Future Proofing Your SEO

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Future Proofing Your SEO

  1. 1. Algo Proofing – A Look at the Landscape
  2. 2. First Off... Who Am I?  Co-author: The Art of SEO  CEO: Stone Temple Consulting, 30+ person Digital Marketing and SEO firm  Columnist:  Interviewer:
  3. 3. The Takeaways
  4. 4. Moving to 100% (Not Provided)
  5. 5. Toolbar PageRank Updates are History?
  6. 6. The Adds
  7. 7. Hummingbird
  8. 8. Hummingbird in a Nutshell Hummingbird User Query Query Translator Modified Query Translated Search Query Results Main Algo
  9. 9. Conversational Queries “Show Me Pictures of the Eiffel Tower”
  10. 10. Remembers Context – “How Tall Is It?”
  11. 11. Basics of Hummingbird • Affects 90% of queries • Translates queries – Natural language – Synonyms – Context – Co-citation connections • Maps true user intent
  12. 12. Google Plus
  13. 13. Code for a Google Plus Share • • • • • • This is why people think the links pass value Note: Google deliberately and carefully architected this to pass PageRank They did so for a reason Our opinion that is that it is not treated the same as a traditional link It is probably filtered in some fashion Likely value is as a supplemental signal
  14. 14. Google Plus – Personalized Results
  15. 15. Google Plus Post in SERPs
  16. 16. How Google Plus Shares May Impact SEO (non-personalized) This is Speculation!
  17. 17. Authorship and AuthorRank
  18. 18. Eric Schmidt Google’s Eric Schmidt The New Digital Age “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”
  19. 19. In-Depth Articles
  20. 20. PublisherRank
  21. 21. What the H**L Do I Do Now?
  22. 22. Some Tactics Now Useless • Obsessing Over PageRank will slowly die off • Obsessing over keyword usage will as well
  23. 23. Google Wants You To Think Strategically
  24. 24. Be The Best At Something
  25. 25. Help Others and Communicate Your Expertise You
  26. 26. Address User Wants / Needs
  27. 27. Does Your Website Reflect That? Usability Functionality Usefulness
  28. 28. Does the Community Acknowledge You?
  29. 29. Thank You! Eric Enge eenge@stonetemple.com @stonetemple +Eric Enge (508) 485-7751 www.stonetemple.com
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