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Influencer Marketing: Using Relationships to Build Killer Links
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Influencer Marketing: Using Relationships to Build Killer Links

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Strategies for identifying influencers and building relationships with them to you can develop killer links for your site.

Strategies for identifying influencers and building relationships with them to you can develop killer links for your site.

Published in: Business, Technology, Design

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  • 1. Influencer Marketing
  • 2. Who Am I?Co-author of The Art of SEOPresident of Stone Temple Consulting 25+ person SEO and PPC firmTrainer for Instant E-TrainingFounder of Web Site Publishing Companies @stonetemple +Eric Enge
  • 3. The Influencer Audience Factor YOU INFLUENCER Your Reach Their Reach @stonetemple / +Eric Enge
  • 4. The Influencer Trust Factor 20 Shares 10 Links 20,000 Connections 100 Shares 50 Links 20,000 Connections @stonetemple / +Eric Enge
  • 5. The Synergy We’re Looking For – Step 1 Shared on Social Networks Helps Drive New Followers, Fans, Friends Traffic, Links & New Subscribers @stonetemple / +Eric Enge
  • 6. The Synergy We Are Looking For – Step 2 (Influencers) (Sharing) (Your Stuff) @stonetemple / +Eric Enge
  • 7. Where “it” lives in the organization @stonetemple / +Eric Enge
  • 8. Finding Influencers @stonetemple / +Eric Enge
  • 9. Klout Categories @stonetemple / +Eric Enge
  • 10. Twitter Search for #gps @stonetemple / +Eric Enge
  • 11. Amazon Book Search @stonetemple / +Eric Enge
  • 12. Conference Agendas @stonetemple / +Eric Enge
  • 13. Klout – Influenced By @stonetemple / +Eric Enge
  • 14. Who else writes for the same blog? @stonetemple / +Eric Enge
  • 15. Ways to Verify Influence @stonetemple / +Eric Enge
  • 16. Klout@stonetemple / +Eric Enge
  • 17. Does Your Anchor Text Look Like This? 6% 12% 10% 11% 11% 13% 23% 14% @stonetemple / +Eric Enge
  • 18. Or, Like This?Domain Brand Name
  • 19. “Looking Natural” – Links You Won’t Get• Article directories• Low value directories• Blog and forum comments• Link networks• Wordpress themes• Reciprocal links• Sites that do not care about content quality @stonetemple / +Eric Enge
  • 20. @stonetemple / +Eric Enge
  • 21. Influencer Marketing @stonetemple / +Eric Enge
  • 22. Blog with Quality Content@stonetemple / +Eric Enge
  • 23. Lots of Guest Posts@stonetemple / +Eric Enge
  • 24. Strong Twitter Presence @stonetemple / +Eric Enge
  • 25. Solid Facebook Presence@stonetemple / +Eric Enge
  • 26. Basic Strategy• Post great content: 3 to 4 times per week – 2/3 of the posts are from guest authors• Guest Post on other sites: 3 to 5 times per week• Always building relationships with influencers• Great content on Twitter and Facebook• Promote posts on Twitter and Facebook @stonetemple / +Eric Enge
  • 27. Top Anchor Text @stonetemple / +Eric Enge
  • 28. Sample Results• http://blog.kissmetrics.com/color-psychology/• 681 links from unique domains• 7,983 tweets• 4k Likes• http://blog.kissmetrics.com/science-of-social-timing-1/• 504 links from unique domains• 10,600 tweets• 1k Likes• The site gets 200,000+ visitors per month @stonetemple / +Eric Enge
  • 29. Thank You!Eric Engeeenge@stonetemple.com@stonetemple+Eric Enge(508) 485-7751www.stonetemple.com

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