Influencer Marketing: Using Relationships to Build Killer Links

Influencer Marketing

Who Am I?Co-author of The Art of SEOPresident of Stone Temple Consulting 25+ person SEO and PPC firmTrainer for Instant E-TrainingFounder of Web Site Publishing Companies @stonetemple +Eric Enge

The Influencer Audience Factor YOU INFLUENCER Your Reach Their Reach @stonetemple / +Eric Enge

The Influencer Trust Factor 20 Shares 10 Links 20,000 Connections 100 Shares 50 Links 20,000 Connections @stonetemple / +Eric Enge

The Synergy We’re Looking For – Step 1 Shared on Social Networks Helps Drive New Followers, Fans, Friends Traffic, Links & New Subscribers @stonetemple / +Eric Enge

The Synergy We Are Looking For – Step 2 (Influencers) (Sharing) (Your Stuff) @stonetemple / +Eric Enge

Where “it” lives in the organization @stonetemple / +Eric Enge

Finding Influencers @stonetemple / +Eric Enge

Klout Categories @stonetemple / +Eric Enge

Twitter Search for #gps @stonetemple / +Eric Enge

Amazon Book Search @stonetemple / +Eric Enge

Conference Agendas @stonetemple / +Eric Enge

Klout – Influenced By @stonetemple / +Eric Enge

Who else writes for the same blog? @stonetemple / +Eric Enge

Ways to Verify Influence @stonetemple / +Eric Enge

Klout@stonetemple / +Eric Enge

Does Your Anchor Text Look Like This? 6% 12% 10% 11% 11% 13% 23% 14% @stonetemple / +Eric Enge

Or, Like This?Domain Brand Name

“Looking Natural” – Links You Won’t Get• Article directories• Low value directories• Blog and forum comments• Link networks• Wordpress themes• Reciprocal links• Sites that do not care about content quality @stonetemple / +Eric Enge

@stonetemple / +Eric Enge

Influencer Marketing @stonetemple / +Eric Enge

Blog with Quality Content@stonetemple / +Eric Enge

Lots of Guest Posts@stonetemple / +Eric Enge

Strong Twitter Presence @stonetemple / +Eric Enge

Solid Facebook Presence@stonetemple / +Eric Enge

Basic Strategy• Post great content: 3 to 4 times per week – 2/3 of the posts are from guest authors• Guest Post on other sites: 3 to 5 times per week• Always building relationships with influencers• Great content on Twitter and Facebook• Promote posts on Twitter and Facebook @stonetemple / +Eric Enge

Top Anchor Text @stonetemple / +Eric Enge

Sample Results• http://blog.kissmetrics.com/color-psychology/• 681 links from unique domains• 7,983 tweets• 4k Likes• http://blog.kissmetrics.com/science-of-social-timing-1/• 504 links from unique domains• 10,600 tweets• 1k Likes• The site gets 200,000+ visitors per month @stonetemple / +Eric Enge

Thank You!Eric Engeeenge@stonetemple.com@stonetemple+Eric Enge(508) 485-7751www.stonetemple.com

Influencer Marketing: Using Relationships to Build Killer Links

by Eric Enge on Jun 14, 2012

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Influencer Marketing: Using Relationships to Build Killer Links Presentation Transcript