Influencer Marketing
Who Am I?Co-author of The Art of SEOPresident of Stone Temple Consulting  25+ person SEO and PPC firmTrainer for Instant E...
The Influencer Audience Factor       YOU                         INFLUENCER    Your Reach                     Their Reach ...
The Influencer Trust Factor                                    20 Shares                                    10 Links      ...
The Synergy We’re Looking For – Step 1                Shared on                Social Networks                Helps Drive ...
The Synergy We Are Looking For – Step 2                                         (Influencers)                             ...
Where “it” lives in the organization            @stonetemple / +Eric Enge
Finding Influencers    @stonetemple / +Eric Enge
Klout Categories  @stonetemple / +Eric Enge
Twitter Search for #gps      @stonetemple / +Eric Enge
Amazon Book Search    @stonetemple / +Eric Enge
Conference Agendas    @stonetemple / +Eric Enge
Klout – Influenced By     @stonetemple / +Eric Enge
Who else writes for the same blog?           @stonetemple / +Eric Enge
Ways to Verify Influence      @stonetemple / +Eric Enge
Klout@stonetemple / +Eric Enge
Does Your Anchor Text Look Like This?          6% 12%    10%                    11%  11%   13%            23%          14%...
Or, Like This?Domain   Brand Name
“Looking Natural” – Links You Won’t Get•   Article directories•   Low value directories•   Blog and forum comments•   Link...
@stonetemple / +Eric Enge
Influencer Marketing    @stonetemple / +Eric Enge
Blog                             with                            Quality                            Content@stonetemple / ...
Lots of                            Guest                             Posts@stonetemple / +Eric Enge
Strong Twitter Presence      @stonetemple / +Eric Enge
Solid                            Facebook                            Presence@stonetemple / +Eric Enge
Basic Strategy• Post great content: 3 to 4 times per week  – 2/3 of the posts are from guest authors• Guest Post on other ...
Top Anchor   Text             @stonetemple / +Eric Enge
Sample Results•   http://blog.kissmetrics.com/color-psychology/•   681 links from unique domains•   7,983 tweets•   4k Lik...
Thank You!Eric Engeeenge@stonetemple.com@stonetemple+Eric Enge(508) 485-7751www.stonetemple.com
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Influencer Marketing: Using Relationships to Build Killer Links

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Strategies for identifying influencers and building relationships with them to you can develop killer links for your site.

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Transcript of "Influencer Marketing: Using Relationships to Build Killer Links"

  1. 1. Influencer Marketing
  2. 2. Who Am I?Co-author of The Art of SEOPresident of Stone Temple Consulting 25+ person SEO and PPC firmTrainer for Instant E-TrainingFounder of Web Site Publishing Companies @stonetemple +Eric Enge
  3. 3. The Influencer Audience Factor YOU INFLUENCER Your Reach Their Reach @stonetemple / +Eric Enge
  4. 4. The Influencer Trust Factor 20 Shares 10 Links 20,000 Connections 100 Shares 50 Links 20,000 Connections @stonetemple / +Eric Enge
  5. 5. The Synergy We’re Looking For – Step 1 Shared on Social Networks Helps Drive New Followers, Fans, Friends Traffic, Links & New Subscribers @stonetemple / +Eric Enge
  6. 6. The Synergy We Are Looking For – Step 2 (Influencers) (Sharing) (Your Stuff) @stonetemple / +Eric Enge
  7. 7. Where “it” lives in the organization @stonetemple / +Eric Enge
  8. 8. Finding Influencers @stonetemple / +Eric Enge
  9. 9. Klout Categories @stonetemple / +Eric Enge
  10. 10. Twitter Search for #gps @stonetemple / +Eric Enge
  11. 11. Amazon Book Search @stonetemple / +Eric Enge
  12. 12. Conference Agendas @stonetemple / +Eric Enge
  13. 13. Klout – Influenced By @stonetemple / +Eric Enge
  14. 14. Who else writes for the same blog? @stonetemple / +Eric Enge
  15. 15. Ways to Verify Influence @stonetemple / +Eric Enge
  16. 16. Klout@stonetemple / +Eric Enge
  17. 17. Does Your Anchor Text Look Like This? 6% 12% 10% 11% 11% 13% 23% 14% @stonetemple / +Eric Enge
  18. 18. Or, Like This?Domain Brand Name
  19. 19. “Looking Natural” – Links You Won’t Get• Article directories• Low value directories• Blog and forum comments• Link networks• Wordpress themes• Reciprocal links• Sites that do not care about content quality @stonetemple / +Eric Enge
  20. 20. @stonetemple / +Eric Enge
  21. 21. Influencer Marketing @stonetemple / +Eric Enge
  22. 22. Blog with Quality Content@stonetemple / +Eric Enge
  23. 23. Lots of Guest Posts@stonetemple / +Eric Enge
  24. 24. Strong Twitter Presence @stonetemple / +Eric Enge
  25. 25. Solid Facebook Presence@stonetemple / +Eric Enge
  26. 26. Basic Strategy• Post great content: 3 to 4 times per week – 2/3 of the posts are from guest authors• Guest Post on other sites: 3 to 5 times per week• Always building relationships with influencers• Great content on Twitter and Facebook• Promote posts on Twitter and Facebook @stonetemple / +Eric Enge
  27. 27. Top Anchor Text @stonetemple / +Eric Enge
  28. 28. Sample Results• http://blog.kissmetrics.com/color-psychology/• 681 links from unique domains• 7,983 tweets• 4k Likes• http://blog.kissmetrics.com/science-of-social-timing-1/• 504 links from unique domains• 10,600 tweets• 1k Likes• The site gets 200,000+ visitors per month @stonetemple / +Eric Enge
  29. 29. Thank You!Eric Engeeenge@stonetemple.com@stonetemple+Eric Enge(508) 485-7751www.stonetemple.com
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