IdaVation 2012 Official Event Program

May 10, 2012 | Boise, Idaho THINK DIFFERENT, ACT NOW! ACTIONABLE IDEAS FOR GROWTH DAYMOND JOHN KEYNOTE SPEAKER STAR OF ABC TV’s SHARK TANK Event by OFFICIAL EVENT PROGRAM

Venture Capital “Law Firm of the Year” — U.S. News – Best Lawyers, 2011–2012 Document Funding Founder Tip Planning Protect Creator Options of the Week Your Business Your Assets From incorporation to exit, Perkins Coie is committed to helping our clients build great companies. With a reputable practice that spans the United States, China and Taiwan, attorneys in our Emerging Companies Group represent clients in a variety of fast-moving industry sectors, including among others life sciences, Internet, software, digital media, retail, telecommunications and cleantech. We have handled thousands of venture financings over the years and have significant experience dealing with a variety of private debt and equity financing transactions for both emerging company and venture capital clients. Perkins Coie’s Emerging Companies Group represents venture capital funds and high-growth, venture-backed companies in a number of regions and industries. Our work goes beyond just financing transactional work. We are well-versed in all VC-related matters, so our clients regularly look to us for strategic, mission-critical guidance related to corporate governance for newly formed startups, IP protection and enforcement for cutting-edge technologies, strategic partnering transactions, crisis management, and government relations and policy, to name a few. With one of the nation’s largest and most active technology-oriented business practices, we have unmatched experience in handling complex corporate finance, intellectual property, technology transfer and other business issues. We welcome the opportunity to speak with you about your business and legal needs and invite you to contact us at startupPerColator@perkinscoie.com to discuss how the Perkins Coie Emerging Companies group can help you build a great company. startupPerColator Founder Tips Melanie G. Rubocki Perkins Coie LLPFor more information, visit www.startupPerColator.com

LAWYERS FOR SUCCESSFUL VENTURES The Stoel Rives Technology Ventures Group is a team of attorneys dedicated to advising promising new ventures, start-ups and emerging companies. Our goal is to assist the best new technology companies with our combination of legal, business, entrepreneurial and ﬁnancial experience. For more information, contact: Paul Boyd Kris Ormseth (208) 387-4247 (208) 387-4267 pmboyd@stoel.com kjormseth@stoel.com www.stoel.com/technologyventures (208) 389-9000Alaska California Idaho Minnesota Oregon Utah Washington

the landscape of the LAW Offering Solutions to the Challenges Bank of the Cascades is proud to support IdaVation 2012. Our of Doing Business community service addresses vital hawleytroxell.com needs and issues, focusing on 208.344.6000 community development, education, arts, environment, youth, seniors and human services. 877-385-9933 www.botc.com Thank you for attending!The very best professionals.Technically speaking.At Adecco, our recruiters combine our specializedtraining with their own real-world experience tofind you outstanding temporary, temp-to-hire ordirect-hire professionals. 2012Adecco Engineering & Technical12301 W. Explorer, Boise, IDContact us at 208-376-7500 Join Kickstand! Memberships start as low as $69 per year! www.kickstand.org Engineering & Technical CONNECT. LEARN. GROW. adeccousa.com

THINK DIFFERENT, ACT NOW!ACTIONABLE IDEAS FOR GROWTH! “THINK DIFFERENT, ACT NOW!” is the theme for this year’s IdaVation. Why? Entrepreneurs trying to grow their businesses in the face of these unprecedented economic times need new thinking and new ways of doing things. Our keynote speaker, Daymond John, answers that need by bringing world-class, innovative ideas to the main stage. And our breakout sessions feature successful entrepreneurs as well as seasoned business pros offering breakthrough approaches and revolutionary concepts that will inform and inspire you. Recognized as Idaho’s premier annual education and networking summit for innovators and entrepreneurs, IdaVation 2012 builds on its history of bringing business luminaries, seasoned entrepreneurs and industry experts together to share their insights to elevate our business community. Let’s get growing! Kickstand would like to thank the partners who helped with IdaVation 2012: • Boise Chamber of Commerce / b|launched • Red Sky Public Relations • The Imagery Lab • Valitics • WaterCooler

MAY 10, 2012 BOISE, IDAHO OFFICIAL EVENT PROGRAMSCHEDULE 8:00 - 9:00 am Registration 9:00 - 10:45 am Morning Keynote• Master of Ceremonies: Jason Prince, Stoel Rives, LLP• Morning Welcome: Ben Quintana, Kickstand President and Boise City Council Member• Presenting Sponsor Welcome: Melanie Rubocki, Perkins Coie• orning Keynote Speaker: Daymond John, Star of ABC TV’s Shark Tank MDaymond John is one of the “Sharks” from ABC TV’s Shark Tank that offers entrepreneurs millionsof dollars to make their dreams come true. Daymond has received numerous business awards,including: Brandweek Marketer of the Year, the Advertising Age Marketing 1000 Award forOutstanding Ad Campaign, and Ernst & Young’s New York Entrepreneur of the Year Award. 10:45 - 11:00 am Break #1 11:00 - 12:00 pm Morning Breakout Sessions1. Improving Sales • Jim Stephens, Authorized Trainer, Sandler Training®2. Planning for Growth • Sheila Spangler (Moderator), Manager, Women’s Business Center • Noah Bryan, Founder and CEO, Core Concepts Outdoor, Inc. • Mike Francis, Founder, Payette Brewing Company • Ron Baker, Founder and Co-Owner, Rizen Creative3. Effective Websites • Jeff Schaus (Moderator), WW Manager - Solution Sales Development, Hewlett-Packard • Paul Carew, President, Carew Co. • J. Glerum, President, Valitics, Inc. • Wyatt Werner, Web Solutions Coordinator, kanso4. Business Development Model • Rick Ritter, CEO and President, Idaho TechConnect

