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  1. 1. 商业计划 2009.2
  2. 2. <ul><li>Summary </li></ul><ul><ul><li>印霸网是一家 WEB2.0 网站,致力于为用户提供电子书的在线编辑、管理、分享和印制服务 </li></ul></ul><ul><ul><li>数码印刷行业的互联网迁移,传统产业和互联网的结合(水泥加鼠标) </li></ul></ul><ul><li>Industry </li></ul><ul><ul><li>数码印刷 </li></ul></ul><ul><ul><li>按需印刷 (Print-On-Demand) </li></ul></ul><ul><ul><li>在线按需印刷 </li></ul></ul><ul><li>Vision </li></ul><ul><ul><li>用技术手段整合小批量印刷市场 </li></ul></ul><ul><ul><li>成为最大的在线数码印刷企业 </li></ul></ul><ul><li>Value </li></ul><ul><ul><li>个性化出版 </li></ul></ul><ul><ul><li>小批量印刷 </li></ul></ul><ul><ul><li>一站式服务 </li></ul></ul>简要介绍
  3. 3. INDUSTRY PROFILE - C ommercial Printing http://www.firstresearch.com <ul><li>Definition </li></ul><ul><ul><li>Commercial printers produce magazines, phone books, labels, advertising brochures, catalogs, newspaper inserts, direct mail marketing pieces, corporate reports and other financial printing, training manuals, promotional materials, and business forms. (Book publishers and newspaper publishers are not included in this industry.) Most commercial printers offer four distinct services: design and other prepress services ; actual printing ; finishing (including folding, cutting, and binding); and fulfillment , which includes packing, storing, and shipping. </li></ul></ul><ul><li>Summary </li></ul><ul><ul><li>The commercial printing industry in the US includes around 35,000 companies with $100 billion of annual revenue. The majority of commercial printers are small or midsized businesses that operate one production plant, employ fewer than 20 people, and have annual revenue under $5 million.  Despite continuing consolidation, the industry is highly fragmented; the largest 50 companies hold only about 30% of the market. </li></ul></ul><ul><li>Executive Insight </li></ul><ul><ul><li>Improving Customer Relationships - Many printers receive a large amount of their business from repeat customers, but don’t have a retention strategy. Because of the large number of printers who can provide equivalent services, customer turnover can be high. </li></ul></ul><ul><ul><li>Implementing Web-Based Marketing and Customer Service - As Internet search ads have become a common alternative to traditional Yellow Pages advertising, some printers have built sophisticated websites to advertise services and give price quotes. Some printers allow customers to track the progress of their print orders online, view order history, and re-order. </li></ul></ul>We are doing this. We are doing this.
  4. 4. <ul><li>Business Trends </li></ul><ul><ul><li>Lower Cost Per Page - Advances in both digital and conventional offset printing technology are lowering the cost per page for new printers. </li></ul></ul><ul><ul><li>Digital Image Storage - Because of the increasing conversion of images to digital format before printing, some commercial printers now provide digital inventory services. </li></ul></ul><ul><ul><li>Mass Customization - Market research firm InfoTrends projects variable data revenue growth to continue at an annual rate of 37% through 2010. </li></ul></ul><ul><ul><li>New Printing Technologies - With the introduction of digital plate-making, the entire printing process can now be handled most effectively using digital technology. </li></ul></ul><ul><li>Industry Opportunities </li></ul><ul><ul><li>Technology Broadening Geographic Market Areas - Increased use of digital files and low-cost courier services, and the increased ability of modern presses to accurately reproduce digitally prescribed colors, allow printers to solicit and fulfill orders from distant customers using the Internet. Online print production management solutions can save money on reworks, late fees, and obsolete materials. </li></ul></ul><ul><ul><li>Value-Added Services - Front-end design services and back-end inventory and distribution services are often as valuable as press operations. </li></ul></ul><ul><ul><li>Online Print Production - Innovative commercial printers are using the Web to allow clients to track jobs. New online services have transformed the printing industry, eliminating the costly and time-consuming prepress stage. </li></ul></ul><ul><ul><li>Security Document Printing </li></ul></ul><ul><ul><li>New Inks, Equipment Technology </li></ul></ul>INDUSTRY PROFILE - C ommercial Printing http://www.firstresearch.com We are doing this. We are doing this. We are doing this. We are doing this. We are doing this. We are doing this. We are doing this.
