Link Penalty Recovery, by Eric Enge at SMX West 2013 – March 12, 2013

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Learn how to recover from link penalties. This presentation outlines the steps required, and the philosophy you need to use to be successful.

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Link Penalty Recovery, by Eric Enge at SMX West 2013 – March 12, 2013

  1. 1. Penguin & Unnatural Links Recovery
  2. 2. First Off... Who Am I? Co-author: The Art of SEO President: Stone Temple Consulting, 25+ person SEO and PPC firm Trainer: Instant E-Training Founder: Web Site Publishing Companies  Publish > Grow > $ell  Two significant sites exit thus far @stonetemple / + Eric Enge
  3. 3. Penguin Drove Traffic Drops @stonetemple / + Eric Enge
  4. 4. Beware of Unnatural Links @stonetemple / + Eric Enge
  5. 5. Beware of Unnatural Links @stonetemple / + Eric Enge
  6. 6. Panda/Penguin Algorithm Structure @stonetemple / + Eric Enge
  7. 7. Article Directories@stonetemple / + Eric Enge
  8. 8. Directories, forum posts, bookmarks, … @stonetemple / + Eric Enge
  9. 9. Guest Post Spam@stonetemple / + Eric Enge
  10. 10. Does Your Anchor Text Look Like This? @stonetemple / + Eric Enge
  11. 11. Or, Like This?@stonetemple / + Eric Enge
  12. 12. Sample Link Profile Links: 1,273,452 Linking Domains: 11,897 How do I get started? @stonetemple / + Eric Enge
  13. 13. Start by Categorizing For example:  Blogs  Pages with multiple links  Sites with more than one linking page  Rich anchor text links  Links from comments  Links from the same “C” block  NoFollow’ed Links Speeds analysis and clean up  Example: 1M links vs. 10,000 linking domains @stonetemple / + Eric Enge
  14. 14. Criteria“Would you have invested time to get this link if Googledid not exist?”“Would you proudly show this to a prospectivecustomer pre-sale?”“Would you show it to your children?”“Did the person giving you the link mean it as a genuineendorsement?”“If argue it that it’s a good link, It’s NOT.” @stonetemple / + Eric Enge
  15. 15. And, Now the Big OneYou must look at every single linking domain! @stonetemple / + Eric Enge
  16. 16. @stonetemple / + Eric Enge
  17. 17. Reconsideration Guidelines Be very thorough in your cleanup first!  Don’t waste their time Be respectful! Don’t whine or talk about what you lost Be short and to the point  Nature of problem (stats are good)  What you did to clean it up Clearly state that you intend to abide by Webmaster Guidelines going forward @stonetemple / + Eric Enge
  18. 18. Unnatural Links Messages (V1) Worth filing a request here too Same general guidelines If you can’t get totally cleaned up quickly:  Consider sending a reconsideration request in to buy time  Show significant progress  Show commitment to totally clean it up May give you more time before they act YOUR MILEAGE MAY VARY @stonetemple / + Eric Enge
  19. 19.  How STC Can Help SpamLink Detective automates categorization Experienced resources to lead the effort  We can do 100% of the work …  … or coordinate your internal resources Extensive link clean up experience  4 recent projects with sites with over 1M links  3 had actual penalties  1 had the unnatural links (V1) message  Dozens of other clean up projects  100% recovery success rate @stonetemple / + Eric Enge
  20. 20. Thank You!Eric Enge eenge@stonetemple.com @stonetemple + Eric Enge (508) 485-7751 www.stonetemple.com @stonetemple / + Eric Enge

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