Pubcon 2012 Vegas - Rel=Author, How it Works and Making it Work in Wordpress - 09-25-12

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A detailed view on how to implement it, and the issues with implementation in Wordpress

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Pubcon 2012 Vegas - Rel=Author, How it Works and Making it Work in Wordpress - 09-25-12

  1. 1. Rel=Author Problems! I tried them ALL!
  2. 2. First Off... Who Am I? Co-author: The Art of SEO President: Stone Temple Consulting 25+ person SEO and PPC firm Trainer: Instant E-Training Founder: Web Site Publishing Companies Publish web sites, grow them, then sell them 2 significant exits so far Twitter: @stonetemple Google +: +Eric Enge / +Stone Temple Consulting @stonetemple / + Eric Enge
  3. 3. Three Link Method Rel=“me” (Other Profiles) Author Page Rel=“me”Google Profile Individual Rel=“author” Post @stonetemple / + Eric Enge
  4. 4. Two Link Method Google Profile Contributor To Link Site Home Page?rel=“author”at end of URL Individual Post @stonetemple / + Eric Enge
  5. 5. Google Profile Setup Use with 3 Link Method Use with 2 Link Method@stonetemple / + Eric Enge
  6. 6. EMail MethodGoogle Profile Contributor To Link Site Home Page Individual Profile verified Post Email address in the Post attribution @stonetemple / + Eric Enge
  7. 7. Rel=Author Payoff@stonetemple / + Eric Enge
  8. 8. Show Your Image Once Per Page
  9. 9. Payoff Part II Basic rel= Author Result
  10. 10. Stayed Here for 2+ Minutes
  11. 11. Payoff Part II Conclusion Credit to AJ Kohn And Matt McGee Several new articles by me now shown
  12. 12. Google Looking at Other Signals• Finding author names on the page, even without rel author tag – Finding “by <author name>” on web pages• Ignore a few articles in the SERPs by an author? – There pictures will start to disappear• Much more on this topic here: – http://www.blindfiveyearold.com/reading-may- influence-authorrank
  13. 13. Rich Snippets Testing Tool @stonetemple / + Eric Enge
  14. 14. Preview Results – 3 Link Method @stonetemple / + Eric Enge
  15. 15. Preview Results – 2 Link Method @stonetemple / + Eric Enge
  16. 16. Author Page: Two Different rel=“me” Tags! @stonetemple / + Eric Enge
  17. 17. Post Page: Conflicting Author Tags @stonetemple / + Eric Enge
  18. 18. Wordpress Anyone?@stonetemple / + Eric Enge
  19. 19. The Main IssueWordpress default is to strip out rel=author tags @stonetemple / + Eric Enge
  20. 20. Google Recommended Plugin @stonetemple / + Eric Enge
  21. 21. However, Author Can Put ANY HTML in their Bio With This Plugin
  22. 22. Using the Title Attribute Tag 1 2
  23. 23. This adds a Rel=“author” Tag to your menu itemThanks to Kathy Brown of Stone Temple for this one!
  24. 24. How to Do it Manually@stonetemple / + Eric Enge
  25. 25. Fill in the Biographical InfoAbout YourselfBiographical Info: Eric is a wonderful author who knows everything about everything. You should read all his stuff! <a href="https://plus.google.com /123456789012345678901? rel=author">Google+</a> (Plug in your Google ID above) @stonetemple / + Eric Enge
  26. 26. Genesis Theme Hooks@stonetemple / + Eric Enge
  27. 27. PHP Code to Go Into a Head Section Hook If Author page<?php Rel=“me” toif(is_author(insert-author-name)) { ?> profile <a rel="me"href="https://plus.google.com/123456789012345678901/">Google+</a> <?php }else { ?> <a rel="author"href="http://www.stonetemple.com/author/famintath/"></a> <?php } Otherwise, Rel=“Author”?> To author page @stonetemple / + Eric Enge
  28. 28. Or edit the Wordpress Source
  29. 29. I Tried to Make this Author Page @stonetemple / + Eric Enge
  30. 30. But Google Wanted it to be This One (the Wordpress Author Login Page) @stonetemple / + Eric Enge
  31. 31. Thank You!Eric Enge eenge@stonetemple.com @stonetemple + Eric Enge (508) 485-7751 www.stonetemple.com @stonetemple / + Eric Enge

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