  5. 5. 市场规模 <ul><li>全球数字印刷增长率为 18% ;我国数字印刷增长率为 66 % 。 </li></ul><ul><li>美国著名的印刷专家 Romano 预测,到 2015 年,胶印所创造的收入占印刷行业总收入的比率将会降到 45% 左右,数码印刷则上升至 30% ,其他则会被辅助服务所占据。 </li></ul><ul><li>在美国,有 33% 的数码印刷工作实现多样化和个性化,定制印刷在印刷市场的占有率增长为 14% ,直接从网络印刷的活件增长率已经超过 100% 。 </li></ul><ul><li>根据“十一五”规划,到 2010 年,我国印刷业工业总产值预计达到 4400 亿元人民币 左右,约占国民生产总值的 2.5% 。 </li></ul><ul><li>美国前 50 家商业数码印刷公司占据商业印刷份额的 30% ,平均市场占有率 0.6% 。 </li></ul><ul><li>如果按照美国的产业结构计算 </li></ul><ul><ul><li>2010 年,中国数字印刷规模将达到 1320 亿元人民币 ,细化到定制印刷,产值规模也会超过 400 亿元人民币 。 </li></ul></ul><ul><ul><li>2015 年,中国前 50 家商业数码印刷公司的平均营业收入将达到 8 亿元人民币 。目前,中国的数码印刷公司规模都很小,意味着在未来一个阶段将会大量涌现大规模商业印刷公司。 </li></ul></ul>
  6. 6. 我们的样板 - VistaPrint <ul><li>Symbol: VPRT (Common Share)  </li></ul><ul><li>Exchange: NASDAQ </li></ul><ul><li>Price: $23.81 </li></ul><ul><li>Market Value: $ 1,002,210,520 </li></ul><ul><li>Revenue: </li></ul><ul><ul><li>FY2008: $400,657 K </li></ul></ul><ul><ul><li>FY2009 Q1: $114,232 K </li></ul></ul><ul><ul><li>FY2009 Q2: $138,903 K </li></ul></ul><ul><li>Profile: </li></ul><ul><ul><li>VistaPrint Limited (Nasdaq:VPRT) is the small business marketing company having served over 17 million customers world-wide. VistaPrint offers small businesses everything they need to market their business with brand identity and promotional products, marketing services and electronic marketing solutions. A global company, VistaPrint employs more than 1,600 people and operates 19 localized websites serving over 120 countries around the world. We offer a broad spectrum of products ranging from business cards, brochures and websites to invitations and holiday cards and seek to offer compelling value to our customers through an innovative use of technology, a broad selection of customized printed products, low pricing and personalized customer service. Through our use of proprietary Internet-based graphic design software, proprietary order receiving and processing technologies and advanced computer integrated printing facilities, we offer a meaningful economic advantage relative to traditional graphic design and printing methods. We believe that our value proposition has allowed us to successfully penetrate the large, fragmented, geographically dispersed and underserved small business and consumer markets. </li></ul></ul>
