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Quick response code

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Transcript

  • 1. Quick Response Code Eric Spector and Kevin McGehee
  • 2. History Matrix barcode: or two-dimensional code first designed by Toyota Fast readability and large storage capacity compared to standard UPC barcodes Consist of black modules arranged in a square pattern on a white background. The information encoded can be made up of four standardized kinds ("modes") of data through supported extensions of data
  • 3. QR Evolution Initially used to track parts in vehicle manufacturing Now used over a much wider range of applications:  Commercial tracking  Entertainment and ticketing  Product/loyalty marketing  Mobile couponing where a companys discounted and percent discount can be captured using a QR Code  Storing a companys  In-store product labeling
  • 4. How..? How does the consumer read the code?  QR codes are read through smart phone applications such as Kaywa, and can scan, search and register the code in less than one minute. How do you generate a code?  QR codes are easily generated through sites such as Kaywa.com or Google, who has recently released QR Generator of their own How can marketers use the code?  QR codes are currently and most commonly being used by being featured on print advertising, posters, invites, menus, retail bags, and television ads:  Product details  Contact information  Offer details  Event details  Coupon redemption  Twitter, Facebook, MySpace, LinkedIn Links  YouTube videos and advertisements/teasers
  • 5. Generation and Monetization QRstuff.com  Allows the user to both generate the QR code and customize clothing, accessories, and household goods featuring the code for promotional items unitaglive.com  Unique custom codes with an additional tracking and metric service PayPal  Membership services now support QR transactions for an additional fee to retailers
  • 6. Prevent Quirkiness, Get Creative 20.1 million  The number of U.S. mobile phone owners that used their devices to scan a QR code in the three month tracking period ending October 2011 QR Codes are seen to “have potential”  “The ability to access information won’t drive customers to a product’s site unless there’s a reason for them to do so”
  • 7. Prevent Quirkiness, Get Creative Enhancing the User Experience The Cleveland Museum of Art  Direct visitors to audio tours to provide more in- depth information.
  • 8. Prevent Quirkiness, Get Creative Streamline the Customer’s Visit Starbucks is using QR codes to streamline the way they interact with customers  Customers can now integrate their pre-loaded Starbucks card and their phone app  pay more quickly and manage accounts  learn about new and seasonal products  Design/customize drinks  Redeem and track rewards  Located store locations
  • 9. Prevent Quirkiness, Get Creative Personalized Gift Giving This past holiday season, retailer JCPenney allowed customers to add a personal touch to their gifts  "Santa Tag" with an accompanying QR code  By scanning the code, the giver could record a personalized voice message for the recipient and then attached the code to the package
  • 10. Non-Traditional Style
  • 11. Potential Threat Near Field Communication  A set of standards for smartphones to establish radio communication with each other  By touching chips/devices together or in close proximity the “chips” can communicate and provide:  Contactless transactions  Data exchange  Simplified setup of more complex communications, such as Wi-Fi With NFC marketers are able to measure and authenticate the viewing of ads Confirm actual consumer engagement Leverage mobile’s one-to-one communication Deliver personalized offers at the point of purchase Email, mapping, and browser history tracking
  • 12. QR Codes Add to AdvertisingMAKING CURRENT MEDIA MORE INTERACTIVEThrough providing additional outlets for advertisers toconnect, engage, and communicate with the consumer

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