Safely Syndicating Content
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Safely Syndicating Content

on

  • 1,755 views

Learn how to safel

Learn how to safel

Statistics

Views

Total Views
1,755
Views on SlideShare
1,755
Embed Views
0

Actions

Likes
0
Downloads
4
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Safely Syndicating Content Presentation Transcript

  • 1. Duplicate Content @stonetemple
  • 2. Who Am I?
    • Co-author of The Art of SEO
    • President of Stone Temple Consulting
      • 20+ person SEO and PPC firm
    • Trainer for Instant E-Training
    • Founder of Web Site Publishing Companies
      • Publish web sites, grow them, then sell them
      • 2 significant exits so far
    • On Twitter: @stonetemple
    @stonetemple
  • 3. Problem ny.com/ ny.com/?id=1234 @stonetemple
  • 4. 301 Redirect ny.com/ ny.com/?id=1234 @stonetemple
  • 5. redirect 301 /?id=1234 http://www.ny.com
    • Eliminates Duplicate altogether
    • Redirects link juice back to the canonical page
    • Should change any links pointing to the dupe to point to the canonical page
      • 301s do consume some juice
    @stonetemple
  • 6. <link rel=&quot;canonical&quot; href=&quot;http://ny.com&quot;/> ny.com/ ny.com/?id=1234 @stonetemple
  • 7. Rel=Canonical Summary
    • Duplicate remains
    • Redirects link juice back to the canonical page
    • Does not save crawl budget
    • It is only a suggestion to the search engine
    @stonetemple
  • 8. Webmaster Tools Ignore Parameters @stonetemple
  • 9. Ignore Parameter Summary
    • Duplicate remains
    • Redirects link juice back to the canonical page
    • Does not save crawl budget
    • It is only a suggestion to the search engine
    @stonetemple
  • 10. <meta name=&quot;robots&quot; content=&quot;noindex&quot; /> ny.com/ syndny.com/?id=1234 @stonetemple
  • 11. NoIndex Summary
    • Keeps dupe out of the index
    • Still consumes crawl budget
      • Not an issue if on a 3 rd party site
    • Can pass link juice back to other pages
    @stonetemple
  • 12. Psuedo Dupes – Dupe Title Tags @stonetemple
  • 13. More Duplicate Titles @stonetemple
  • 14. What’s the Big Deal?
    • Title tags are a powerful
    • on page ranking factor
    • Strong hint to search
    • engines on what a page
    • is about
    • Duplicate title tags may
    • cause a page to not rank
    • much the same as an
    • actual dupe page!
    @stonetemple
  • 15. Syndication & Link Juice Global Crisis Global Crisis Your Web Site The crisis continues t and policymakers met The discussions have l Some say that the imp But if resolution does n Links It would be reasonable The consequences of w The crisis continues t and policymakers met The discussions have l Some say that the imp @stonetemple
  • 16. Syndicating Exact Copies = BAD NYTimes.com Syndicate-NYTimes.com @stonetemple
  • 17. The GOOD
    • Great way to get links
    • Great way to get visibility
    • Lots of web sites starved for quality content
    • Establish yourself as an expert
    @stonetemple
  • 18. The Bad and the Ugly
    • The BAD:
      • Search engines see duplicate content
      • Search Engines only want to show one copy
    • The UGLY:
      • They MAY show the original author
      • BUT, not ALWAYS
      • Don’t want to syndicate your content and then not rank for it!
    @stonetemple
  • 19. So How Can We Do It? @stonetemple
  • 20. Business Week Article @stonetemple
  • 21. Article on Business Week @stonetemple
  • 22. Google News Result @stonetemple
  • 23. Article on the WSJ Site @stonetemple
  • 24. Scenario 1 Summary
    • Syndicate a Synopsis
      • Not the whole article
    • Works only if your content is authoritative
    • Other sites add value though context
      • Social elements
      • Compilations with other content
    @stonetemple
  • 25. Content Syndication Case Study
    • Syndicated tens of thousands of pages
    • Exact copies of content for a major media site
    • To a PageRank 9 site
    • Sounds like major trouble, no?
    • SOLUTION:
      • Rel=canonical on the syndicated pages
      • Prevents dupe content problem
      • Still passes link juice
    @stonetemple
  • 26. The Site that took the Content? @stonetemple
  • 27. Content Development Team Content For Your Web Site @stonetemple
  • 28. Content Development Team(s) Content For Your Site Content For Other Sites @stonetemple
  • 29. What Does The Syndication Team Do?
    • Creates New Original Content
    • Based on Your Existing Knowledge and Expertise
    • Adapts it for use on the site receiving it
    • Content MUST bring real added value
      • If you try to distribute crap, quality sites won’t take it
    @stonetemple
  • 30. Example @stonetemple
  • 31. Scenario 3 Summary
    • Divide your writing efforts
    • Create new original articles
    • Publish some of them on your own site
    • Syndicate the rest to third parties
    • And, watch the link juice flow!
    @stonetemple
  • 32. Recap
    • 3 Major Syndication Options
      • Synopsize
      • Rel=canonical
      • Create New Original Content
    • Don’t spew duplicate content all over the web
    • Won’t help you
    • But these 3 options will
    @stonetemple
  • 33. Thank You!
    • Eric Enge
    • [email_address]
    • @stonetemple
    • (508) 485-7751
    • www.stonetemple.com
    • For a One Sheet SEO Checklist, email me, or drop off a business card
    @stonetemple