12:00 pm Lunch Served 12:15 - 1:15 pm Lunch Presentation• ancy Napier, Ph.D., Executive Director, Centre for Creativity and Innovation & Professor of N International Business, Boise State UniversityUnderdog Rules: Rising to the Top from Unexpected Places. Nancy Napier will reveal secrets ofseveral high performing and creative Idaho-based organizations.. 1:15 - 1:30 pm Break #2 1:30 - 2:30 pm Midday Breakout Sessions5. Social Business Building • Kelly Madison (Moderator), Independent Benefits Broker and Advisor, Myriad Health • Shannon Morgan, Partner & Chief Imagination Officer, Firefly Collective • Alisa Bondurant, Business Solutions Specialist, Idaho Department of Labor • Gregory Bayne, Filmmaker6. Partnering - The Good, The Bad, and The Ugly • Kurt Williams (Moderator), Financial Advisor, Merrill Lynch • Tom Harrison, The Harrison Group, LLC • Kate Wallace, VP of Client Development, ClickBank • Stephen Hardesty, Partner, Perkins Coie7. New Products / Markets: Don’t Rely on Innovation Genius—Build an Innovation Team • Ryan Gray (Moderator), Managing Partner, SGW Designworks • Steve Hatten, Executive Director, TechHelp • Jay George, Ph.D., Manufacturing Specialist, TechHelp8. Making the Best Use of Business Mentors • David Spann (Moderator), Executive Coach, Vistage International • Mandy McCord Collins, President and Founder, Just Like Home • Faisal Shah, Founder, MarkMonitor, Inc. • Ryan Woodings, Founder and Chief Geek, MetaGeek, LLC

MAY 10, 2012 BOISE, IDAHO OFFICIAL EVENT PROGRAM 2:30 - 3:30 pm Afternoon Breakout Sessions9. Hiring Great People • Miguel Lantz (Moderator), Founder and CEO, Tierra Systems • Jeff Russell, CEO, EasyOffice • Steve Guadagno, Area Director, Adecco Engineering and Technical • Jana Straubhar, Human Resources Director, Transform Solar10. Unique Core Differentiators: Your Business Needs to be Great! • Jonathon Fishman (Moderator), Director of Channel Sales, Affinity Amp • Russ Stoddard, CEO, Social Good Network • Jamie Cooper, CEO, Drake Cooper11. Seminar/Webinar Marketing...and Other Educational Awareness Tactics • Don Bush, Director of Marketing, Kount, Inc.12. Innovating in the Health Care Space • Eric Shaver Ph.D. (Moderator), Senior Consultant, Benchmark Research & Safety, Inc. • Tony Tomazic, Chief Transformation Officer, St. Luke’s Health System • Alistair Rock, Senior Consultant, Headwaters SC, LP • Earl Sullivan, CEO, ES2 Consulting and Executive Chairman, The CORE 3:30 - 5:00 pm Reception

SPEAKERSIdaVation 2012 Chair, Eric F. Shaver, Ph.D., Senior Consultant, Benchmark Research & Safety, Inc.Eric is a senior consultant with Benchmark Research & Safety, Inc., where he specializes in human factors & ergonomics, safety, usability, userresearch, and training. His professional interests also include health care innovation, applied decision making, leadership development, teamperformance, and organizational behavior. His work has emphasized achieving an optimal fit between people, technology, and work systems to facilitate safety, performance, andsatisfaction. A specific focus has centered on bridging the research-practice gap by synthesizing and disseminating the latest scientificfindings about human capabilities and limitations to the design, development, and deployment of technology. Eric holds a Ph.D. in Ergonomics Psychology from North Carolina State University and a M.S. in Human Factors Psychology and a B.S. inPsychology from the University of Idaho. He is a full member of the Human Factors and Ergonomics Society, a board member of Kickstand,and the chair for IdaVation 2012.Master of Ceremonies, Jason Prince, Attorney, Stoel Rives, LLPJason is an attorney in Stoel Rives’ Boise office, where his practice emphasizes litigation, alternative dispute resolution, and transactionalcounseling involving the domestic and international sale of goods and services. He represents businesses of various sizes in complex contractdisputes and class actions in state and federal courts, as well as in negotiations, mediations and arbitrations. Additionally, Jason advisesexporting businesses on an array of international commercial agreements involving buyers, distributors and sales representatives in Canada,Asia, Latin America, and Europe. He currently serves as Chair of the Idaho District Export Council and as a member of the Kickstand Boardof Directors. Jason was born and raised in Boise, graduated from Borah High School, and went on to earn a B.A. from Davidson College, anM.Phil. from the University of Cambridge, and a J.D. from the University of Notre Dame Law School. Prior to law school, he lived in Tokyo,Japan, working as Deputy Press Secretary for a Member of the Japanese House of Representatives..Morning Welcome, Ben Quintana, Kickstand President and Boise City Council MemberBen Quintana is a business and economic development advocate, dedicated volunteer and civic leader in Boise. His expertise andstrengths include leadership development, initiating strategic partnerships and forging new opportunities for economic growth. Electedto a two-year term in November of 2011, Ben serves the citizens of the City of Boise as a member of the Boise City Council. During theday, Ben works as the Program Manager for Leadership Development at St. Luke’s Health System – Idaho’s largest health care provider andlargest private employer – where he leads the development and execution of the organization’s leadership development strategy.Ben has served on the Kickstand Board of Directors for four years and is the current President and Chairman of the Board.Presenting Sponsor Welcome, Melanie Rubocki, Partner - Firmwide Vice Chair of Emerging Companies Practice, Perkins CoieMelanie Rubocki is the Firmwide Vice Chair of the Emerging Companies Subpractice Group and Head of the Business Group for the BoiseOffice. With a foundation in finance and entrepreneurial studies from the Wharton School of Business, Ms. Rubocki brings a businesssensibility and reasonableness to her client relations and any negotiated transaction. Her approach to the client relationship is proactive,rather than reactionary - she endeavors to help clients avoid legal pitfalls and traps for the unwary.Ms. Rubocki represents clients in many industries including: automotive aftermarket, cleantech, ecommerce, energy, interactiveentertainment, manufacturing, mining, retail and consumer products and software and other web-based businesses. She represents businessclients through their entire life cycle, from startup formation to exit, and regularly advises clients in relation to emerging growth companyissues, entity and fund formation, and licensing and technology transfer transactions. Ms. Rubocki has led clients in all forms and stages ofequity and debt financings and has an active M&A practice, advising both buy and sell side clients on complex mergers, acquisitions andother strategic business joint venture and arrangements.Ms. Rubocki received her juris doctorate from The Notre Dame Law School. She is very active in the community and serves on a number ofnon-profit boards.

