LinkedIn Demographic Data Jun08

The LinkedIn Professional At A Glance Source: @plan Summer 2008 Average Age 41 Household Income $109,703 Male 64% Comp Index Rank HHI $100K+ 53.5% 210 1 Own Smartphone/PDA 34% 430 1 College Grad/Post Grad 80.1% 156 2 Business Decision Maker 49% 185 13 EVP/SVP/VP 6.5% 317 4

The LinkedIn Audience: The New In fluencers
A Younger , More Affluent , More Influential And Harder-To-Find Audience Than The Leading Business Sites
Source: @plan Summer 2008 Property Average Age Average HHI %Comp Co Size <100 % Comp Business Decision Makers % Comp That Read Business Magazine Last 30 Days LinkedIn 41 $109,703 26% 49% 29% WSJ.com 48 $101,701 18% 40% 45% Forbes.com 47 $93,896 18% 38% 47% BusinessWeek.com 48 $95,668 18% 42% 51%

LinkedIn Members: Educated & Affluent
95% Are College Educated
37% Are Post-Grads
LinkedIn Is Ranked #1 For Comp of A25-54 HHI $150K+ (Index 338)
Average HHI is $110K
24% Have A Portfolio Value of $250K+
Source: @plan Summer 2008

Financial Profile
Average HHI $109,780
24% Have A Portfolio Value of $250K+
56% Have An Account With An Online Brokerage
60% Have An Account With An Offline Brokerage
85% Viewed/Paid Bills Online in Last 30 Days
53% Monitored/Viewed Stocks Online in Last 30 Days
Types of Securities Owned:
Money Market Funds: 35%
Shares of Stock: 30%
Self-directed IRA: 26%
Mutual Fund (Stock) 20%
Mutual Fund (Index) 15%
Credit Card Ownership
American Express: 38%
Visa: 67%
MasterCard: 53%
Discover: 20%

Business Decision Makers
Job Titles:
C-Level Executives 7.8%
EVP/SVP 6.5%
Senior Management: 16%
Middle Management: 18%
50% Are Business Decision Makers In Their Companies
Computer Software DM/Influencer: 32%
Computer Hardware DM/Influencer: 22%
Business Consulting Services: 18%
IT Consulting DM/Influencer: 17%
Office Supplies DM/Influencer: 17%
Business Equipment DM/Influencer: 20%
Printing DM/Influencer: 12%
Travel Services DM/Influencer: 12%
Purchased in The Last Year For Their Business:
Computer Hardware 30%
Software 22%

LinkedIn Delivers Small Business Source: @plan Summer 2008

LinkedIn Delivers Business Decision Makers Source: @plan Summer 2008

LinkedIn Delivers Software Decision Makers Source: @plan Summer 2008

LinkedIn Delivers Hardware Decision Makers Source: @plan Summer 2008

LinkedIn Delivers Business Consulting Decision Makers Source: @plan Summer 2008

LinkedIn Delivers IT Consulting Decision Makers Source: @plan Summer 2008

LinkedIn Delivers Marketing Services Decision Makers Source: @plan Summer 2008

LinkedIn Delivers Travel Services Decision Makers Source: @plan Summer 2008

LinkedIn Delivers iTunes Fans
Over 3,000,000 LinkedIn Members Used iTunes in the Last 30 Days

LinkedIn Delivers PC Buyers
Over 2,300,000 LinkedIn Members Have More Than 3 PCs In Their Home

LinkedIn Delivers Mobile Professionals
Over 1,800,000 LinkedIn Members Own A PDA/Smartphone (Blackberry, Treo, etc)
LinkedIn is the #1 site for composition of PDA/Smartphone Owners (Index 430)

LinkedIn Members Are In The Groundswell
Over 2,500,000 LinkedIn Members Researched/Reviewed Products Online Last Month

LinkedIn Members Are In The Groundswell
Over 1,900,000 LinkedIn Members Looked For or Gave Advice Online Last Month

LinkedIn Delivers C-Levels At Small Businesses
LinkedIn Ranks #14 and Indexes 215 for Comp of C-Level Executives At Businesses With <10 Employees

