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Social Searching in Everyday Life

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  • 1. Social Monitoring in Everyday Life Ericka Menchen-Trevino Media, Technology, and Society
  • 2. Ericka Menchen-Trevino Social Monitoring in Everyday Life
  • 3. Ericka Menchen-Trevino Social Monitoring in Everyday Life  Easer than ever to contribute online – consequences (positive & negative)
  • 4. Ericka Menchen-Trevino Social Monitoring in Everyday Life  Easer than ever to contribute online – consequences (positive & negative)  Why Social Bookmarking? – online privacy is not just about SNS – routine publishing
  • 5. Ericka Menchen-Trevino Social Monitoring in Everyday Life  Easer than ever to contribute online – consequences (positive & negative)  Why Social Bookmarking? – online privacy is not just about SNS – routine publishing  What is Social Bookmarking? – del.icio.us
  • 6. Ericka Menchen-Trevino Social Monitoring in Everyday Life User URL Tag
  • 7. Ericka Menchen-Trevino Social Monitoring in Everyday Life The five main clusters of interest based on the Concept–Instance network cote, provence, villa, azur, mas, travel holiday, france, heritage vacation, tourism, business venture capital, enterprise, up, start, venture, newspaper, capital, Segev, pitango, vc procrastination, info, advice, gtd, free time life, notes, planning, daily, reading, forums sex hot, to, street, pictures, on, photos, free, celeb, adult, lesbian web design design, designer, webdesign, premium, logo, logos, dreamweaver, templates, best, good Mika, P. (2007). Ontologies are us: A unified model of social networks and semantics. Web Semantics: Science, Services and Agents on the World Wide Web, 5(1), 5-15.
  • 8. Ericka Menchen-Trevino Social Monitoring in Everyday Life  What is privacy? – “right to be left alone” – open to reinterpretation during technological change – “an essential right”  Surveillance (e.g. Lyon)  Reputation (e.g. Solove)  Data Protection
  • 9. Ericka Menchen-Trevino Social Monitoring in Everyday Life  Social Monitoring – checking a social-networking site – reading a person’s content stream  blog, photos, bookmarks – using a search engine to find out what content is available related to a particular person  Networked Publics
  • 10. Ericka Menchen-Trevino Social Monitoring in Everyday Life  RQ 1: What are users’ perceptions of social monitoring's relevance to social bookmarking?  RQ 2: How are these perceptions enacted and incorporated into social bookmarking practices?
  • 11. Ericka Menchen-Trevino Social Monitoring in Everyday Life
  • 12. Ericka Menchen-Trevino Social Monitoring in Everyday Life  Methods
  • 13. Ericka Menchen-Trevino Social Monitoring in Everyday Life  Methods  One site, del.icio.us – triangulation – comparable experiences
  • 14. Ericka Menchen-Trevino Social Monitoring in Everyday Life  Methods  One site, del.icio.us – triangulation – comparable experiences  In-depth interviews 16 del.icio.us users – International – different levels of experience with the site – 10 bloggers
  • 15. Ericka Menchen-Trevino Social Monitoring in Everyday Life  Methods  One site, del.icio.us – triangulation – comparable experiences  In-depth interviews 16 del.icio.us users – International – different levels of experience with the site – 10 bloggers  Content analysis of 289 user accounts – random sample of active users
  • 16. Ericka Menchen-Trevino Social Monitoring in Everyday Life  Methods  One site, del.icio.us – triangulation – comparable experiences  In-depth interviews 16 del.icio.us users – International – different levels of experience with the site – 10 bloggers  Content analysis of 289 user accounts – random sample of active users  Spring 2006
  • 17. Ericka Menchen-Trevino Social Monitoring in Everyday Life  Privacy not part of social bookmarking rhetoric  Personal motivation for bookmarking  Monitoring others  Being monitored – content limitations  Linking from del.icio.us to blog/web site  Linking from blog to del.icio.us
  • 18. Ericka Menchen-Trevino Social Monitoring in Everyday Life  There are many ways to connect an account with one’s identity – Name  provide full name  provide first name  use one’s ‘handle’ – Interpersonal and Group Sharing  use a socially-constructed tag  send or mention your account to others – Web Sharing  provide a link to web site  provide a link from web site  incorporate the content into web site
  • 19. Ericka Menchen-Trevino Social Monitoring in Everyday Life  Responses to Social Monitoring – Limit the type of content posted publicly – Manage connection with identity – Cognitive management of social monitoring
  • 20. Ericka Menchen-Trevino Social Monitoring in Everyday Life  Conclusion – awareness by contributors of social monitoring is key – contribution-based web sites should take steps to increase user awareness of social monitoring  Future Research – longitudinal research: follow-up interviews & new content analysis – more work needs to be done to understand the areas between public and private and how people manage this networked public space
  • 21. Ericka Menchen-Trevino Social Monitoring in Everyday Life  Thank you!  emt@northwestern.edu  http://del.icio.us/erickaakcire/
  • 22. Ericka Menchen-Trevino Social Monitoring in Everyday Life  Best, S. J., Krueger, B. S., & Ladewig, J. (2006). The polls- trends: Privacy in the information age. Public opinion quarterly, 70(3), 375-401.  Solove, D. J. (2007). The future of reputation: gossip, rumor and privacy on the Internet. Yale University Press.  Lyon, D. (2001). Surveillance society. Open University Philadelphia, Pa.