MAY 10, 2012 BOISE, IDAHO OFFICIAL EVENT PROGRAM Morning Keynote Speaker, Daymond John, Star of ABC TV’s Shark Tank A young entrepreneur, an industry pioneer, a highly regarded marketing expert, and a man who has surpassed new heights of commercial and financial success are just a few ways people have described Daymond John. Over the last 20 years, Daymond has evolved from one of the most successful fashion icons of his generation to one of the most sought after branding experts, business, and motivational speakers in the country. Daymond’s creative vision and strong knowledge of the marketplace helped him create one of the most iconic fashion brands in recent years. FUBU, standing for “For Us By Us”, represented a lifestyle that was neglected by other clothing companies. Realizing this need in the marketplace, Daymond created the untapped urban apparel space and laid the groundwork for other companies to compete in this newly established market. The brand hit a tipping point when Daymond convinced Hollis native and Hip-Hop superstar, LL Cool J, to wear FUBU for a promotional campaign. This was the catalyst behind the entire Hip-Hop community supporting the new brand and instantly giving it credibility. FUBU gained even more nationwide exposure when Daymond and his partners traveled to the industry trade show Magic in Las Vegas. Despite not being able to afford a booth at the event, the FUBU team showed buyers the distinctively cut, vibrantly colored sportswear in their hotel room. The company came back to Queens with over $300,000 worth of orders. FUBU soon had a contract with the New York City-based department store chain Macy’s, and it began expanding its line to include jeans and outerwear. A distribution deal with Korean electronics manufacturer Samsung allowed their designs to be manufactured and delivered on a massive scale. With the brand transcending into the mainstream markets, FUBU recorded annual sales of $350 million, placing it in the same stratosphere as designer sportswear labels such as Donna Karan New York and Tommy Hilfiger. In 2009, John joined the cast of the ABC entrepreneurial business show, Shark Tank, produced by acclaimed TV producer Mark Burnett. As one of the “Sharks”, Daymond and four other prominent executives listen to business pitches from everyday people hoping to launch their company or product to new heights. Investing his own money in every project, Daymond becomes partners with the entrepreneurs helping turn their dreams into a reality. Millions of viewers tune into the show as Daymond demonstrates his marketing prowess and entrepreneurial insights. Daymond entered the literary world with his first book Display of Power: How FUBU Changed A World Of Fashion, Branding And Lifestyle which tells the story of his awe inspiring journey and provides a roadmap for those who aspire to succeed in business and in life. Daymond followed up his with his second book, The Brand Within: How We Brand Ourselves, From Birth To The Boardroom, which examines the loyal relationships companies seek to establish with the public by attaching celebrities to their brands and the instantaneous impulses consumers exhibit when purchasing a product. In recognition of his contributions to fashion and the face of American business, Daymond has been celebrated with some of the most prestigious awards including: Brandweek Marketer of the Year, the Advertising Age Marketing 1000 Award for Outstanding Ad Campaign, Crain’s Business of New York Forty Under Forty Award, and Ernst & Young’s New York Entrepreneur of the Year Award..Breakout Sessions Ron Baker, Founder and Co-Owner, risen creative Ron is the founder and co-owner of rizen creative. After more than 16 years in the design and advertising business, Ron founded rizen creative in 2002 with hopes of creating a different kind of creative firm, the kind that puts people first – and the work a very close second. Ron cut his teeth working for the K2 Ski Corporation while attending art school, and eventually, on to the agency world. The philosophies and structure of rizen creative are heavily influenced by his past experiences – both positive and negative – from a variety of creative roles at traditional and interactive agencies. Gregory Bayne, Filmmaker Gregory Bayne, a filmmaker who has used social media to raise money and promote his films will share his experience with Kickstarter, Twitter and other forms of social media. He lives and works in Nampa, Idaho, and his work as a producer, director, cinematographer, and editor has appeared in several short, feature length and documentary films including TRUDELL, which premiered at the 2005 Sundance Film Festival, the ESPN produced and Michael Hoffman directed OUT OF THE BLUE: A STORY ABOUT LIFE AND FOOTBALL AT BOISE STATE, about the 2007 Boise State Fiesta Bowl Champions, and PURPLE STATE OF MIND, a 2008 audience award winner at the Tallahassee Film Festival.

