Pubcon Vegas 2012: Social Media Signals for Search Engines -10-04-12
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Pubcon Vegas 2012: Social Media Signals for Search Engines -10-04-12

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Learn how social media signals are used by search engines and how to capitalize on them

Learn how social media signals are used by search engines and how to capitalize on them

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Pubcon Vegas 2012: Social Media Signals for Search Engines -10-04-12 Pubcon Vegas 2012: Social Media Signals for Search Engines -10-04-12 Presentation Transcript

  • Social Media Signals in SEO Still Early Days
  • First Off... Who Am I? Co-author: The Art of SEO President: Stone Temple Consulting 25+ person SEO and PPC firm Trainer: Instant E-Training Founder: Web Site Publishing Companies Publish web sites, grow them, then sell them 2 significant exits so far Twitter: @stonetemple Google +: +Eric Enge / +Stone Temple Consulting @stonetemple / + Eric Enge
  • Facebook Shared Content@stonetemple / + Eric Enge
  • Twitter Shared Content @stonetemple / + Eric Enge
  • Google+ Share@stonetemple / + Eric Enge
  • Facebook Comments (Techcrunch) @stonetemple / + Eric Enge
  • What Do the Search Engines See?Signal Bing GoogleFacebook Like Yes Crawl Based?Facebook Share, Personal Page Yes No?Facebook Share, Brand Page Yes Crawl BasedFacebook Comments Yes Yes (Crawl Based)Twitter Share Yes Crawl BasedTwitter Retweet Yes Crawl BasedTwitter Mentions Yes Crawl Based+1 Crawl Based YesGoogle+ Share Crawl Based YesGoogle+ Mention Crawl Based Yes @stonetemple / + Eric Enge
  • On using Likes as votes the way links are used: “…what does a like mean? Some people like the page, some folks might like the content, some folks might just think it’s funny and likeable. As you said, the likes are a good signal, but they’re not a granular signal of what particular thing you’re actually expressing a like about.” Bing’sStefan Weitz @stonetemple / + Eric Enge
  • It’s About Picking the Best Content @stonetemple / + Eric Enge
  • Weighting Votes - Relevance What What you want They’re to say Interested in Relevance @stonetemple / + Eric Enge
  • Weighting Votes – Authority How well do you know the topic? Recognized Thought leader? @stonetemple / + Eric Enge
  • Weighting Votes - Trust  Can your opinion be trusted?  What are your Perceived motives?  Do people engage With your brand?@stonetemple / + Eric Enge
  • Weighing Votes – Effort & Commitment @stonetemple / + Eric Enge
  • Balance of Signals? Think Like a Search Engineer Consider site with “to die for” link profile … but no one is talking about it Do you trust that site? @stonetemple / + Eric Enge
  • Which Site Looks Better to You? @stonetemple / + Eric Enge
  • Which Site Looks Better to You? (Hint) @stonetemple / + Eric Enge
  • Social Signals in Use@stonetemple / + Eric Enge
  • Bing’s Social Sidebar@stonetemple / + Eric Enge
  • Facebook Integration@stonetemple / + Eric Enge
  • Facebook Likes@stonetemple / + Eric Enge
  • Quora Integration@stonetemple / + Eric Enge
  • Reviews@stonetemple / + Eric Enge
  • Facebook Activity@stonetemple / + Eric Enge
  • Social Sharing Shown in Google Shared on Google+ Shared on Another Social Network Google+ Post @stonetemple / + Eric Enge
  • Must Be In Your Circles @stonetemple / + Eric Enge
  • Other SocialConnections Found Via Connected Accounts @stonetemple / + Eric Enge
  • Facebook Shares 0.35Facebook Total 0.34# Backlinks 0.34 Correlations WithFacebook Comments 0.31 RankingsFacebook Likes 0.28Tweets 0.24% Baclinks With Keyword 0.16 Source: Searchmetrics% Backlinks with NoFollow 0.16Keyword in Domain Name 0.11 @stonetemple / + Eric Enge
  • Be Careful With Correlations! @stonetemple / + Eric Enge
  • Bing Results 2010 (New York Post) @stonetemple / + Eric Enge
  • Bing Results 2011 @stonetemple / + Eric Enge
  • Bing Results 2012With a Social Sidebar @stonetemple / + Eric Enge
  • Influence of Social Media Likes / Shares / +1s • Your friend +1s it • Your friend shares it on Google Plus • Your friend shares it on another connected network • Your friend Likes it • Your friend shares it on Facebook or Twitter • Other networks with related content @stonetemple / + Eric Enge
  • Rel=Author@stonetemple / + Eric Enge
  • The Synergy We’re Looking For Shared on Social Networks Helps Drive New Followers, Fans, Friends Traffic, Links & New Subscribers @stonetemple / + Eric Enge
  • The Synergy We Are Looking For – Step 2 (Influencers) (Sharing) (Your Stuff) @stonetemple / + Eric Enge
  • Case Study: Social Media Link Building At Work@stonetemple / + Eric Enge
  • Interview with Tiffany Oberoi @stonetemple / + Eric Enge
  • An Influencer Said Something Nice About it @stonetemple / + Eric Enge
  • SERP for Key Search Term #3! @stonetemple / + Eric Enge
  • Interview with Peter Norvig @stonetemple / + Eric Enge
  • Influencer Tweet3.8 Million Followers! @stonetemple / + Eric Enge
  • An “Event” (Peter Norvig Interview) @stonetemple / + Eric Enge
  • Latest Matt Cutts Interview @stonetemple / + Eric Enge
  • Duane Forrester Interview @stonetemple / + Eric Enge
  • Link Results@stonetemple / + Eric Enge
  • Thank You!Eric Enge eenge@stonetemple.com @stonetemple + Eric Enge (508) 485-7751 www.stonetemple.com @stonetemple / + Eric Enge