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LinkedIn Demographic Data Jun08
LinkedIn Demographic Data Jun08
LinkedIn Demographic Data Jun08
LinkedIn Demographic Data Jun08
LinkedIn Demographic Data Jun08
LinkedIn Demographic Data Jun08
LinkedIn Demographic Data Jun08
LinkedIn Demographic Data Jun08
LinkedIn Demographic Data Jun08
LinkedIn Demographic Data Jun08
LinkedIn Demographic Data Jun08
LinkedIn Demographic Data Jun08
LinkedIn Demographic Data Jun08
LinkedIn Demographic Data Jun08
LinkedIn Demographic Data Jun08
LinkedIn Demographic Data Jun08
LinkedIn Demographic Data Jun08
LinkedIn Demographic Data Jun08
LinkedIn Demographic Data Jun08
LinkedIn Demographic Data Jun08
LinkedIn Demographic Data Jun08
LinkedIn Demographic Data Jun08
LinkedIn Demographic Data Jun08
LinkedIn Demographic Data Jun08
LinkedIn Demographic Data Jun08
LinkedIn Demographic Data Jun08
LinkedIn Demographic Data Jun08
LinkedIn Demographic Data Jun08
LinkedIn Demographic Data Jun08
LinkedIn Demographic Data Jun08
LinkedIn Demographic Data Jun08
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LinkedIn Demographic Data Jun08

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Advertising demographic info for LinkedIn users.

Advertising demographic info for LinkedIn users.