His work has shown theatrically, at film festivals worldwide (including the Sundance, Seattle, Munich and SXSW, and dead CENTER FilmFestivals), and broadcast nationally on PBS, ESPN and the Sundance Channel. He has been a guest speaker at Columbia University, theLos Angeles Film Festival and the London Film School, and written articles for Filmmaker Magazine and the film/technology websiteWorkbookProject.com. He has been featured in FilmThreat, Filmmaker, MicroCinema and WIRED Magazines. Bayne’s debut featuredocumentary, JENS PULVER | DRIVEN, an intimate feature documentary about legendary mixed martial arts champion, Jens Pulver, whichhas been hailed as “Beautiful,” “Emotional,” and “Raw and Powerful,” is currently in release by Gravitas Ventures/Warner Brothers VIDEO ONDEMAND on services including Netflix, iTunes, Hulu, AmazonVOD and many other VOD providers. Currently, Bayne is in production on hissecond feature documentary, BLOODSWORTH: AN INNOCENT MAN, about Kirk Noble Bloodsworth, the first death row inmate exoneratedby DNA evidence in the United States.Alisa Bondurant, Business Solutions Specialist, Idaho Department of LaborAlisa is a Business Solutions Specialist with the Idaho Department of Labor, working closely with local tech companies and startups with theirtalent and training needs. She is also one of the earliest users of LinkedIn. Four years ago she developed and started facilitating a two-hourworkshop at the Idaho Department of Labor on how to create, build and cultivate relationships on Linkedin to uncover career opportunities.She has also provided trainings to organizations in the private and public sector, including nonprofits, universities and government agencies,on how to use the tool for business outreach, networking and relationship building.She is an active user of Linkedin and other social media tools to engage her clients, friends, colleagues and community. As a personaladvocate of volunteering and giving back, she uses her Twitter Page, @Giveback2day, to provide opportunities to her followers to give backevery day and make a difference in someone’s life. For these efforts and her efforts at the Idaho Department of Labor, she was honored asone of Idaho Business Review’s 2010 Idaho Women of the Year.Noah Bryan, Founder / CEO, Core Concepts Outdoor, Inc. Founded in 2007 to bridge the gap between pure performance and casual lifestyle apparel in the outdoor industry, Core Concepts uses fabricinnovation and design adaptation to create its collection multi sport, multi function apparel that is unlike anything on the market today. CoreConcepts is sold across the United States in the finest specialty outdoor, ski and boutique retail locations. Prior to founding Core Concepts,Noah worked as a consultant and project manager in the Retail Solutions division of Epicor Software streamlining business operations forsome of the biggest names in the specialty apparel and footwear industry. Noah has a B.S. in Marketing from the University of Idaho and isa full time father, amateur fly fisherman and can often be found boating the class IV whitewater Idaho is famous for as well as exploring thebackcountry on his snowboard and mountain bike.Don Bush, Director of Marketing, KountDon Bush works for Kount, Inc., a division of Keynetics here is Boise, as the Director of Marketing. Don attended Brigham Young Universitystudying Business Administration and Marketing.Prior to joining Kount, Don was the Director of Marketing at CradlePoint, a leading manufacturer of wireless routing solutions in the mobilebroadband industry. Don has worked in several management roles within the technology segment for over 20 years with both hardware/software manufacturers and as a partner in two top technology marketing agencies. He has lead products launches and marketing programsfor dozens of companies around the world such as Citi, HP, IBM, Kodak, Motorola and Weyerhaeuser and co-authored the seminar series,“Common Launch Disasters and How to Avoid Them.”Paul Carew, President, Carew Co.Designing for “print + web” comes naturally, as Paul has held positions in many segments of the creative industry. Paul was previously creativedirector at Oliver Russell, a brand marketing agency. Paul helped the agency enter the interactive design scene in the mid-90’s, when hediscovered his infatuation with all things digital. During his decade-long tenure, Paul performed strategic planning, creative direction, design,and oversaw interactive work as a part of cross-media campaigns.For over 17 years, Paul’s creative work has included brand identity, website design, packaging, advertising, email and direct marketing. Clientshave included A&W Root Beer, Volvo, Albertsons, HealthRider, Charles Schwab, Idaho Shakespeare Festival, Cinder Wines, The Modern Hotel,Hawley Troxell, and J.R. Simplot Company. In addition to corporate clients, Paul has helped many non-profit organizations such as: BalletIdaho, The Cabin, United Way of Treasure Valley, The Children’s Home Society of Idaho, and The First Tee of Idaho.Carew began his career in New York City, serving as art director for Messner Vetere Berger McNamee & Schmetterer. He is a graduate of TylerSchool of Art and has received numerous awards for his designs, including recognition by Print Magazine.Paul is the Founding President of the Idaho chapter of the American Institute of Graphic Artists (AIGA). The organization is focused oneducation, ethics, and promoting the value of visual communications. Paul is a current Board Member for the Better Business Bureau of theSnake River Region and his agency is a corporate pillar for the Women’s and Children’s Alliance.

MAY 10, 2012 BOISE, IDAHO OFFICIAL EVENT PROGRAMMandy McCord Collins, President / Founder, Just Like HomeMandy McCord Collins is President and founder of Just Like Home, a high-quality childcare center in downtown Eagle. She provides strategicdirection and management of the business ensuring a top-notch childcare program focused on the whole child. Just Like Home’s expertise isfocused on providing personal service for clients while emphasizing a positive learning environment and child nutrition for the littlest clients.Mandy is in the process of launching a formal preschool program within the center to assure kindergarten readiness in an intimatelearning environment. Mandy is a 2010 graduate of the Boise State University MBA program and is currently a participant in the MBA Honors Track program. As anentrepreneur, working with both a personal coach and business mentor through the program, she has gained valuable feedback and insightinto her business. Mandy is also a participant in the IdahoStars Professional Development Registry for providers. She currently volunteersher time with MetaIdaho’s NIÑO (New Investments, New Opportunities) Program, whose mission is to develop child care businesses forrefugees in the Treasure Valley.Jamie Cooper, CEO, Drake CooperJamie focuses on helping organizations grow their brand and can be seen working on creative strategy as well as walking the board throughreturn on investment. He can also be seen away from the office on a bike or skis, depending on seasonality. He loves his daily bike commuteand the Idaho outdoor lifestyle, allowing himself to whistle all the way to work.Throughout Jamie’s career, he has led global marketing campaigns, branding and messaging strategy, consumer and B2B marketing programs,database and direct marketing, and has over a decade of digital marketing experience. A graduate of Arkansas State University with amarketing major, Jamie’s career includes marketing leadership positions at several early-phase start-up companies. Most recently he was VicePresident of Marketing at ProClarity (now part of Microsoft).Supporting the community is what we do at Drake Cooper, and Jamie is an active member of the Boise business and creative community.He has served on the board of directors or in a marketing role with: Core Concepts (advisory board), Bogus Basin, Zoo Boise, Boise RescueMission, The Learning Lab, IBCEE (The Idaho Business Coalition for Education Excellence), The WaterCooler, BSU Center for Creativityand Kickstand.Jonathon Fishman, Director of Channel Sales, Affinity AmpJonathon Fishman is an accomplished technology entrepreneur with a passion for early-stage startup technology companies withinemergent business categories. With over twenty years of strategic successes delivering unparalleled value to multimedia, digital distribution,gaming, advertising, software development and broadband interactive media entities. Currently, Jonathon serves as the Director of ChannelSales for Affinity Amp, a Boise start-up focused in the mobile services space.Mike Francis, Founder, Payette Brewing CompanyMike founded Payette Brewing Company after finding the corporate life wasn’t his place. After earning a degree in Industrial Engineering atthe University of Washington he went on to start a career at the Boeing Company in Seattle. 2.5 years into that he detoured to Chicago toattend the Siebel Institute of Technology and get his Associates in Brewing Technology. That took him back to Seattle where he got on atSchooner Exact Brewing Company to get practical experience in brewing. After gathering brewing experience, Mike moved back home toBoise with the goal of bringing more great beer to the Treasure Valley.Jay George, Ph.D., Manufacturing Specialist, TechHelpJay is a Manufacturing Specialist at TechHelp. In this role, he works directly with Idaho manufacturing companies on innovation initiatives.Successful Idaho organizations, including PowerBar, The Treasure Valley Family YMCA and Western Trailers have employed Dr. George as ChiefLearning Officer, Vice President of Human Resources and Organizational Development Executive. Jay’s deep respect for all members of theworkforce facilitates his work across departments, up and down the organization ladder, to help people establish a sustainable winning culture.J. Glerum, President, Valitics, Inc.J. works at Valitics, Inc., a web design and web marketing firm in Boise, Idaho. J. manages the web design, development, online marketingand ongoing web analytics projects and services that Valitics provides its clients, which include: Balihoo, City of Boise, Clearwater Analytics,Kount, Metageek, Micron, and Thomas Cuisine Management.J. holds a BA in Politics and Economics from the College of Idaho and a JD from Case Western Reserve University School of Law with a focuson Intellectual Property law. When not working, J. enjoys reading technology blogs, watching cult movies, and spending time with his fiancé.

