why is health care so boring

WHY IS HEALTH CARE SO BORING?

BECAUSE THEY’RE SO BORING [HEALTH CARE-INDUSTRIAL COMPLEX]

SO HEALTH CARE [COLD] ENDS UP LOOKING LIKE THIS

INSTEAD OF THIS

OR THIS

THIS IS ABOUT CHANGING THAT.

HEALTH CARE MAXIM #1: HEALTH CARE CAN STOP SCARING PEOPLE

“colonoscopy” THIS IS SCARY. I DON’T WANT THIS WORD GIVES TO DO THIS. ME NIGHTMARES.

INSTEAD, WE CAN TALK ABOUT: “colonoscopy” POWERFUL WAYS GAINING INSIGHT TAKING CHARGE. TO DELIVER AND PEACE OF MIND. SELF KNOWLEDGE. INSTANT RELIEF. QUALITY OF LIFE.

HEALTH CARE MAXIM #2: HEALTH CARE CAN STOP TALKING DOWN PEOPLE

INSTEAD OF THAT: “ WE ARE NORMAL, FUN, INTERESTING PEOPLE LIKE YOU. HERE ARE PAINLESS WAYS THAT WE TAKE CARE OF OURSELVES THAT MAKE OUR ” LIVES BETTER

WHAT YOU CAN DO, TODAY. WATCH TV VISIT COOL SITES ON THE INTERNET CONDUCT A BRAND AUDIT REVIEW YOUR COLLATERAL

LIKE ADVERTISING, WE CAN USE SIMPLE IMAGES AND MESSAGES TO ACHIEVE FAR GREATER ENGAGEMENT

HEALTH CARE IS EXCITING BECAUSE YOU’RE EXCITING

WE ARE DEEPLY EXCITED TO START THIS VENTURE WITH YOU

Project Bio / Eric Hayward Editorial content and creative for consumer health care portals serving Target, Gap, Cisco, Coke employees, Watson Wyatt 2001 to 2003 Employee health communications toolkit, Aetna Healthcare 2005 Creative director for health care consumer segmentation project, Aetna 2005 Report on consumer health portals, National Business Group on Health 2006 Interactive creative director for Nokia project team, B.I. 2007 Strategy and accounts for International Decision Systems, MDA Consulting, Great Clips, Transition Networks, Family & Children’s Service, 2007 to present

GROSSMAN DESIGN ASSOCIATES - DESIGN W/ PURPOSE 952 922 4343 www.grossmandesign.com GROSSMAN DESIGN ASSOCIATES CENTRAL LABORATORY FOR CLINICAL TRIALS

GROSSMAN DESIGN DESIGN w/ PURPOSE.

http://aminolounge.blogspot.com	23
http://www.slideshare.net	11
http://quixoticagency.com	6

why is health care so boring

by Eric Hayward on Feb 26, 2009

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why is health care so boring — Presentation Transcript