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Visual Literacy Basics.Key
 

Visual Literacy Basics.Key

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Visual literacy basics for my masterclass in presentation skills.

Visual literacy basics for my masterclass in presentation skills.
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  • Visual artists -- photographers and painters and graphic designers, will tell you that a focus point should fall where the lines cross. Try it, and you'll be pleasantly surprised.
  • Here I explain what the audience will see next:
  • This is the picture I had
  • An obvious way to use the picture is like this -- blow it up a bit and try to centre it. <br /> But the person&apos;s face is looking out of the picture. And the rule of thirds isn&apos;t being applied
  • Instead I took the slide background and made it black. <br /> I blew up the pic as much as I could without it pixellating. <br /> I then placed the man on the left hand side, looking into the slide. <br /> The message: sometimes you don&apos;t need powerpoint or any visual aids. <br /> This man obviously didn&apos;t see the need for them.
  • Voila -- rule of thirds.
  • Just for comparison. <br /> Another way to use the shot is like the next slide
  • Not as dramatic, perhaps, but it depends on the rest of the slide presentation.
  • Rule of thirds, again.
  • Sometimes the subject cries out to be in the centre, rather than on a "third"
  • This is a landscape I have. <br /> The sun is not in the centre. <br /> Why did the photographer choose this composition? <br /> He wanted the horizon to bisect the photo, giving equal prominence to water and sky. <br /> And s/he liked the sun&apos;s reflection on the water coming towards him/her.
  • Bad composition. Not in thirds or centred.
  • Better: the horizon is now about a third of the way up from the bottom. the sun is in the middle.
  • The original picture for comparison
  • Try with the rule of thirds. Doesnt&apos; really work. The sun really should be dominating the centre of this picture.
  • The original, for comparison
  • Here, the sun is in the middle of the slide. <br /> The horizon bisects the slide. <br /> But the photo was badly composed to begin with. We will have to crop the photo
  • There&apos;s the rule of thirds for guidance
  • Here&apos;s the final photo. We&apos;ve cropped a bit off the bottom and the side, and the photo is now centred. A much more dramatci photo than the original.
  • Read this excellent book, and apply its lessons. <br /> You will be amazed at how quicky and how radically your designs change for the better.
  • This is the French word for "without". In this case, without serifs. <br /> (pronounced SAIR riff.)
  • And avoid Lucida Grand as well. <br /> I like Optima -- its the default font used by Scrivener for the Mac, an unbelievably good application for writers. www.literatureandlatte.com . No, I don&apos;t get any royalties from them.
  • These are the standard fonts that everybody sees. <br /> They give your presentation the impression of Sameness. <br /> Mac users should avoid Gill Sans for the same reason. <br /> I often watch a TED talk and there&apos;s a slide with one word on it. <br /> I know immediately it&apos;s a Mac and the speaker is using Keynote because the word is instantly recognisable as being in the Gill Sans font.
  • Says it all, doesn&apos;t it. <br /> Except the 0% Arial looks a bit like 0% anal, doesn&apos;t it?
  • How many fonts can you spot?
  • There&apos;s practically no information on this slide, and it&apos;s still really crowded
  • I&apos;ve moved the logo off the bottom and given everything else space to breathe. <br /> <br /> The words should be a LOT bigger for a presentation, but you get the idea.
  • Know the colour wheel. <br /> Blue and Yellow go well together. <br /> The best is Black on a kind of Post-It Note Yellow or on white. <br /> Avoid red for backgrounds or for type. <br /> Avoid orange and blue, or red and green -- they are opposites on the colour wheel. <br /> Use purple (move the blue reddinh towards purple) and yellow, or green and pink (move the red over towards pink and you can keep the green). <br /> You can&apos;t beat black and white for my money, though.
  • This is because TVs in particular struggle with very very high contrasting colours like white white and black black. I&apos;ve used the lightest of greys here for the background and the darkest of greys for the text and there&apos;s no discernible difference. <br /> The word "black" is actually in black here. <br /> <br /> Another advantage of using very dark grey for a background is that the pictures stand out more, especially if they have white in them. <br /> See slide Three (3) where the person&apos;s shirt stands out from the background because the shirt is white and the background isn&apos;t.
  • This is the key to the content of a presentation. <br /> But it goes for the look / feel of a presentation as well. <br /> <br /> Everything should communicate the same message.
  • Fonts much bigger. <br /> Helvetica for the headline <br /> Garamond for the text.
  • Different background
  • Different background
  • Different background
  • Different background. <br /> Can we use the rope as a metaphor -- you are currently "tied" to your desktop?
  • Don&apos;t be obvious. This is the first slide. of COURSE it&apos;s the introduction!
  • Much better! <br /> Unexpected. Witty. Makes the audience want to give the speaker a chance.
  • By contrast, even this slide -- which looked so revolutionary a few slides ago -- looks tame.
  • On twitter <br /> @erichv <br /> Slideshare.net erich viedge or Pepper Press <br /> Linked In: Erich Viedge <br /> <br /> Notice how the photo "pops out" of the frame. <br /> Experiment with breaking the rules, now that you know some of them. <br /> And read Robin Williams&apos; Book -- it&apos;s excellent!