Ryan Gray, Managing Partner, SGW DesignworksRyan is a Kickstand board member, and managing partner at SGW Designworks in Boise. Ryan and his partners started SGW Designworksto help small and medium sized companies develop meaningful new products, processes, and technologies. Prior to SGW Designworks, heworked in product development for a Fortune 500 company. Firsthand experience in product development for very small and very largebusinesses has given Ryan an understanding of the best (and worst) practices at both ends of the spectrum.Steven Guadagno, Area Director, Adecco Engineering and TechnicalSteven Guadagno is the Area Director for Adecco Engineering and Technical and has been with Adecco Group for the past 8 years. Hisoffices specialize in placing individuals into permanent, long-term contract and temp-to-hire positions for IT clients throughout the TreasureValley. Mr. Guadagno oversees a direct staff of 11 employees and currently has over 400 employees on assignment. Mr. Guadagno hasserved on the Board of Directors for the Chamber of Commerce, the Idaho Non-Profit Center and Boise Young Professionals. Mr. Guadagnois a Leadership Boise Graduate and Co-Founder of Boise Young Professionals and also serves on the College of Western Idaho’s AdvisoryCommittee. Mr. Guadagno holds a Master Degree in Public Administration from Long Island University, New York.Stephen Hardesty, Partner, Perkins CoieStephen Hardesty is a partner in the firm’s Business practice with more than 20 years of experience representing emerging companiesand private companies in diverse industries. Both domestically and in China, he counsels clients on fund formations, venture investments,mergers and acquisitions, private placement offerings and real estate acquisitions, among other related corporate transactions. Stephenhas significant experience handling corporate finance matters. He has led numerous venture capital financings and has recently served ascounsel for a structured finance lender issuing nearly one billion dollars in rated asset-backed bonds.Tom Harrison, Partner, The Harrison Group, LLCIn his current capacity, Mr. Harrison is a Partner in The Harrison Group, LLC, a marketing, sales and technology commercializationorganization based in Eagle, Idaho. Previously, as Director of Technology Transfer and Commercialization, Mr. Harrison was responsible forlicensing over 400 technologies developed at the Idaho National Laboratory, as well as assisting in the creation of nine spinout companies.During his tenure at the Laboratory, Tom received four performance awards, named “Technology Transfer Executive of the Year”, and wasawarded a Federal Laboratory Consortium Award for Excellence in Technology Transfer. Mr. Harrison successfully designed and launchedKyocera Corporation’s Laser Printer Division resulting in revenue growth from $0 to $110 million in less than four years and managed anumber of Eastman Kodak and Xerox Corporation product introductions. In addition, Tom spent four years working on Wall Street for SmithBarney in Institutional Sales. He is a graduate of the State University of New York at Albany, received his MBA from the University of SouthFlorida, and is a graduate of the Franklin Pierce Law Center’s Advanced Licensing Institute.Steve Hatten, Executive Director, TechHelpSteve is Executive Director at TechHelp. TechHelp’s goal is to make Idaho businesses more competitive through increased efficiency anddisciplined approaches to top-line growth. Steve holds a master’s degree in manufacturing systems engineering from Stanford and abachelor’s degree in mechanical engineering from University of Idaho. He is also very experienced in product and technology development.In the last ten years, Steve has worked with hundreds of Idaho manufacturing companies and startups. Prior to joining TechHelp in 2000,Hatten had a 13-year career with the Boeing Company, last serving as project manager for the company’s aero/noise/propulsion laboratories.Steve was named as the 2007 National Manufacturing Extension Partnership 2007 Innovator of the Year.Miguel Lantz, Founder / CEO, Tierra SystemsMiguel is currently founder and president of Tierra Systems, an early stage startup partnering with BSU to develop “dip and read”instrumentation that measures heavy metals without lab processing delays and no compromise to accuracy. Prior to Tierra Systemshe worked for HP in product development with experience leading small and large (300+) teams. His positions at HP included projectmanagement, director, and VP level roles. Miguel holds a Bachelor of Science degree in Mechanical Engineering from Cal Poly,San Luis Obispo.Kelly Madison, Independent Benefits Broker and Advisor, Myriad HealthKelly is an independent health insurance broker and advisor helping companies with all aspects of their group employee benefits. With over23 years experience, Kelly focuses on plan design, alternative and self funding, and consumer driven health & wellness to help companiesbetter manage risk, instead of just premiums. Active in her community, Kelly serves as a board member for Kickstand, Girls in Tech Boise,and the Southern Idaho Compensation & Benefits Association. She has also volunteered as a transitional coach for Chrysalis Women’sTransitional Living. In 2002, Kelly founded Strategic Benefits, which merged in 2009 with Myriad Benefits, the oldest and largest independenthealth insurance agency in Idaho.

