Microsoft's Outsourcing Ecosystem

771 views

Published on

Microsoft's outsourcing ecosystem in China

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
771
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Microsoft China‘s Outsourcing IndustryErick WatsonStrategic Partnership Group
  • Global outsourcing overviewGlobal outsourcing of services to maintain steady growth1.) Global IT services outsourcing: in 2010 to reach 820 billion dollars2.) Offshore and global delivery: 2010 reached 70 billion dollars3.) Public cloud computing services: in 2010 to reach 68 billion USD全球IT服务外包 :2010年达到8千2百亿美金离岸及全球交付:2010年达到700亿美金云计算公共服务:2010年达到680亿美金
  • Global outsourcing overviewUnited States services outsourcing market more matureIn global outsourcing expenditures in the United States accounted for about two-thirds, the European Union and Japan nearly one-third, others are smaller.Outsourcing of IT and financial services become the dominant
  • Global outsourcing overviewChina fast-growing outsourcing needs2009 local buyers market capacity 60.07 trillion dollars
  • Global outsourcing overviewMicrosoft China outsourcing providerTotal of more than more than 1800 service outsourcing enterprises throughout the country, access to various international certification services outsourcing companies more than more than 450.23 in cooperation with Microsoft, outsourcing cooperation strategy 8
  • Software outsourcing is on the Chinese Government's commitment1.) Software outsourcing is the commitment of the Chinese Government (outsourcing projects reached US $ 100 million in 2007 to 2012)2.) Microsoft software outsourcing in 2008 reached 100 million dollars in the fiscal year alone, in the fiscal year 2011 is expected compared with 2008 1 time3.) Microsoft's active participation in Government discussions on outsourcing base and policy setting activities4.) Microsoft for China in the IT outsourcing industry brand promotion, outsourcing platform, outsourcing talents training and trade promotion
  • Software outsourcing is on the Chinese Government's commitmentYear increase of Microsoft software services outsourcing
  • Software outsourcing is on the Chinese Government's commitmentMicrosoft software outsourcing categorySoftware solutions = 25%Software testing = 45%Software development = 20%Software localization = 10%
  • Software outsourcing is on the Chinese Government's commitmentMicrosoft preferred outsourcing partner
  • Microsoft optimization distribution of strategic outsourcing partner citiesShenzhen is the only 2nd Tier city with more partner presence than Dalian
  • China software outsourcing service SWOT analysisAdvantageOffshore (Off-Shore: us and European markets), coastal (Near-Shore: Japan and East Asia) and internally (On-Shore: domestic demand)Cost advantage, and a lot of knowledge of labor resourcesThe Government strongly supportsNational infrastructureSmall projects done wellDisadvantagesService maturityLevel of proficiency in EnglishIncreased cost of first-tier citiesAdvanced in line with lack of talentProtection of intellectual propertyOpportunityEuropean and American markets are concerned about ChinaDevelopment of second-tier citiesJapan services outsourcing market the future businessIndia outsourcing to ChinaChallengeLow-cost and low valueUndertake service outsourcing will become more and more competitiveGradual growth of wage levels could weaken the cost advantageNecessary measuresMaintain cost advantages (second-tier cities and the development of overseas talents attract)Improving technologies core force through domestic and foreign large single (Government supports domestic single)Cooperation with the Government to improve protection of intellectual property and global awareness
  • 3 years of Microsoft's software outsourcing in ChinaFive large companies:Staff size: 20,000Turnover: $ 1 billionPer capita: $ 50,000Global competitivenessCore competitive power of the Microsoft platform
  • 3 years of Microsoft's software outsourcing in ChinaFive bases of outsourcing:Improving infrastructureAdequate human resourcesTraining FoundationPrice advantageGovernment list support
  • 3 years of Microsoft's software outsourcing in ChinaMicrosoft value added:Mentoring software development knowledgeMicrosoft global marketing partnersDeveloping awareness of intellectual property
  • Discussion and questions
  • Microsoft's Outsourcing Ecosystem