Visual Literacy Basics.Key Visual Literacy Basics.Key Presentation Transcript

  • What is a PowerPoint good for?
  • If it's not adding value, it's subtracting value.
  • Bold pictures
  • Pictures tell stories
  • Rules
  • 1. Don't pixellate
  • Leadership
  • It just looks cheap.
  • 2. Don't distort
  • It just looks silly.
  • 3. Rule of thirds
  • A true artist doesn't need the props
  • A true artist doesn't need the props
  • Or symmetrical
  • 1. Don't pixellate 2. Don't distort 3. Rule of thirds
  • Fonts
  • Serif, sans serif, slab serif, humanist, script, fancy
  • Serif
  • Times Book Antiqua Palatino Garamond Bookman Souvenir
  • Sans
  • Gill Sans Helvetica Abadi Condensed Futura
  • Rockwell American Typewriter HVD Comic serif Wellrock Slab
  • Optima Candara Lucida Grande
  • Lucida Handwriting, Bradley's hand, Saginaw Snell Roundhand
  • Ahnberg, African, Braggadocio, Fakerfriends, Das reicht gut.
  • Font families
  • Gill Sans Regular, Gill Sans Light, Gill Sans Bold, Gill Sans Italic, Gill Sans Light Italic, Gill Sans Bold Italic
  • Gill Sans MT Condensed, Gill Sans Ultra Bold Gill Sans Ultra Bold Condensed
  • Please avoid Arial, Calibri and Segoe
  • Contrast
  • Contrast Sans Serif and Serif fonts
  • Contrast Bold and regular (of the same font)
  • This doesn't look too bad because of the contrast
  • But this looks like a dog's breakfast
  • 1. Don't pixellate 2. Don't distort 3. Rule of thirds 4. Contrast
  • Sans for Headlines And use serif for text. And use serif for text. And use serif for text. And use serif for text. And use serif for text.
  • Give your slides boundaries • A slide with edges makes it easier to align elements on the slide Acme Widgets
  • Give your slides boundaries • A slide with edges makes it easier to align elements on the slide Acme Widgets
  • Leave space to breathe
  • Leave space to breathe Slides that don't have space to breathe start to look crowded Acme Widgets
  • Leave space to breathe Slides that don't have space to breathe start to look crowded Acme Widgets
  • Repetition
  • Use the same elements
  • Use the same fonts
  • Use the same sizes
  • Use the same style of photos
  • Use the same palette of colours
  • Use colour well
  • Use dark grey instead of black
  • Use off-white instead of white
  • Line elements up
  • Be unexpected!
  • What have we learned?
  • 1. Don't pixellate 2. Don't distort 3. Rule of thirds 4. Contrast 5. Repeat 6. Line things up
  • Be unexpected!
  • How can we improve the way this slide looks?
  • Desktop Virtualisation Introduction
  • Desktop Virtualisation Good use of colour Introduction
  • Desktop Virtualisation Good use of colour Introduction Default background
  • Desktop Good use of colour Introduction Segoe font Default background
  • Desktop Virtualisation Introduction
  • Desktop Virtualisation Introduction
  • Desktop Virtualisation Introduction
  • Desktop Virtualisation Introducti
  • Desktop Virtualisation Introduction
  • Desktop Virtualisation Introduction
  • Desktop Virtualisation Introduction
  • Desktop Virtualisation Introduction
  • Sunny with a chance of clouds IT in the next five
  • Desktop Virtualisation Introduction
  • 1. Don't pixellate 2. Don't distort 3. Rule of thirds 4. Contrast 5. Repeat 6. Line things up
  • Culture Change Presentation skills training Spokesperson training TV training (with cameras) Radio Readiness Crisis management Crisis communication plans +27 74-1-VIEDGE +27 74-1-843343 erich@pepper.co.za