MAY 10, 2012 BOISE, IDAHO OFFICIAL EVENT PROGRAMAs a business owner, Kelly is drawn to the vibrant entrepreneurial spirit found in Boise, and hopes to be a valuable resource to those in thetech and start-up community in terms of her field expertise, as well as her experience as a business owner and entrepreneur.Kelly’s hobbies include white water rafting, skiing, walking, biking or anything on the greenbelt! Married to Mike Madison for 26 years, theyhave one daughter, Niki Madison. Kelly is also passionate about another hobby, Social Media, though her husband and daughter would call itan addiction, rather than a hobby!Shannon Morgan, Partner & Chief Imagination Officer, Firefly CollectiveShannon Morgan is partner and chief imagination officer at Firefly Collective, a creative agency specializing in brand development, websitedevelopment, inbound marketing and public relations. Winner of multiple awards for her work in podcasting, writing and multi-platformmedia journalism, Shannon is known for her talent as a public speaker, author and use of social media. Her commanding presence, keensense of style, and background in university debate gives her a unique credibility in her field.Shannon brings years of real world experience gathered in traditional, educational, and new media work. As editor-in-chief of Boise StateUniversity’s newspaper The Arbiter, she transformed the ‘dead tree’ print edition and static website into a modern interactive media center.This is but one example of her ability to bring an industrial age business into the digital age.A firm believer service before self, Shannon is a passionate member of Rotary International. She serves as chair of the Rotary FoundationEducational Programs committee for the downtown Boise chapter. She also holds a leadership role on the Communication/Public Relationscommittee with her business partner, Kristin Dudley. They recently donated an interactive website to the downtown club and are developinga social media strategy with plans to give free training to business owners on how best to utilize these new tools.Shannon’s passion is helping individuals and organizations create a vibrant and authentic online presence that inspires, engagesand empowers.Nancy Napier, Ph.D., Executive Director, Centre for Creativity and Innovation & Professor of International Business, Boise State UniversityNancy Napier (Ph.D., The Ohio State University) is Executive Director of the Centre for Creativity and Innovation and Professor ofInternational Business in the College of Business and Economics at Boise State University. She has published five books, over 80 articles, andmanaged projects/grants totaling over $9 million, including a 9-year capacity building project at the National Economics University in Hanoi,Vietnam, where she received the country’s Medal of Honor for contributions to education. Her most recent books are Insight: EncouragingAha! Moments for Organizational Success and The Creative Discipline: Mastering the Art and Science of Innovation. For six years, she wasco-creator and host of Idaho Business Matters, a weekday radio program on Boise State Public Radio. She is a regular guest on KTVB It’s YourBusiness (noon news) and is a guest blogger for Psychology Today.com.Rick Ritter, CEO/President, Idaho TechConnectRick Ritter serves as the Chief Executive Officer/ President of Idaho TechConnect (Turning Idaho’s Ideas into Idaho’s Businesses, www.idahotechconnect.com), Inc., a position he has held since 2005. Prior to joining TechConnect, Rick served as the Director of TechnologyOutreach at Boise State’s Technology and Entrepreneurship Center (TECenter) on the BSU West campus. He has worked extensivelyacross the state with individuals and companies assisting them to discover the economic value of their ideas. Rick has more than morethan 20 years of business incubation/assistance/commercialization experience. He has started and successfully operated five businesses(technology, construction, real estate development, consulting, non-profit). He has experience in federal and state government,university, non-profit and private sector arenas. Mr. Ritter holds an MPA degree from Boise State University and a bachelor’s degree inSecondary Education from the University of Idaho. He resides in Meridian, Idaho with his wife, Terri. He has four grown children andeleven grandchildren.Alistair T. Rock, Senior Consultant, Headwaters SC, LPAlistair T. Rock is a Senior Consultant with Headwaters SC, LP. Mr. Rock brings a blend of executive, strategy and marketing, and operationallevel expertise, as well as corporate development and investment banking experience to client engagements. During his career Mr. Rock hasadvised on over $45 Billion of M&A deals and has an extensive executive network particularly in healthcare.Prior to joining Headwaters, between 2009 and 2011, Mr. Rock served as the President and a Board Member of Unity Medical andconcurrently as the Chief Strategy and Marketing Officer for its parent company, Unity Media Corporation. The Unity Medical positionstemmed from his involvement as a Managing Director and Principal for Renaissance Partners LLC, a boutique investment banking andbusiness advisory firm, and subsidiary of KWBH Law, which had recruited Mr. Rock from his position at Highmark. From 2005 to 2009, Mr.Rock consulted with and then served in positions of progressive responsibility with Highmark, Inc., one of the largest US health insurers.

