Your SlideShare is downloading. ×
0
Safely Syndicating Content
Safely Syndicating Content
Safely Syndicating Content
Safely Syndicating Content
Safely Syndicating Content
Safely Syndicating Content
Safely Syndicating Content
Safely Syndicating Content
Safely Syndicating Content
Safely Syndicating Content
Safely Syndicating Content
Safely Syndicating Content
Safely Syndicating Content
Safely Syndicating Content
Safely Syndicating Content
Safely Syndicating Content
Safely Syndicating Content
Safely Syndicating Content
Safely Syndicating Content
Safely Syndicating Content
Safely Syndicating Content
Safely Syndicating Content
Safely Syndicating Content
Safely Syndicating Content
Safely Syndicating Content
Safely Syndicating Content
Safely Syndicating Content
Safely Syndicating Content
Safely Syndicating Content
Safely Syndicating Content
Safely Syndicating Content
Safely Syndicating Content
Safely Syndicating Content
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Safely Syndicating Content

1,406

Published on

Learn how to safel

Learn how to safel

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,406
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Duplicate Content @stonetemple
  • 2. Who Am I?
    • Co-author of The Art of SEO
    • President of Stone Temple Consulting
      • 20+ person SEO and PPC firm
    • Trainer for Instant E-Training
    • Founder of Web Site Publishing Companies
      • Publish web sites, grow them, then sell them
      • 2 significant exits so far
    • On Twitter: @stonetemple
    @stonetemple
  • 3. Problem ny.com/ ny.com/?id=1234 @stonetemple
  • 4. 301 Redirect ny.com/ ny.com/?id=1234 @stonetemple
  • 5. redirect 301 /?id=1234 http://www.ny.com
    • Eliminates Duplicate altogether
    • Redirects link juice back to the canonical page
    • Should change any links pointing to the dupe to point to the canonical page
      • 301s do consume some juice
    @stonetemple
  • 6. <link rel=&quot;canonical&quot; href=&quot;http://ny.com&quot;/> ny.com/ ny.com/?id=1234 @stonetemple
  • 7. Rel=Canonical Summary
    • Duplicate remains
    • Redirects link juice back to the canonical page
    • Does not save crawl budget
    • It is only a suggestion to the search engine
    @stonetemple
  • 8. Webmaster Tools Ignore Parameters @stonetemple
  • 9. Ignore Parameter Summary
    • Duplicate remains
    • Redirects link juice back to the canonical page
    • Does not save crawl budget
    • It is only a suggestion to the search engine
    @stonetemple
  • 10. <meta name=&quot;robots&quot; content=&quot;noindex&quot; /> ny.com/ syndny.com/?id=1234 @stonetemple
  • 11. NoIndex Summary
    • Keeps dupe out of the index
    • Still consumes crawl budget
      • Not an issue if on a 3 rd party site
    • Can pass link juice back to other pages
    @stonetemple
  • 12. Psuedo Dupes – Dupe Title Tags @stonetemple
  • 13. More Duplicate Titles @stonetemple
  • 14. What’s the Big Deal?
    • Title tags are a powerful
    • on page ranking factor
    • Strong hint to search
    • engines on what a page
    • is about
    • Duplicate title tags may
    • cause a page to not rank
    • much the same as an
    • actual dupe page!
    @stonetemple
  • 15. Syndication & Link Juice Global Crisis Global Crisis Your Web Site The crisis continues t and policymakers met The discussions have l Some say that the imp But if resolution does n Links It would be reasonable The consequences of w The crisis continues t and policymakers met The discussions have l Some say that the imp @stonetemple
  • 16. Syndicating Exact Copies = BAD NYTimes.com Syndicate-NYTimes.com @stonetemple
  • 17. The GOOD
    • Great way to get links
    • Great way to get visibility
    • Lots of web sites starved for quality content
    • Establish yourself as an expert
    @stonetemple
  • 18. The Bad and the Ugly
    • The BAD:
      • Search engines see duplicate content
      • Search Engines only want to show one copy
    • The UGLY:
      • They MAY show the original author
      • BUT, not ALWAYS
      • Don’t want to syndicate your content and then not rank for it!
    @stonetemple
  • 19. So How Can We Do It? @stonetemple
  • 20. Business Week Article @stonetemple
  • 21. Article on Business Week @stonetemple
  • 22. Google News Result @stonetemple
  • 23. Article on the WSJ Site @stonetemple
  • 24. Scenario 1 Summary
    • Syndicate a Synopsis
      • Not the whole article
    • Works only if your content is authoritative
    • Other sites add value though context
      • Social elements
      • Compilations with other content
    @stonetemple
  • 25. Content Syndication Case Study
    • Syndicated tens of thousands of pages
    • Exact copies of content for a major media site
    • To a PageRank 9 site
    • Sounds like major trouble, no?
    • SOLUTION:
      • Rel=canonical on the syndicated pages
      • Prevents dupe content problem
      • Still passes link juice
    @stonetemple
  • 26. The Site that took the Content? @stonetemple
  • 27. Content Development Team Content For Your Web Site @stonetemple
  • 28. Content Development Team(s) Content For Your Site Content For Other Sites @stonetemple
  • 29. What Does The Syndication Team Do?
    • Creates New Original Content
    • Based on Your Existing Knowledge and Expertise
    • Adapts it for use on the site receiving it
    • Content MUST bring real added value
      • If you try to distribute crap, quality sites won’t take it
    @stonetemple
  • 30. Example @stonetemple
  • 31. Scenario 3 Summary
    • Divide your writing efforts
    • Create new original articles
    • Publish some of them on your own site
    • Syndicate the rest to third parties
    • And, watch the link juice flow!
    @stonetemple
  • 32. Recap
    • 3 Major Syndication Options
      • Synopsize
      • Rel=canonical
      • Create New Original Content
    • Don’t spew duplicate content all over the web
    • Won’t help you
    • But these 3 options will
    @stonetemple
  • 33. Thank You!
    • Eric Enge
    • [email_address]
    • @stonetemple
    • (508) 485-7751
    • www.stonetemple.com
    • For a One Sheet SEO Checklist, email me, or drop off a business card
    @stonetemple

×