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Link Penalty Recovery, by Eric Enge at SMX West 2013 – March 12, 2013
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Link Penalty Recovery, by Eric Enge at SMX West 2013 – March 12, 2013

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Learn how to recover from link penalties. This presentation outlines the steps required, and the philosophy you need to use to be successful.

Learn how to recover from link penalties. This presentation outlines the steps required, and the philosophy you need to use to be successful.

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    Link Penalty Recovery, by Eric Enge at SMX West 2013 – March 12, 2013 Link Penalty Recovery, by Eric Enge at SMX West 2013 – March 12, 2013 Presentation Transcript

    • Penguin & Unnatural Links Recovery
    • First Off... Who Am I? Co-author: The Art of SEO President: Stone Temple Consulting, 25+ person SEO and PPC firm Trainer: Instant E-Training Founder: Web Site Publishing Companies  Publish > Grow > $ell  Two significant sites exit thus far @stonetemple / + Eric Enge
    • Penguin Drove Traffic Drops @stonetemple / + Eric Enge
    • Beware of Unnatural Links @stonetemple / + Eric Enge
    • Beware of Unnatural Links @stonetemple / + Eric Enge
    • Panda/Penguin Algorithm Structure @stonetemple / + Eric Enge
    • Article Directories@stonetemple / + Eric Enge
    • Directories, forum posts, bookmarks, … @stonetemple / + Eric Enge
    • Guest Post Spam@stonetemple / + Eric Enge
    • Does Your Anchor Text Look Like This? @stonetemple / + Eric Enge
    • Or, Like This?@stonetemple / + Eric Enge
    • Sample Link Profile Links: 1,273,452 Linking Domains: 11,897 How do I get started? @stonetemple / + Eric Enge
    • Start by Categorizing For example:  Blogs  Pages with multiple links  Sites with more than one linking page  Rich anchor text links  Links from comments  Links from the same “C” block  NoFollow’ed Links Speeds analysis and clean up  Example: 1M links vs. 10,000 linking domains @stonetemple / + Eric Enge
    • Criteria“Would you have invested time to get this link if Googledid not exist?”“Would you proudly show this to a prospectivecustomer pre-sale?”“Would you show it to your children?”“Did the person giving you the link mean it as a genuineendorsement?”“If argue it that it’s a good link, It’s NOT.” @stonetemple / + Eric Enge
    • And, Now the Big OneYou must look at every single linking domain! @stonetemple / + Eric Enge
    • @stonetemple / + Eric Enge
    • Reconsideration Guidelines Be very thorough in your cleanup first!  Don’t waste their time Be respectful! Don’t whine or talk about what you lost Be short and to the point  Nature of problem (stats are good)  What you did to clean it up Clearly state that you intend to abide by Webmaster Guidelines going forward @stonetemple / + Eric Enge
    • Unnatural Links Messages (V1) Worth filing a request here too Same general guidelines If you can’t get totally cleaned up quickly:  Consider sending a reconsideration request in to buy time  Show significant progress  Show commitment to totally clean it up May give you more time before they act YOUR MILEAGE MAY VARY @stonetemple / + Eric Enge
    •  How STC Can Help SpamLink Detective automates categorization Experienced resources to lead the effort  We can do 100% of the work …  … or coordinate your internal resources Extensive link clean up experience  4 recent projects with sites with over 1M links  3 had actual penalties  1 had the unnatural links (V1) message  Dozens of other clean up projects  100% recovery success rate @stonetemple / + Eric Enge
    • Thank You!Eric Enge eenge@stonetemple.com @stonetemple + Eric Enge (508) 485-7751 www.stonetemple.com @stonetemple / + Eric Enge