    1. 1. Erick Watson 吴子文战略合作与外包事业部
    2. 2. 全球服务外包保持平稳增长全球IT服务外包:离岸及全球交付: 云计算公共服 2010年达到 2010年达到 务:2010年达到8千2百亿美元 700亿美元 680亿美元 Data source: Gartner, NASCOM
    3. 3. 在全球外包支出中,美国占了约2/3欧盟和日本占近1/3,其他国家所占比例较小IT和金融服务外包成为主导
    4. 4. 2009年中国本土买家市场容 量在600—700亿 美元 Data source: Gartner, NASCOM
    5. 5. 外包战略 合作8家 与微软合作 23 家取得各类国际资质认证的服务外包企 业450多家全国共有服务外包企业 1800多家 Data source: Gartner, NASCOM
    6. 6. 微软软件外包是对中国政府的承诺 (在2007 到2012达到一亿美元的外包项目)微软软件外包单在 2008 财年达到一亿美元, 在 2011 财年预计同2008年相比翻一倍微软积极参于政府对外包基地和政策设定的讨论活动微软为中国的IT外包产业进行合作品牌推广,外包平台建设,外包人才培训及行业发展推进
    7. 7. 25020015010050 0 FY06 FY07 FY08 FY09 FY10 FY11 (Projected) 微软软件服务外包 量年年增长
    8. 8. 软件本地化 10% 软件解决方案软件开发 25% 20% 软件测试 45% 微软软件外包分类
    9. 9. Millions 50 45 40 35 30 25 20 15 10 5 0 微软优选外包合作伙伴
    10. 10. 广州 长沙 常州 成都 重庆 大连 佛山 杭州 济南 南京 青岛 深圳 苏州 天津 武汉 无锡 厦门 西安博彦 X X X X X X X中软 X X X X X X X海辉 X X X X浪潮 X X X X X X东南融通 X软通 X X X X X X X X X X文思 X X X X X X X X X微创 X X X群硕 X
    11. 11. 优势 劣势• 离岸 (Off-Shore: 欧美市场),近岸 (Near-Shore: • 服务成熟度 日本及东亚市场),境内 (On-Shore: 国内内需) • 对英语的熟练掌握程度• 成本优势,大量的知识型劳动资源• 政府大力支持 • 一线城市成本增加• 国家基础设施条件 • 高级符合人才缺失• 小型项目做得好 • 知识产权保护问题机遇 挑战• 欧美市场开始关注中国 • 低成本低价值• 二线城市的发展 • 承接服务外包的竞争将越来越激烈• 对日本服务外包市场进一步开展业务 • 逐步增长的工资水平可能削弱成本优势• 印度外包也进军中国 必要措施 保持成本优势(发展二线城市和其海外优秀人材吸引度) 通过拿国内国外大单提高技术核心力量(政府支持国内大单) 与政府合作提高知识产权保护和全球知名度
    12. 12. 人员规模:20,000人营业额:10亿美元人均产值:5万美元全球竞争力微软平台核心竞争力
    13. 13. 完善的基础建设充足的人力资源培训基础价格优势政府单子支持
    14. 14. 微软全球市场合作伙伴传帮带软件开发知识培养知识产权意识
    15. 15. 微软外包培训与认证基地城市合作计划 “精英俱乐部” – 微软高端进阶培训城市合作计划① 打造人才 地点: 北京中关村软件园 2011年6月-11月 ② 打造知名度 课程: • Agile项目管理高级技巧 • 测试自动化进阶 ③ 建立业务 • 软件产品设计最佳实践 • 软件架构进阶 ④ 建立产业 地点: 上海紫竹科技园 2010年 课程: • 高级测试进阶 • C#编程规范 • 技术人员的沟通技巧 • 测试自动化进阶 地点: 无锡新区软件园 2010年 课程: • C#编程规范 • 技术人员的沟通技巧 • 程序缺陷管理 • 编程质量控制最佳实践

    ×