Designing Your Business to Succeed "After" Google

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Designing Your Business to Succeed "After" Google

  1. 1. First Off... Who Am I?  Co-author: The Art of SEO  CEO: Stone Temple Consulting, 30+ person Digital Marketing and SEO firm  Columnist:  Interviewer:
  2. 2. Host of: The Digital Marketing Excellence Show & The Digital Marketing Answers Show
  3. 3. Eric Enge – Fun Fact I Have Run the Boston Marathon 3 Times!
  4. 4. Authority of Publishing Sites
  5. 5. How You Get to the Top Tier • You’re nuts, they aren’t going to take my content • I have no authority!
  6. 6. Climb the Ladder One Step at a Time
  7. 7. Be an Expert or Go Home You Can’t Build Trust With Random Writers!
  8. 8. Should Go Without Saying
  9. 9. Get Content and Social Media Efforts Aligned
  10. 10. Build Relationships With Influencers
  11. 11. Be Part of the Community
  12. 12. Measure Progress
  13. 13. Topics I Will Cover • Content and Social Media Effort Alignment • Building Relationships with Influencers • Measuring Progress
  14. 14. Content Marketing and Social Media Get Them Working Together!
  15. 15. Content and Social Media Reinforce Each Other
  16. 16. Sing From the Same Songbook
  17. 17. Be Visual Link Share Image Share Source: Craig Fifield
  18. 18. Tailor Posts to the Platforms Dustin Stout Kandice Linwright
  19. 19. Great Content is a Gift to the Social Media Team
  20. 20. Influencers
  21. 21. The Value of Influencers You Influencer Your Reach Their Reach
  22. 22. The Influencer Conversion Bonus 20,000 connections 20,000 connections 20 shares 10 links 100 shares 50 links
  23. 23. The Role of Influencers Influencer
  24. 24. Creating Trust in One Relationship
  25. 25. Interview Influencers
  26. 26. Relationship Building Pyramid Higher Effort Higher Value
  27. 27. Likelihood to Share Formula Share Rate
  28. 28. Creating Impressions Direct Outreach Potential Linker
  29. 29. Measuring Your Progress
  30. 30. Engagement
  31. 31. Not Just Volume, But Who Engages
  32. 32. Social Sharing Volume Per Article
  33. 33. Social Event Volume Over Time
  34. 34. Average Share Volume Per Article
  35. 35. Author Comparison on the Same Site
  36. 36. Google Plus Activity 147,863! 978 +1s 734 Shares
  37. 37. Major League Soccer Nails It
  38. 38. Thank You! Eric Enge eenge@stonetemple.com @stonetemple +Eric Enge (508) 485-7751 www.stonetemple.com

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