Presenters Josh Rivera - Swift Digital Marketing Partners Eric Bengsten - Swift Digital Marketing Partners Jonathan Georger - Backbone Media Dave Amirault- Aspen/Snowmass Resort Dina Bloom - Sprinklr (video conferenced from NYC) Guest Blogger*Andrew Isreal - Aspen Spin live tweeting highlights on #aypalive
How this works INTERACTIVE....Theatre is quieter, Showroom is for multitaskers USE: #AYPA DM: @AspenYPA RT anyone else’s question Text: 40404 RT (username) - retweet 40404 D AspenYPA - direct message
Current Social Media Anomalies (things that make you go hmmm...)*Democracy in Action: overthrow of authoritarian rulers around the world* Bieber Fever 7.3 Million followers -youtube Phenom.* Ken & Barbie have a virtual soap opera/relationship/drama* Convergence of online, print, mobile and Television
Our New Smartphone Overlords• Wireless 3G service proliferation. Pending 4G network rollouts.• Stability in platforms – iOS, Android.• Consumer adoption.• Data plans becoming increasingly affordable.• Amazing amount of applications.
Fragmentation of the Web• Up until a few years ago, the way we consumed information on the internet was on a desktop or laptop computer. We all know that mobile use is skyrocketing, but in 2011… • Consumer electronics companies are finally creating worthy competitors to the iPad. This will be the year of the tablet. Did I mention a healthy portion of them are equipped with GSM / CDMA radios?• We need to rethink the way we develop websites. • Rather than have “optimized” versions of sites we should be developing flexible information platforms that deliver content down to each device’s unique capabilities. • It won’t be this fragmented for long, especially as mobile OS platforms mature and hardware capabilities increase.
2011 – The Year We “Un-Like”• Facebook users “Like” too many brands. • News feeds are cluttered with posts from brands. • Appearing in “Top News” is becoming increasingly difficult due to FB EdgeRank changes.• 2011 – Consumer Content Curation • Consumers are creating record amounts of content thanks to smartphones, apps and mobile internet access. • As marketers, we’ve got to be smarter about listening, repurposing, recognizing and rewarding this type of behavior.
Location Based Marketing• We all know that 2010 was the year of location based services (LBS). In 2011, this is the year that we sharpen our pencil and create amazing location based marketing campaigns. • Don’t limit yourself to Foursquare, Facebook Places, etc. • Remember, content is being created and uploaded with GPS data attached to it. • Remember, it’s not JUST for the mobile web and apps! Modern browsers can relay location data via IP address, for destination brands / travel & tourism this means you can custom tailor promotions to viewers.
Phone 707 2SOMEMA www.sprinklr.com SOCIAL MEDIA firstname.lastname@example.org twitter.com/sprinklr facebook.com/sprinklr MANAGEMENT WITH SPRINKLR Wednesday, February 16, 2011
Sprinklr Helps Large Companies 1. Learn about and grow their social media audience 2. With diverse groups and consOtuents to publish to and engage with 3. Measure interest, virality and engagement at the account, channel, 4 Provide visibility into each team’s social media personnel, messaging and . 5. Improve producOvity by centralizing and streamlining operaOons02/16/11 13
Campaign ReporOng• View channel, campaign and message level reporOng for – Link clicks – Retweets, replies, comments, likes, shares, views, raOngs, raters & comments – Geo‐reporOng• Understand audience propensiOes by channel • Tag reporOng/ Tag clouds• ReporOng dashboards• Understand keywords that trigger Engagement and virality• Graphical reporOng with customizable graph views• Export to Excel• Drill down to person level• Archive campaigns02/16/11 14
Channel AnalyOcs • Best Ome of the day, day of the week/month charts to determine opOmal Ome to post messages by channel • View aggregate Ome graphs to understand – Link clicks – Retweets, replies, comments, likes, shares, views, raOngs, raters & comments – Geo‐reporOng • Audience growth • Correlate follower growth/ariOon to daily acOvity • IdenOfy popular messages across campaign iniOaOves02/16/11 15