Eric Enge Guest Posting Presentation SMX Advanced 2011
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Eric Enge Guest Posting Presentation SMX Advanced 2011

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A look at three guest posting campaigns that landed links on USA.gov, Boston.com, and Washpost.com

A look at three guest posting campaigns that landed links on USA.gov, Boston.com, and Washpost.com

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Eric Enge Guest Posting Presentation SMX Advanced 2011 Presentation Transcript

  • 1. Tough Love: Link Building For The Real World
  • 2. Who Am I?
    • Co-author of The Art of SEO
    • President of Stone Temple Consulting
      • 20+ person SEO and PPC firm
    • Trainer for Instant E-Training
    • Founder of Web Site Publishing Companies
      • Publish web sites, grow them, then sell them
      • 2 significant exits so far
    • On Twitter: @stonetemple
  • 3. Looks like a good target right?
  • 4. Flew to DC
  • 5. Gave a Day Long SEO Training Class
    • Audience: Government Webmasters
    • They paid costs and a speaking fee
    • 6 months later
    • 6 links on PR7 pages on a PR10 web site
    • Lesson: Credibility is EVERYTHING
  • 6. Another Good Site?
  • 7. Find out how to contact them
  • 8. Make the Sale
    • Establish Authority
    • And Sell it.
    Result: 3 article placements so far
  • 9. Another Good Site?
  • 10. Find the Opportunities
  • 11. Pitch the Content
    • You are an authority
    • Assume it
    • Sell it
    • Then deliver
    • Result: one killer link for a brand new site
  • 12. Summary
    • Stop believing in your limitations
    • Find the golden links
    • Be willing to invest big to win big
    • Establish and sell your authority
    • Stop thinking manipulation and start thinking excellence
  • 13. Thank You!
    • Eric Enge
    • [email_address]
    • @stonetemple
    • (508) 485-7751
    • www.stonetemple.com
    • For a One Sheet SEO Checklist, email me, or drop off a business card