Online Landscape 2013 by DGtraffic Indonesia

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Online Landscape 2013 by DGtraffic Indonesia

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Online Landscape 2013 by DGtraffic Indonesia

  1. 1. ONLINE LANDSCAPE PC & Mobile
  2. 2. Online Audience in Southeast Asia
  3. 3. Engagement Across Southeast Asian Audiences
  4. 4. Demographic Distribution of Southeast Asian Audiences 15-24 years old ( 43%) is the biggest audience in Indonesia
  5. 5. DIGITAL AUDIENCE BEHAVIOUR
  6. 6. Non-PC traffic in South-East Asia zooms ahead, in excess of 20%
  7. 7. Social Networking Captures Large Share of PC Screen Time in SEA
  8. 8. Males in the Region Spend More Time Online than Women
  9. 9. Globally, Women are More Likely to Visit Family, Home, and Retail Sites; Men Gravitate Towards Sports, Auto, and Technology
  10. 10. Device usage varies significantly by time of day PC’s take up work hours, while tablets rule evenings
  11. 11. Facebook Mobile Users Indonesia the ages of 17 and 55 inclusive 11,000,000 - 12,200,000 people
  12. 12. SOCIAL Media User
  13. 13. Social Media User in the World
  14. 14. Social Media User in the World
  15. 15. Social Media User in the World
  16. 16. Social Media User Info
  17. 17. Social Networking Category Captures the Largest Percentage of Consumers’ Time in Southeast Asia
  18. 18. Social Media User in Asia Despite this recalibration, the total number of social media users across the top network in each of our 24 Social, Digital and Mobile in Asia nations has increased to 874 million, reflecting 18% growth
  19. 19. Social Media Penetration the drop in penetration across mature markets has been balanced by ongoing growth in markets like India and Indonesia, both of which continue to see social media usage expand at impressive rates
  20. 20. Top Social Networks by Country
  21. 21. Social Media User in Asia Facebook Twitter
  22. 22. Social Media User in Asia G+ Youtube
  23. 23. Social Media in Asia Mixx Yahoo! Buzz Renren MySpace Hi5 Delicious Google+ Market Share Perc (2010 to 2013) Digg NowPublic Pinterest Twitter Facebook 0,00% 10,00% 20,00% 30,00% 40,00% 50,00% 60,00% 70,00% 80,00% 90,00% Source: http://gs.statcounter.com
  24. 24. Top Social Media in Indonesia Other Mixx Yahoo! Buzz Vimeo MySpace Google+ LinkedIn FriendFeed NowPublic Delicious Tumblr reddit Digg Pinterest StumbleUpon YouTube Twitter Facebook 0,00% 10,00% 20,00% 30,00% 40,00% 50,00% 60,00% 70,00% 80,00% 90,00% Market Share(2010 to 2013) Source: http://gs.statcounter.com
  25. 25. Top Social Media in 2014
  26. 26. The Summary     Social, Video and Mobile will continue exceptional growth Social media user keep growing especially in Asia Google+ Will Dominate in 2014 Source : 1. Comscore 2. Digital Buzz 3. Social Bakers 4. etc

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