Pubcon 2012 Vegas - Rel=Author, How it Works and Making it Work in Wordpress - 09-25-12

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A detailed view on how to implement it, and the issues with implementation in Wordpress

A detailed view on how to implement it, and the issues with implementation in Wordpress

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  • 1. Rel=Author Problems! I tried them ALL!
  • 2. First Off... Who Am I? Co-author: The Art of SEO President: Stone Temple Consulting 25+ person SEO and PPC firm Trainer: Instant E-Training Founder: Web Site Publishing Companies Publish web sites, grow them, then sell them 2 significant exits so far Twitter: @stonetemple Google +: +Eric Enge / +Stone Temple Consulting @stonetemple / + Eric Enge
  • 3. Three Link Method Rel=“me” (Other Profiles) Author Page Rel=“me”Google Profile Individual Rel=“author” Post @stonetemple / + Eric Enge
  • 4. Two Link Method Google Profile Contributor To Link Site Home Page?rel=“author”at end of URL Individual Post @stonetemple / + Eric Enge
  • 5. Google Profile Setup Use with 3 Link Method Use with 2 Link Method@stonetemple / + Eric Enge
  • 6. EMail MethodGoogle Profile Contributor To Link Site Home Page Individual Profile verified Post Email address in the Post attribution @stonetemple / + Eric Enge
  • 7. Rel=Author Payoff@stonetemple / + Eric Enge
  • 8. Show Your Image Once Per Page
  • 9. Payoff Part II Basic rel= Author Result
  • 10. Stayed Here for 2+ Minutes
  • 11. Payoff Part II Conclusion Credit to AJ Kohn And Matt McGee Several new articles by me now shown
  • 12. Google Looking at Other Signals• Finding author names on the page, even without rel author tag – Finding “by <author name>” on web pages• Ignore a few articles in the SERPs by an author? – There pictures will start to disappear• Much more on this topic here: – http://www.blindfiveyearold.com/reading-may- influence-authorrank
  • 13. Rich Snippets Testing Tool @stonetemple / + Eric Enge
  • 14. Preview Results – 3 Link Method @stonetemple / + Eric Enge
  • 15. Preview Results – 2 Link Method @stonetemple / + Eric Enge
  • 16. Author Page: Two Different rel=“me” Tags! @stonetemple / + Eric Enge
  • 17. Post Page: Conflicting Author Tags @stonetemple / + Eric Enge
  • 18. Wordpress Anyone?@stonetemple / + Eric Enge
  • 19. The Main IssueWordpress default is to strip out rel=author tags @stonetemple / + Eric Enge
  • 20. Google Recommended Plugin @stonetemple / + Eric Enge
  • 21. However, Author Can Put ANY HTML in their Bio With This Plugin
  • 22. Using the Title Attribute Tag 1 2
  • 23. This adds a Rel=“author” Tag to your menu itemThanks to Kathy Brown of Stone Temple for this one!
  • 24. How to Do it Manually@stonetemple / + Eric Enge
  • 25. Fill in the Biographical InfoAbout YourselfBiographical Info: Eric is a wonderful author who knows everything about everything. You should read all his stuff! <a href="https://plus.google.com /123456789012345678901? rel=author">Google+</a> (Plug in your Google ID above) @stonetemple / + Eric Enge
  • 26. Genesis Theme Hooks@stonetemple / + Eric Enge
  • 27. PHP Code to Go Into a Head Section Hook If Author page<?php Rel=“me” toif(is_author(insert-author-name)) { ?> profile <a rel="me"href="https://plus.google.com/123456789012345678901/">Google+</a> <?php }else { ?> <a rel="author"href="http://www.stonetemple.com/author/famintath/"></a> <?php } Otherwise, Rel=“Author”?> To author page @stonetemple / + Eric Enge
  • 28. Or edit the Wordpress Source
  • 29. I Tried to Make this Author Page @stonetemple / + Eric Enge
  • 30. But Google Wanted it to be This One (the Wordpress Author Login Page) @stonetemple / + Eric Enge
  • 31. Thank You!Eric Enge eenge@stonetemple.com @stonetemple + Eric Enge (508) 485-7751 www.stonetemple.com @stonetemple / + Eric Enge