LinkedIn Delivers More Corporate C-Level Executives
LinkedIn Ranks #8 and Indexes 483 for Comp of Corporate C-Level Executives

LinkedIn Delivers More C-Level Executives Source: @plan Summer 2008

LinkedIn Delivers More VPs
LinkedIn Ranks #4 And Indexes 317 In Reaching VPs

LinkedIn Delivers Business Travelers
LinkedIn Ranks #2 and Indexes 224 against “Traveled for Business in Last 3 Months”

LinkedIn Delivers Heavy Tech Spenders
LinkedIn Ranks #1 In The Competitive Set and Indexes 534 against “Computer Hardware – Heavy Spending (Last 6 mos)”

LinkedIn Members Are Well-Read
Over 1,360,000 LinkedIn Members Report “Heavy Spending” For Books in the Past 6 Months
LinkedIn Ranks #1 In The Competitive Set and Indexes 240 against “Books – Heavy Spending (Last 6 mos)”

LinkedIn Delivers Female Professionals
LinkedIn Ranks #1 In The Competitive Set against “Employed Women”

LinkedIn Delivers Car Renters
LinkedIn Ranks #1 In The Competitive Set and #15 overall against “1+ Car Rentals for Business” Last 30 Days

LinkedIn Delivers The Next Generation of Luxury Car Buyers
LinkedIn Ranks #1 In The Competitive Set and #5 overall against “Car/Truck Segment: Entry Luxury”

LinkedIn Delivers Affluent Individuals
LinkedIn Ranks #1 Overall And Indexes 210 in “Household Income $100K+”
LinkedIn Delivers More than 2,850,000 Individuals With HHI $100K+

LinkedIn Delivers Affluent Individuals
LinkedIn Ranks #2 Overall and Indexes 258 in “Household Income $150K+”
LinkedIn Delivers More than 1,350,000 Individuals With HHI $150K+

LinkedIn Delivers Frequent Business Fliers
LinkedIn Ranks #1 and Indexes 285 against “Traveled for Business in Last 3 Months – Any Airline”
LinkedIn Ranks #1 and Indexes 256 against “1+ Round Trip Flight For Business in Last 30 Days”
LinkedIn Ranks #1 in Competitive Set and Indexes 345 for “3+ Flights For Business in Last 30 Days”

http://doteduguru.com	3279
http://www.idea.lt	1677
http://www.techcrunch.com	571
http://zz.typepad.com	485
http://agenciablog.net	422
http://www.thetypical.com	397
http://techcrunch.com	231
http://www.onlinemarketing-trends.com	211
http://jp.techcrunch.com	203
http://blog.moovement.com	173
http://www.shuai.me	170
http://valleywag.com	143
http://fr.techcrunch.com	142
http://www.camillejourdain.fr	136
http://success.hubspot.com	130
http://www.robgonda.com	129
http://successwithlinkedin.wordpress.com	128
http://www.slideshare.net	125
http://internetbusiness.learnhub.com	124
http://www.umsl.edu	109
http://www.online-recruiting.net	102
http://netadblog.com	70
http://internetbusiness.nuvvo.com	65
http://aboutfacemedia.com	50
http://cloudrecruiting.net	48
http://takemetoyourleader.com	48
http://webcache.googleusercontent.com	44
http://www.leadsexplorer.com	34
http://blog.aboutfacemedia.com	27
http://www.latinocean.com	27
http://socialstorytellers.aboutfacemedia.com	26
http://www.client-bridge.com	23
http://www.leuk.de	23
http://www.geeksandcom.com	21
http://www.marketinginnovatie.org	21
http://dramrollonline.blogspot.jp	19
http://dramrollonline.blogspot.com	18
http://sidewalk.goube.org	17
http://omcareers.learnhub.com	16
http://socialmediatoday.com	14
http://web-marketing.zako.org	14
http://selfloud.net	14
http://translate.googleusercontent.com	13
http://www.destinationtalent.com.au	11
http://www.propaganda-online.nl	11
http://sob.project.local	8
http://activerain.com	8
http://www.benjaminbloom.net	5
http://www.amychorew.com	5
http://thebuzz101.blogspot.com	4
http://www.agenciablog.net	4

LinkedIn Demographic Data Jun08

by Erick Schonfeld

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