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Eric Enge Guest Posting Presentation SMX Advanced 2011
Eric Enge Guest Posting Presentation SMX Advanced 2011
Eric Enge Guest Posting Presentation SMX Advanced 2011
Eric Enge Guest Posting Presentation SMX Advanced 2011
Eric Enge Guest Posting Presentation SMX Advanced 2011
Eric Enge Guest Posting Presentation SMX Advanced 2011
Eric Enge Guest Posting Presentation SMX Advanced 2011
Eric Enge Guest Posting Presentation SMX Advanced 2011
Eric Enge Guest Posting Presentation SMX Advanced 2011
Eric Enge Guest Posting Presentation SMX Advanced 2011
Eric Enge Guest Posting Presentation SMX Advanced 2011
Eric Enge Guest Posting Presentation SMX Advanced 2011
Eric Enge Guest Posting Presentation SMX Advanced 2011
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Eric Enge Guest Posting Presentation SMX Advanced 2011

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A look at three guest posting campaigns that landed links on USA.gov, Boston.com, and Washpost.com

A look at three guest posting campaigns that landed links on USA.gov, Boston.com, and Washpost.com

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  • 1. Tough Love: Link Building For The Real World
  • 2. Who Am I? <ul><li>Co-author of The Art of SEO </li></ul><ul><li>President of Stone Temple Consulting </li></ul><ul><ul><li>20+ person SEO and PPC firm </li></ul></ul><ul><li>Trainer for Instant E-Training </li></ul><ul><li>Founder of Web Site Publishing Companies </li></ul><ul><ul><li>Publish web sites, grow them, then sell them </li></ul></ul><ul><ul><li>2 significant exits so far </li></ul></ul><ul><li>On Twitter: @stonetemple </li></ul>
  • 3. Looks like a good target right?
  • 4. Flew to DC
  • 5. Gave a Day Long SEO Training Class <ul><li>Audience: Government Webmasters </li></ul><ul><li>They paid costs and a speaking fee </li></ul><ul><li>6 months later </li></ul><ul><li>6 links on PR7 pages on a PR10 web site </li></ul><ul><li>Lesson: Credibility is EVERYTHING </li></ul>
  • 6. Another Good Site?
  • 7. Find out how to contact them
  • 8. Make the Sale <ul><li>Establish Authority </li></ul><ul><li>And Sell it. </li></ul>Result: 3 article placements so far
  • 9. Another Good Site?
  • 10. Find the Opportunities
  • 11. Pitch the Content <ul><li>You are an authority </li></ul><ul><li>Assume it </li></ul><ul><li>Sell it </li></ul><ul><li>Then deliver </li></ul><ul><li>Result: one killer link for a brand new site </li></ul>
  • 12. Summary <ul><li>Stop believing in your limitations </li></ul><ul><li>Find the golden links </li></ul><ul><li>Be willing to invest big to win big </li></ul><ul><li>Establish and sell your authority </li></ul><ul><li>Stop thinking manipulation and start thinking excellence </li></ul>
  • 13. Thank You! <ul><li>Eric Enge </li></ul><ul><li>[email_address] </li></ul><ul><li>@stonetemple </li></ul><ul><li>(508) 485-7751 </li></ul><ul><li>www.stonetemple.com </li></ul><ul><li>For a One Sheet SEO Checklist, email me, or drop off a business card </li></ul>

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