During his tenure Mr. Rock served as V.P. of Operation for Highmark and concurrently as Chief Financial and Integration Officer of EBDS, aFor-Profit subsidiary. Mr. Rock was then promoted to President and CEO of EBDS, taking the local company to national recognition withinthe top 15 consumer-focused healthcare technology solutions companies in North America.Mr. Rock holds a Masters in Business Administration (Finance, Strategy and Accounting) from Carnegie Mellon’s Tepper Business School,where he was awarded the Marc and Sally Onetto Graduate Fellowship for academic achievement.Jeff Russell, CEO, EasyOfficeJeff has over a decade of consulting, client management and back-office experience. He served as the Executive Director for an internationaldevelopment non-profit, The Momentum Group. He last designed and implemented a back-office shared service center that handled over$250M worth of transactions each year. EasyOffice has doubled their staff over the last 12 months, growing from an idea in 2008 to a 50person organization serving 175+ nonprofits in 30+ states with programs in 45+ countries. As an industrial engineer, Jeff is passionate abouthelping non-profits become more effective and efficient. Jeff is a Georgia Tech Industrial Engineer and holds an MBA from Yale University.Jeff Schaus, WW Manager - Solution Sales Development, Hewlett-Packard CompanyJeff Schaus is the Worldwide Solutions Sales Development Manager within HP’s Managed Enterprise Services business. In this role, he workswith software development companies to ensure that the HP’s largest customers’ needs are being met with hardware/software solutions insecurity, job accounting and workflow.Jeff joined HP in 2004 and has held a variety of roles in the organization, including channel management, strategic planning and programmanagement. Prior to joining HP, Jeff held marketing management positions in both the energy and healthcare industries where he was aleader in brand management, customer relationship marketing, and strategic communications.Jeff holds a bachelor’s degree in Politics and Government from the University of Puget Sound and a master’s degree in businessadministration from Boise State University. He currently resides in Boise.Faisal Shah, Founder, MarkMonitor, Inc.In 1999, Mr. Shah founded MarkMonitor, Inc. in Boise, Idaho. MarkMonitor is currently the global leader in enterprise brand protection, andoffers Fortune 500 companies comprehensive solutions and services that safeguard brands, reputation and revenue from online risks. In2006, Mr. Shah also founded FTF Technologies, Inc. (now known as First to File). First to File’s® Electronic File Room™ is the world’s leadingweb-based, patent prosecution and management service. FTF sells to major corporations and law firms worldwide. Mr. Shah continues tostay involved with both companies. Mr. Shah is a former partner of the international law firm of Pillsbury Madison & Sutro (now known asPillsbury Winthrop Shaw Pittman LLP).Sheila Spangler, Manager, Women’s Business CenterSheila is the Manager of the Women’s Business Center, whose mission is to help women gain access to capital to start up or expand theirbusinesses. The Women’s Business Center provides one-on-one counseling, group educational classes, and hands-on technical assistancecovering areas such as business planning, cash flow analysis, marketing, loan packaging, lender referrals and networking.After working for others for several years, Sheila started her own business advisory company and guided owners through the buy, selland financing process for six years. During this time she assisted clients with business planning, valuation, marketing, loan packaging,lender selection and was the buyer-seller intermediary on transactions from initial proposal and negotiations through closing. Sheila hasorchestrated and closed more than 30 business sales transactions ranging from $50M to $1.5MM.Additionally, she is a 20 plus-year commercial lending veteran holding the position of Vice President with several large banking institutionsincluding U.S. Bank (formerly West One Bank), Zions Bank, Washington Mutual Bank, and First Interstate Bank (now Wells Fargo). Duringher career as a banker and business intermediary, Sheila has originated and closed numerous Small Business Administration (SBA) 7(a) and504 loans. Sheila is a graduate of Pacific Coast Banking School at the University of Washington in Seattle (an intensive two-year masters-level program for senior bankers). She received the Certified Business Intermediary designation from the International Business BrokersAssociation and is a licensed Idaho real estate broker.David Spann, Executive Coach, Vistage InternationalDavid Spann is an executive coach, organizational development consultant and a professional facilitator for Vistage International. David wasthe strategic planner for the revitalization of the Utah and Iowa Technology Councils in 2001 and 2005 respectively, and he facilitated thesessions last November that lead to Idaho Technology Council’s strategic platform. As a consultant, David helps the business and technical teams, mostly within high tech firms, learn how to communicate and work welltogether. As a coach, he transferred his successful MBA mentoring program for top MBA students this fall from Westminster College in SaltLake to the College of Business and Economics at BSU and is in the process of launching a second CEO-level peer group to assure TreasureValley executives have the same opportunity to gain insight and feedback on their “messy business problems.”

MAY 10, 2012 BOISE, IDAHO OFFICIAL EVENT PROGRAMJim Stephens, Authorized Trainer, Sandler Training ®Jim Stephens is the Sandler Training® Authorized Trainer in Boise. Jim is a conference presenter and national speaker on sales at numeroussales & industry functions throughout the nation. He combines a twenty five year background in entrepreneurial creation of small businesses,sales & company management with over twelve years of Sandler training and speaking.CrossRoads, Inc. features the licensed & acclaimed Sandler Selling System and provides personnel and financial assessments. We provideongoing training, support and reinforcement in the areas of sales, hiring, management and human relations skills for organizations and salesprofessionals. A dynamic speaker, Jim, makes training challenging and enjoyable.If you’re up for a challenge on “how sales have always been done” come take a fresh look at your selling system. Take a step out of yourcomfort zone and explore making changes in your sales system to become more efficient and more profitable.Russ Stoddard, CEO, Social Good NetworkRuss likes to gin up new ideas and create things. He’s started five companies, including social commerce startup Social Good Network andthe award-winning brand marketing agency Oliver Russell. He is exceptionally active in the nonprofit sector as well. He has helped startfive nonprofits and been recognized for his leadership nationally by the National Endowment for the Arts, the Association of FundraisingProfessionals, and the American Advertising Federation for his contributions to the profession. He currently is an executive committee boardmember of the Treasure Valley Family YMCA and a board member of Boise Contemporary Theater.Jana Straubhar, Human Resources Director, Transform Solar Ms. Straubhar joined Transform in February 2010 on the first day of US manufacturing operations. She has contributed to the build outof staff from zero to 265 team members in 1.6 years. Selected for her business start up experience, Jana is accountable for the strategicdevelopment and delivery of human resource consultation and services through a business-partnering approach.Jana leads a team of HR generalists and Workforce Development specialists. Jana brings 28 years human resources experience as a generalistworking in a variety of industries including financial institutions, IT consulting, real estate development and resort operations. She recentlyserved on the Board of the Human Resources Association of the Treasure Valley (SHRM chapter) and is newly-appointed by the Governor ofIdaho to serve on the Workforce Development Council.Earl Sullivan, CEO, ES2 Consulting and Executive Chairman, The COREHaving consulted to a variety of industries including Pharmaceutical, Medical Device, Healthcare Information Technology, Social Media, andFood/Beverage, Mr. Sullivan focuses his time on building better companies, faster. Mr. Sullivan’s role is to give the companies the necessarytools to create balance and scalable structure while managing the hectic and often terrifying process of growing your own business. Inaddition, in 2011 he started to pursue his other passion and started a winery.Prior to creating E2S Consulting, Mr. Sullivan served at a generic pharmaceutical company as CEO from 2009 to 2010 and as COO from2007 to 2009. Mr. Sullivan’s background brings over 15 years of operations experience and has a track record for success in outsourcingpartnerships, operational system development and developing early growth companies into mature platforms.Prior to RxElite, Mr. Sullivan was employed at Green Mountain Energy as its director of operations where he built and managed the Midwestregion through a period of high growth. Mr. Sullivan was also employed at Express-Med where he held increasingly senior roles includinggeneral manager, and helped to build the company from a start-up to over $100M in sales.Mr. Sullivan started his career in operations working in West Africa and the Middle East on various assignments. Mr. Sullivan serves ona number of boards for both profit and non-profits and is engaged in a number of professional organizations including the AmericanAssociation of Pharmaceutical Scientists, Vistage, and Parental Drug Association.Tony Tomazic, Chief Transformation Officer, St. Luke’s Health SystemTony Tomazic is a corporate innovation leader. With eleven years of Interactive and Digital business development, he launcheddifferentiating CRM, image and advertising campaigns for national and international brands. His explorative and aggressive approach toinnovating consumer solutions drove success for clients including Maker’s Mark, Valvoline, Shoney’s, and multiple state offices. He wonindustry awards and recognition for creatively incorporating bleeding-edge technologies, while at the same time optimizing operations andexpanding customer reach.This proving ground of emerging technology was formative. Capitalizing on successful work with Community Health Systems (CHS), Tonyturned his attention to the health industry full-time. He led consumer experience and innovations work for Humana’s Innovation Centerfor six years. Signature programs including the SmartSummary statement, My Body My Planet, Freewheelin - later B-cycle, and multipleTelehealth initiatives were managed or led by Tony during his tenure. Their compelling and behavior-changing character appealed toconsumers in a sincere and personal way, and his work influenced the operating model of the company, its strategy, and its culture.

