Eric Enge Guest Posting Presentation SMX Advanced 2011

Tough Love: Link Building For The Real World

Who Am I?
Co-author of The Art of SEO
President of Stone Temple Consulting
20+ person SEO and PPC firm
Trainer for Instant E-Training
Founder of Web Site Publishing Companies
Publish web sites, grow them, then sell them
2 significant exits so far
On Twitter: @stonetemple

Looks like a good target right?

Flew to DC

Gave a Day Long SEO Training Class
Audience: Government Webmasters
They paid costs and a speaking fee
6 months later
6 links on PR7 pages on a PR10 web site
Lesson: Credibility is EVERYTHING

Another Good Site?

Find out how to contact them

Make the Sale
Establish Authority
And Sell it.
Result: 3 article placements so far

Another Good Site?

Find the Opportunities

Pitch the Content
You are an authority
Assume it
Sell it
Then deliver
Result: one killer link for a brand new site

Summary
Stop believing in your limitations
Find the golden links
Be willing to invest big to win big
Establish and sell your authority
Stop thinking manipulation and start thinking excellence

Thank You!
Eric Enge
[email_address]
@stonetemple
(508) 485-7751
www.stonetemple.com
For a One Sheet SEO Checklist, email me, or drop off a business card

Eric Enge Guest Posting Presentation SMX Advanced 2011

by Eric Enge

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