Slideshare busood

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Slideshare busood

  1. 1. BUSOODget a bus in the hood
  2. 2. PROBLEMCommuters lackreal-timetransportation updates
  3. 3. A mobile App that shows notonly where the bus is but alsohow crowded it is!SOLUTION
  4. 4. The ONLY thing users need todo is Follow their preferable busand UpdateBUSOOD
  5. 5. Green: Uncrowded Red: CrowdedOrange: mid-crowdedREALTIME MAP
  6. 6. Value PropositionBetter and Realtransportationinsight
  7. 7. Market ResearchCITY GROWTHMILLIONS USERS/DAYATHENSLONDONTOKYO2,22,96,1-31%+19%+15%
  8. 8. CustomerValidation17/20 Smartphowners18/20 Heavy Commuters15/ 20 Would use busoodAGES:15-25
  9. 9. Go to market strategyContacting Brands(FrozenYogurt/ Cosmote)• Direct sales to getthe freecoupons/offers• Offer them back tousers withGAMIFICATION
  10. 10. Social Media• Facebook targeted mobile ads• In bus app promotion/demo• Blogs & media announcements• Leaflets at ticket booths• Twitter ambassadors postsGo to market strategy
  11. 11. Revenue StreamsFreemium AppLater stage: adsmonthly subscription to get more
  12. 12. Competition• iTransit• Moovit• BuddyTraffic• AthensTransport
  13. 13. Timeline(6 MONTHS)conceptFind developerFind designerApp designMarketingstrategy(6 MONTHS)validationLaunch appIgnite marketingGet feedbackContact brands(3 MONTHS)growthGet a mentorFund raisingHire a CEOapplication
  14. 14. • start lean• proof of concept: Greece• move to London/ Tokyo• get big, go globalVision
  15. 15. Eri Christogianni(business head)Eui Katsoulieri(product head)Lia Papoui(marketing)Giannis Mpavelis(operation)we ‘ll make it happenTo be found(developer)To be found(designer)
  16. 16. Thank you!busood@busoodapp

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