACEBOOKERICLEEN GALE JUCAL JR. Aug 12, 2012, Sunday, 8pm
  2. 2. Here’s What You’ll Learn• Super Fans: What They are and Why You Need Them• Essentials of a Facebook Marketing Foundation• Smart Strategies to Grow Lucrative Fan Base• Quick Tips to Get Your Fans Talking and Engaged• How To Move Your Fans Up the Ranks to Super Fan Status
  3. 3. “You’ll learn how to use Facebookto GROW your business and attractaction-taking raving fans who areeager to buy what you are selling
  4. 4. On the sitemultiple times aday
  5. 5. Largest Facebook Population in the World28,904,020 users
  6. 6. Largest FacebookPopulation in Asia
  7. 7. Facebook Holds the Share of All Age Groups
  8. 8. 70 % small businesses using social mediasee increased traffic
  9. 9. 60 % say social mediahas improved searchrankings
  10. 10. 60 % small-mid sizebusinesses arespending less than 5kin marketing
  11. 11. 24 % consumersconsult theirFacebook friendsbefore making apurchase
  12. 12. 1 out 3 consumerssay they’re likely topurchase from acompany they followon Facebook
  13. 13. Your Audience is On Facebook
  14. 14. FanOrSuper Fan
  15. 15. FanOrSuper Fan
  16. 16. How a weddingPhotographergenerated over$100,000throughFacebook
  17. 17. It became the standard operating procedure tothrow up a “sneak peek” Facebook album ofbetween 40-50 photos after every wedding. Thenumber of referrals they received as a result ofthis strategy was overwhelming.- Craig Finlay, Soda Fountain Photography
  18. 18. • 2011 – already booked the entire 2012 wedding season (25 weekends)• Increased fees• In one year, turned a hobby into a $100,000 business• Almost all leads were generated through Facebook
  19. 19. You don’t need to become a HUGE company to generate Sales and Exposure on Facebook
  20. 20. 4 Simple Steps to Facebook Success Step 1: Set up Your Foundation for Facebook Success
  21. 21. 4 Simple Steps to Facebook Success Step 2: Quickly Grow a Lucrative Fan Base of Quality Leads
  22. 22. 4 Simple Steps to Facebook Success Step 3: Create Ongoing, Massive Engagement
  23. 23. 4 Simple Steps to Facebook Success Step 4: Turn Your Fans into Profitable Super Fans
  24. 24. Facebook is an ULTIMATE platform to BRAND Yourself
  25. 25. • Take advantage of the Timeline for Pages layout : 851 x 315 pixels• Know the restriction and guidelines• Graphically represent you brand• Consider changing it often
  26. 26. • Price or purchase info, such as 20% off or download it at our website.• Contact info such as web address, email, mailing address or other info intended for your Page’s about section• Reference to user interface elements such as “Like” or “Share” or any other Facebook site Features• No calls to action, such as Get it Now, and Tell your Friends• Promotions, Coupons or Advertisements• Cover photo should not be primarily text-based or infringe on anyone else copyright.
  27. 27. 4 Simple Steps to Facebook Success Step 2: Quickly Grow a Lucrative Fan Base of Quality Leads
  28. 28. • What do you want to gain from your use of Facebook and how will it help your business?• Who is your ideal audience? What are the demographics, needs, wants and challenges of the person who will buy your products or services?• What actions do you want your ideal audience to take via your efforts on Facebook?
  29. 29. • Focus ONLY to those fans that will have a vested interest• Like is important but the LEAD is even more valuable
  30. 30. Add FB Social Plugin: The LIKE BOX
  31. 31. 4 Simple Steps to Facebook Success Step 3: Create Ongoing, Massive Engagement
  32. 32. • User’s move fast on Facebook• Before you post, think of the likely response• Responses: short, easy, and entertaining
  33. 33. •Entertain•Educate•Empower
  34. 34. 4 Simple Steps to Facebook Success Step 4: Turn Your Fans into Profitable Super Fans
  35. 35. • Tabs, now APPS• Specs: 810 pixels wide, 74px Height• Reveal Tab, Like Gating Functionality
  36. 36. Let’s be friendswww.fb/ericleenSMM

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