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Transcript

  • 1. #AYPA @AspenYPAEmerging Trends in Social Media
  • 2. Presenters Josh Rivera - Swift Digital Marketing Partners Eric Bengsten - Swift Digital Marketing Partners Jonathan Georger - Backbone Media Dave Amirault- Aspen/Snowmass Resort Dina Bloom - Sprinklr (video conferenced from NYC) Guest Blogger*Andrew Isreal - Aspen Spin live tweeting highlights on #aypalive
  • 3. How this works INTERACTIVE....Theatre is quieter, Showroom is for multitaskers USE: #AYPA DM: @AspenYPA RT anyone else’s question Text: 40404 RT (username) - retweet 40404 D AspenYPA - direct message
  • 4. Current Social Media Anomalies (things that make you go hmmm...)*Democracy in Action: overthrow of authoritarian rulers around the world* Bieber Fever 7.3 Million followers -youtube Phenom.* Ken & Barbie have a virtual soap opera/relationship/drama* Convergence of online, print, mobile and Television
  • 5. QR Codes
  • 6. Our New Smartphone Overlords• Wireless 3G service proliferation. Pending 4G network rollouts.• Stability in platforms – iOS, Android.• Consumer adoption.• Data plans becoming increasingly affordable.• Amazing amount of applications.
  • 7. Fragmentation of the Web• Up until a few years ago, the way we consumed information on the internet was on a desktop or laptop computer. We all know that mobile use is skyrocketing, but in 2011… • Consumer electronics companies are finally creating worthy competitors to the iPad. This will be the year of the tablet. Did I mention a healthy portion of them are equipped with GSM / CDMA radios?• We need to rethink the way we develop websites. • Rather than have “optimized” versions of sites we should be developing flexible information platforms that deliver content down to each device’s unique capabilities. • It won’t be this fragmented for long, especially as mobile OS platforms mature and hardware capabilities increase.
  • 8. Customer Service As Marketing
  • 9. 2011 – The Year We “Un-Like”• Facebook users “Like” too many brands. • News feeds are cluttered with posts from brands. • Appearing in “Top News” is becoming increasingly difficult due to FB EdgeRank changes.• 2011 – Consumer Content Curation • Consumers are creating record amounts of content thanks to smartphones, apps and mobile internet access. • As marketers, we’ve got to be smarter about listening, repurposing, recognizing and rewarding this type of behavior.
  • 10. Location Based Marketing• We all know that 2010 was the year of location based services (LBS). In 2011, this is the year that we sharpen our pencil and create amazing location based marketing campaigns. • Don’t limit yourself to Foursquare, Facebook Places, etc. • Remember, content is being created and uploaded with GPS data attached to it. • Remember, it’s not JUST for the mobile web and apps! Modern browsers can relay location data via IP address, for destination brands / travel & tourism this means you can custom tailor promotions to viewers.
  • 11. Phone 707 2SOMEMA www.sprinklr.com SOCIAL
MEDIA
 info@sprinklr.com twitter.com/sprinklr facebook.com/sprinklr MANAGEMENT
WITH
 SPRINKLR Wednesday,
February
16,
2011
  • 12. Some of ourClients 12
  • 13. Sprinklr
Helps
Large
Companies 1.
Learn
about
and
grow
their
social
media
audience 2.
With
diverse
groups
and
consOtuents
to
publish
to
and
engage
with
 3.
Measure
interest,
virality
and
engagement
at
the
account,
channel,
 4 Provide
visibility
into
each
team’s
social
media
personnel,
messaging
and
 .


 5.
Improve
producOvity
by
centralizing
and
streamlining
operaOons02/16/11 13
  • 14. Campaign
ReporOng• View
channel,
campaign
and
message
level
 reporOng
for – Link
clicks – Retweets,
replies,
comments,
likes,
shares,
views,
 raOngs,
raters
&
comments – Geo‐reporOng• Understand
audience
propensiOes
by
channel
• Tag
reporOng/
Tag
clouds• ReporOng
dashboards• Understand
keywords
that
trigger
Engagement
 and
virality• Graphical
reporOng
with
customizable
graph
 views• Export
to
Excel• Drill
down
to
person
level• Archive
campaigns02/16/11 14
  • 15. Channel
AnalyOcs • Best
Ome
of
the
day,
day
of
the
week/month
charts
to
determine
opOmal
Ome
to
post
 messages
by
channel • View
aggregate
Ome
graphs
to
understand – Link
clicks – Retweets,
replies,
comments,
likes,
shares,
views,
raOngs,
raters
&
comments – Geo‐reporOng • Audience
growth • Correlate
follower
growth/ariOon
to
daily
acOvity • IdenOfy
popular
messages
across
campaign
iniOaOves02/16/11 15
  • 16. Content Monitoring
  • 17. Social Touchpoints
  • 18. Social Touchpoints
  • 19. Social Touchpoints
  • 20. Social Touchpoints
  • 21. Social Touchpoints
  • 22. Media Consumption
  • 23. Social Activation
  • 24. Segmentation
  • 25. Don’t
even
think
about
starting
a
social
media
campaign… unless
you
have
a
strategy (would
you
with
any
other
marketing?)
  • 26. Integration Combine
traditional
marketing
 + With

social
media
marketing + With
mobile
marketing
  • 27. Customization