An in depth dive into Google's Hummingbird algorithm. A series of examples of how it works, a look at related patents, and what it means for publishers and SEO professionals. Presented at Pubcon Las Vegas on October 22, 2013.
“Where is the nearest pizza place?”
“How far is it from San Jose to Las Vegas?
“I want to know the price of gasoline”
“How tall is Anna Kournikova?
“When was the last episode of Breaking Bad? Query
Long Tail Impact
“Where is the nearest
Immediately After a Search for “Rome”
• Does your site
show that it
• Is the location
• Does your
sport site have
a page that
• What if Google knows that 25% of people who
enter the query “Eiffel Tower” next ask for the
height of the tower?
• Does your page answer that question?
• What are the real questions users have in
mind when they start with a basic query?
PageRank May No Longer Update
Last updated in Feb 2013
Not bring updated again this year
Google may not update it again
Data was really bad quality anyway
Much better to focus on actual authority
– Not a number that Google uses anyway!
• Comes with industry knowledge