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    1. The LinkedIn Professional At A Glance Source: @plan Summer 2008 Average Age 41 Household Income $109,703 Male 64% Comp Index Rank HHI $100K+ 53.5% 210 1 Own Smartphone/PDA 34% 430 1 College Grad/Post Grad 80.1% 156 2 Business Decision Maker 49% 185 13 EVP/SVP/VP 6.5% 317 4
    2. The LinkedIn Audience: The New In fluencers <ul><li>A Younger , More Affluent , More Influential And Harder-To-Find Audience Than The Leading Business Sites </li></ul>Source: @plan Summer 2008 Property Average Age Average HHI %Comp Co Size <100 % Comp Business Decision Makers % Comp That Read Business Magazine Last 30 Days LinkedIn 41 $109,703 26% 49% 29% WSJ.com 48 $101,701 18% 40% 45% Forbes.com 47 $93,896 18% 38% 47% BusinessWeek.com 48 $95,668 18% 42% 51%
    3. LinkedIn Members: Educated & Affluent <ul><li>95% Are College Educated </li></ul><ul><ul><li>37% Are Post-Grads </li></ul></ul><ul><li>LinkedIn Is Ranked #1 For Comp of A25-54 HHI $150K+ (Index 338) </li></ul><ul><ul><li>Average HHI is $110K </li></ul></ul><ul><li>24% Have A Portfolio Value of $250K+ </li></ul>Source: @plan Summer 2008
    4. Financial Profile <ul><li>Average HHI $109,780 </li></ul><ul><li>24% Have A Portfolio Value of $250K+ </li></ul><ul><ul><li>56% Have An Account With An Online Brokerage </li></ul></ul><ul><ul><li>60% Have An Account With An Offline Brokerage </li></ul></ul><ul><li>85% Viewed/Paid Bills Online in Last 30 Days </li></ul><ul><li>53% Monitored/Viewed Stocks Online in Last 30 Days </li></ul><ul><li>Types of Securities Owned: </li></ul><ul><ul><li>Money Market Funds: 35% </li></ul></ul><ul><ul><li>Shares of Stock: 30% </li></ul></ul><ul><ul><li>Self-directed IRA: 26% </li></ul></ul><ul><ul><li>Mutual Fund (Stock) 20% </li></ul></ul><ul><ul><li>Mutual Fund (Index) 15% </li></ul></ul><ul><li>Credit Card Ownership </li></ul><ul><ul><li>American Express: 38% </li></ul></ul><ul><ul><li>Visa: 67% </li></ul></ul><ul><ul><li>MasterCard: 53% </li></ul></ul><ul><ul><li>Discover: 20% </li></ul></ul>Source: @plan Summer 2008
    5. Business Decision Makers <ul><li>Job Titles: </li></ul><ul><ul><li>C-Level Executives 7.8% </li></ul></ul><ul><ul><li>EVP/SVP 6.5% </li></ul></ul><ul><ul><li>Senior Management: 16% </li></ul></ul><ul><ul><li>Middle Management: 18% </li></ul></ul><ul><li>50% Are Business Decision Makers In Their Companies </li></ul><ul><ul><li>Computer Software DM/Influencer: 32% </li></ul></ul><ul><ul><li>Computer Hardware DM/Influencer: 22% </li></ul></ul><ul><ul><li>Business Consulting Services: 18% </li></ul></ul><ul><ul><li>IT Consulting DM/Influencer: 17% </li></ul></ul><ul><ul><li>Office Supplies DM/Influencer: 17% </li></ul></ul><ul><ul><li>Business Equipment DM/Influencer: 20% </li></ul></ul><ul><ul><li>Printing DM/Influencer: 12% </li></ul></ul><ul><ul><li>Travel Services DM/Influencer: 12% </li></ul></ul><ul><li>Purchased in The Last Year For Their Business: </li></ul><ul><ul><li>Computer Hardware 30% </li></ul></ul><ul><ul><li>Software 22% </li></ul></ul>Source: @plan Summer 2008
    6. LinkedIn Delivers Small Business Source: @plan Summer 2008
    7. LinkedIn Delivers Business Decision Makers Source: @plan Summer 2008
    8. LinkedIn Delivers Software Decision Makers Source: @plan Summer 2008
    9. LinkedIn Delivers Hardware Decision Makers Source: @plan Summer 2008
    10. LinkedIn Delivers Business Consulting Decision Makers Source: @plan Summer 2008
    11. LinkedIn Delivers IT Consulting Decision Makers Source: @plan Summer 2008
    12. LinkedIn Delivers Marketing Services Decision Makers Source: @plan Summer 2008
    13. LinkedIn Delivers Travel Services Decision Makers Source: @plan Summer 2008
    14. LinkedIn Delivers iTunes Fans <ul><li>Over 3,000,000 LinkedIn Members Used iTunes in the Last 30 Days </li></ul>Source: @plan Summer 2008
    15. LinkedIn Delivers PC Buyers <ul><li>Over 2,300,000 LinkedIn Members Have More Than 3 PCs In Their Home </li></ul>Source: @plan Summer 2008
    16. LinkedIn Delivers Mobile Professionals <ul><li>Over 1,800,000 LinkedIn Members Own A PDA/Smartphone (Blackberry, Treo, etc) </li></ul><ul><li>LinkedIn is the #1 site for composition of PDA/Smartphone Owners (Index 430) </li></ul>Source: @plan Summer 2008
    17. LinkedIn Members Are In The Groundswell <ul><li>Over 2,500,000 LinkedIn Members Researched/Reviewed Products Online Last Month </li></ul>Source: @plan Summer 2008
    18. LinkedIn Members Are In The Groundswell <ul><li>Over 1,900,000 LinkedIn Members Looked For or Gave Advice Online Last Month </li></ul>Source: @plan Summer 2008
    19. LinkedIn Delivers C-Levels At Small Businesses <ul><li>LinkedIn Ranks #14 and Indexes 215 for Comp of C-Level Executives At Businesses With <10 Employees </li></ul>Source: @plan Summer 2008
    20. LinkedIn Delivers More Corporate C-Level Executives <ul><li>LinkedIn Ranks #8 and Indexes 483 for Comp of Corporate C-Level Executives </li></ul>Source: @plan Summer 2008
    21. LinkedIn Delivers More C-Level Executives Source: @plan Summer 2008
    22. LinkedIn Delivers More VPs <ul><li>LinkedIn Ranks #4 And Indexes 317 In Reaching VPs </li></ul>Source: @plan Summer 2008
    23. LinkedIn Delivers Business Travelers <ul><li>LinkedIn Ranks #2 and Indexes 224 against “Traveled for Business in Last 3 Months” </li></ul>Source: @plan Summer 2008
    24. LinkedIn Delivers Heavy Tech Spenders <ul><li>LinkedIn Ranks #1 In The Competitive Set and Indexes 534 against “Computer Hardware – Heavy Spending (Last 6 mos)” </li></ul>Source: @plan Summer 2008
    25. LinkedIn Members Are Well-Read <ul><li>Over 1,360,000 LinkedIn Members Report “Heavy Spending” For Books in the Past 6 Months </li></ul><ul><li>LinkedIn Ranks #1 In The Competitive Set and Indexes 240 against “Books – Heavy Spending (Last 6 mos)” </li></ul>Source: @plan Summer 2008
    26. LinkedIn Delivers Female Professionals <ul><li>LinkedIn Ranks #1 In The Competitive Set against “Employed Women” </li></ul>Source: @plan Summer 2008
    27. LinkedIn Delivers Car Renters <ul><li>LinkedIn Ranks #1 In The Competitive Set and #15 overall against “1+ Car Rentals for Business” Last 30 Days </li></ul>Source: @plan Summer 2008
    28. LinkedIn Delivers The Next Generation of Luxury Car Buyers <ul><li>LinkedIn Ranks #1 In The Competitive Set and #5 overall against “Car/Truck Segment: Entry Luxury” </li></ul>Source: @plan Summer 2008
    29. LinkedIn Delivers Affluent Individuals <ul><li>LinkedIn Ranks #1 Overall And Indexes 210 in “Household Income $100K+” </li></ul><ul><li>LinkedIn Delivers More than 2,850,000 Individuals With HHI $100K+ </li></ul>Source: @plan Summer 2008
    30. LinkedIn Delivers Affluent Individuals <ul><li>LinkedIn Ranks #2 Overall and Indexes 258 in “Household Income $150K+” </li></ul><ul><li>LinkedIn Delivers More than 1,350,000 Individuals With HHI $150K+ </li></ul>Source: @plan Summer 2008
    31. LinkedIn Delivers Frequent Business Fliers <ul><li>LinkedIn Ranks #1 and Indexes 285 against “Traveled for Business in Last 3 Months – Any Airline” </li></ul><ul><li>LinkedIn Ranks #1 and Indexes 256 against “1+ Round Trip Flight For Business in Last 30 Days” </li></ul><ul><li>LinkedIn Ranks #1 in Competitive Set and Indexes 345 for “3+ Flights For Business in Last 30 Days” </li></ul>Source: @plan Summer 2008

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