About Strategic data-driven marketing leader with winning track record in the areas of brand management, consumer insights and multicultural marketing across some of the world’s leading consumer brands. Erick brings strong industry and academic credentials, earning two graduate degrees from elite universities (one in progress) and leveraging ten years of leadership experience with a focus on growth and impact.
- Brand Strategy and Positioning
- P&L and Budget Management and Optimization
- New Product Innovation and Product Lifecycle Management
- Advertising Development and Agency Management
- Marketing Campaign Development and Execution
- Customer Segmentation
- IMC Strate.