In 2011, Mr. Tomazic accepted a position with St. Luke’s Health System, as their Chief Transformation Officer. His responsibilities includeestablishing St. Luke’s as a transformational and national leader in Health and Health Care. At the system level, he now champions patient andcaregiver-centered innovations to improve health, optimize care, and reduce the cost burden for all stakeholders.Kate Wallace, VP of Client Development, ClickBankKate joined ClickBank in 2010 and is responsible for the client-facing strategies for growth and the optimization of the business relationshipsthat make ClickBank an industry leader in digital product e-commerce. Kate is responsible for managing both the Premier and Apex programs,directed at the company’s largest vendor and affiliate accounts, as well as the Client Support and International Focus teams. She holds aB.S. in Legal Studies from the University of California at Berkeley (summa cum laude, Phi Beta Kappa) and an M.S. in Information SystemsManagement from the University of San Francisco. Wallace is a certified Project Management Professional (PMP) through the ProjectManagement Institute (PMI), Certified Agile ScrumMaster, and a Certified Six Sigma Blackbelt. Prior to joining ClickBank, Wallace workedfor Hewlett-Packard for over ten years in various roles including Development, Marketing, Business Development, and Professional Services.She has been a certified Project Manager for over fifteen years and has managed a broad variety of enterprise-wide projects and qualityimprovement efforts at Fortune 500 companies. Kate is an avid Idaho outdoors enthusiast who enjoys road and mountain biking, running,and backpacking, as well as independent movies and music.Wyatt Werner, Web Solutions Coordinator, kansoWyatt is a web technologist. He has built and project managed hundreds of web sites for every sort of purpose, be it e-commerce, non-profit fundraising, blogging, file sharing, social networking, or information sharing. With a BA in philosophy and an MBA in sustainableentrepreneurship, Wyatt stands at the intersection of web technology, enterprise, and simplicity. He believes that the web works best when itworks for those without strong technical ability.Wyatt has founded a number of web start-ups and advised many others. He is also a co-founder of Ignite Boise, a creative public speakingevent held semiannually for free at the Egyptian Theatre. He currently owns kanso, a web solutions firm here in Boise.Kurt Williams, Financial Advisor, Merrill LynchKurt is a Financial Advisor with Merrill Lynch, where he focuses on developing strategies and solutions to help simplify the complexityof clients’ financial lives. Kurt is a graduate of Washington State University, with a B.A. in Business Administration and an emphasis inAccounting. Prior to joining Merrill Lynch, Kurt worked as a Certified Public Accountant (CPA) for 12 years in a variety of roles, includingseveral overseas assignments. Most recently, Kurt worked as a forensic accountant where he advised a broad range of clients on addressingthe impact of fraud and misconduct within their organizations. Kurt does not provide tax advice in his role with Merrill Lynch. Kurt’s wife,Lynne, is a small business owner and they live in Eagle.Ryan Woodings, Founder / Chief Geek, MetaGeek, LLCRyan is the founder and Chief Geek of MetaGeek, LLC. After becoming frustrated with the cost and awkwardness of traditional spectrumanalyzers, he quit his corporate job to develop Wi-Spy, a low-cost PC-based spectrum analyzer focused on Wi-Fi troubleshooting. MetaGeeknow has 22 employees, survived the downturn in the economy in 2008, and is thriving with 45% year-on-year growth in a generally tougheconomy. All made possible by the idea that a tight-knit team of geeks could create compelling tools to solve customers problems byvisualizing wireless landscapes. Ryan has bachelor’s and master’s degrees in Computer Science with an emphasis on wirelessnetworking protocols.

The Boise ofﬁce of Parsons Behle & Latimer, home to Idaho’s largest intellectual property law team specializing in intellectual property matters and complex litigation, is pleased to sponsor IdaVation 2012 and support the innovative spirit of the Boise Community. National Expertise in a Regional Law Firm. Parsons Behle & Latimer is one of the most established and best-known law firms in the Intermountain Region. We combine the personal service and value of a regional firm with the experience, credentials and qualifications of a Boise  Las Vegas  Reno  Salt Lake City national practice.960 Broadway Ave., Suite 250 Boise, Idaho 83706 208.562.4900 www.parsonsbehle.com

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