What is Authentic Marketing? It\'s really a new label on an old concept ... BRANDING. How can you make your organization authentic? How does it all related to your brand?

1. Authentic Marketing Eric Gagliano MarketMatch SVP, Client Management [email_address] 937-832-7894 x106

3. What is authentic?

4. Authenticity = Emotional Connection

5. 4 Strands that draw emotional connection 1 – A sense of place - Authenticity comes from a place we can connect with. Fast Company, Who Do You Love?, December 2007 What about your website?

7. Lifestage Marketing

8. 4 Strands that draw emotional connection 3 – Serving a larger purpose - If a brand can convincingly argue that its profit-making is only a by-product of a larger purpose, authenticity sets in. Fast Company, Who Do You Love?, December 2007

9. Prove it

11. Brand Strategy To be yourself, you must first know who you are.

13. Member + Staff + Management = Brand Strength Alignment AUTHENTICITY

20. So … how do you be authentic? “ Honesty sells because you can usually pull it off.”

22. Sell the experience

24. In the end … it’s all image!

25. Image “ I might have to make a visit to Uncle Dave,” which is what people in Ouray say when they need to take a loan from the local bank, Citizen’s State, whose chairman is named David Wood. Twilight of a Mountain God, January, 2009 Runner’s World Magazine

27. Be Like A Running Store Image

30. What if you’re NOT authentic In today’s market, authenticity is self-policing And faster than ever!

33. Eric Gagliano MarketMatch SVP, Client Management [email_address] 937-832-7894 x106 Thank You!