  7. 7. 技术壁垒和竞争分析 <ul><li>技术壁垒 </li></ul><ul><ul><li>VML 技术 -- Vector Markable Language (向量标记语言)是在线图文编辑的核心技术,目前主要应用在 GPS 实时绘图领域,没有互联网应用,印霸网率先将 VML 引入互联网应用领域。 </li></ul></ul><ul><ul><li>BOOK 文件格式 – 创新的文件格式,解决图文混排、存储、管理、分享、下载和印制等相关的复杂问题,客户端软件和 FLASH 技术均无法妥善解决相关问题。 </li></ul></ul><ul><ul><li>PCM 技术 - Personal Content Management (个人内容管理)是体系结构类技术,为整个系统提供强壮、高效、安全和高扩展性的底层架构。 </li></ul></ul><ul><ul><li>AUTOBLOG 技术 – AUTOBLOG 是算法类技术,解决网页、博客、 word 文档等文件格式和 BOOK 文件格式的转换问题。 </li></ul></ul><ul><li>竞争分析 </li></ul><ul><ul><li>传统打印社 - 经营受地域限制,观念落后,技术局限 </li></ul></ul><ul><ul><li>印客类网站 – 以娱乐为主,面向个人用户,技术局限(客户端技术或 FLASH 技术) </li></ul></ul><ul><li>总结 </li></ul><ul><ul><li>技术门槛很高 </li></ul></ul><ul><ul><li>竞争对手技术局限性和经营定位差异都比较大 </li></ul></ul>
  8. 8. 当前的市场策略 <ul><li>Internet Marketing </li></ul><ul><li>合作伙伴战略 - 为第三方网站提供嵌入式服务 </li></ul><ul><ul><li>合作伙伴案例 - 和讯网 http://www.hexun.com </li></ul></ul><ul><ul><li>我们为和讯网提供了博客自动转电子书 / 博客备份的第三方外挂服务。和讯网的用户可以将自己或其他用户的博客文章自动转换为电子书,然后进行下载备份或印制。该服务嵌入在和讯网内部,完全遵循和讯网的整体风格,用户并不会感觉到任何网页跳转、视觉风格差异或使用习惯不同。和讯网用我们的服务替换了其原有的很受欢迎的博客网络备份的服务,节省了大量服务器资源,同时增加了新的博客印制的服务。整个合作过程中,和讯网无须任何投入。合作为和讯网带来了额外的运营收入,其用户印制博客文章或后续印制任何其它印品,和讯网均可获得消费分成,成为和讯网除原有的广告业务外的新的赢利增长点。 </li></ul></ul><ul><ul><li>请登陆 http:// blog.hexun.com , 点击任意博客文章,在博客文章最终页面左侧中部靠下位置点击”博客印书”功能,即可印制当前博主的博客文章。 </li></ul></ul><ul><li>其它 </li></ul>
  9. 9. S.W.O.T <ul><li>Strength </li></ul><ul><ul><li>Vision & Positioning </li></ul></ul><ul><ul><li>Technology </li></ul></ul><ul><ul><li>Process & Management </li></ul></ul><ul><li>Weakness </li></ul><ul><ul><li>Internet Marketing </li></ul></ul><ul><li>Opportunity </li></ul><ul><ul><li>Emerging Huge Market </li></ul></ul><ul><ul><li>Weak Competition </li></ul></ul><ul><li>Threaten </li></ul><ul><ul><li>Timing </li></ul></ul>
  10. 10. 收入和成本 * 根据 2008.6-2009.1 试运行期间实际数据推算 , 以月为单位 Break-Even 2,395,198 17,455,228 54,781,984
  11. 11. 运营资金需求(不含设备折旧和税费) * 根据 2008.6-2009.1 试运行期间实际数据推算,以月为单位 10,341,201
  12. 12. 创始人介绍 <ul><li>于冬斌 Eric Yu </li></ul><ul><ul><li>2005.1 ~ 至今: </li></ul></ul><ul><ul><ul><li>CEO, noza.cn </li></ul></ul></ul><ul><ul><li>1998.5 ~ 2004.5 : </li></ul></ul><ul><ul><ul><li>Sales VP, Non-Telecom, BEA China </li></ul></ul></ul><ul><ul><li>1997.5 ~ 1998.5 : </li></ul></ul><ul><ul><ul><li>Senior Consultant, Finance Industry Group, EDS China </li></ul></ul></ul><ul><ul><li>1993.7 ~ 1997.5 : </li></ul></ul><ul><ul><ul><li>Engineer, Post Academy, Ministry of Post and Telecommunication </li></ul></ul></ul><ul><ul><li>1988.9 ~ 1993.7 : </li></ul></ul><ul><ul><ul><li>Tongji University, Computer Science </li></ul></ul></ul>
  13. 13. 问题和解答

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