Duplicate Content slide deck from SES San Francisco August 15, 2012
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Duplicate Content slide deck from SES San Francisco August 15, 2012

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An overview of duplicate content that outlines how it is defined and potential solutions to fix it.

An overview of duplicate content that outlines how it is defined and potential solutions to fix it.

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Duplicate Content slide deck from SES San Francisco August 15, 2012 Duplicate Content slide deck from SES San Francisco August 15, 2012 Presentation Transcript

  • Duplicate ContentDefinition & SolutionsEric EngeStone Temple ConsultingCEOSan Francisco| August 13–17
  • San Francisco | August 13–17, 2012 | #sessfWho Am I? Co-author: The Art of SEO President: Stone Temple Consulting 25+ person SEO and PPC firm Trainer: Instant E-Training Twitter: @stonetemple Google Plus: +Eric Enge @stonetemple / +Eric Enge
  • San Francisco | August 13–17, 2012 | #sessfGeek Out Alert! @stonetemple / +Eric Enge
  • San Francisco | August 13–17, 2012 | #sessfThe Google Patents Goto: http://patft.uspto.gov/netahtml/PTO/srchnum.htm Then search on these numbers: – 6,615,209 – 6,658,423 Many other patents, but there are two of the key ones. Bring your headache meds @stonetemple / +Eric Enge
  • San Francisco | August 13–17, 2012 | #sessfI mean, serious meds @stonetemple / +Eric Enge
  • San Francisco | August 13–17, 2012 | #sessfTypical Web Page Top Navigation Left Content Right Sidebar Specific to Sidebar Navigation This page Navigation Sidebar Navigation @stonetemple / +Eric Enge
  • San Francisco | August 13–17, 2012 | #sessfInput to Dupe Content Algo Content Specific to This page @stonetemple / +Eric Enge
  • San Francisco | August 13–17, 2012 | #sessfExample Site @stonetemple / +Eric Enge
  • San Francisco | August 13–17, 2012 | #sessfManufacturer Supplied Text @stonetemple / +Eric Enge
  • San Francisco | August 13–17, 2012 | #sessfShingles The quick brown The obtuse fox … orangutan… The obtuse The altruistic = orangutan… alligator … The eager electric The quick brown eel … fox … The altruistic The eager electric alligator … eel … @stonetemple / +Eric Enge
  • San Francisco | August 13–17, 2012 | #sessfOne Sort Order @stonetemple / +Eric Enge
  • San Francisco | August 13–17, 2012 | #sessfVersus Another @stonetemple / +Eric Enge
  • San Francisco | August 13–17, 2012 | #sessfFaceted Navigation @stonetemple / +Eric Enge
  • San Francisco | August 13–17, 2012 | #sessf Faceted Navigation Solutions Preferred = canonical tag – <link rel="canonical" href="http://www.example.com/product.php? item=swedish-fish" /> – Source: http://googlewebmastercentral.blogspot.com/2009/02/specify-your-canonica Backup is to No Index alternate sort orders. @stonetemple / +Eric Enge
  • San Francisco | August 13–17, 2012 | #sessfSimple Database SubstitutionBoston is a great New York is aplace to live. great place to live. =Boston is the New York is thelargest city in largest city in NewMassachusetts. I York state. I likelike Boston New Yorkbecause the because thepeople are so people are sofriendly. friendly. @stonetemple / +Eric Enge
  • San Francisco | August 13–17, 2012 | #sessfSimple Synonym SubstitutionBoston is a great Boston is aplace to live. wonderful place to =Boston is the live. Boston is thelargest city in biggest city inMassachusetts. I Massachusetts. Ilike Boston like Bostonbecause the because thepeople are so people are sofriendly. nice. @stonetemple / +Eric Enge
  • San Francisco | August 13–17, 2012 | #sessfShingles + Synonyms The hard to The quick brown understand fox … orangutan… The obtuse The well meaning orangutan… The eager electric eel … = alligator … The fast brown fox … The altruistic The earnest alligator … electric eel … @stonetemple / +Eric Enge
  • San Francisco | August 13–17, 2012 | #sessf Query Specific!Fruit Storage Frodo Baggins is such a =Winter is part of nature’sway of … loveable …Storing fruit in Tupperware In the Taming of the Shrew,with proper air ventilation the …… Storing fruit in TupperwareKardassian filters are often with proper air ventilationused for … … @stonetemple / +Eric Enge
  • San Francisco | August 13–17, 2012 | #sessfPicking the Winner2006- 2011 2011 (coming soon?) PageRank  Original Author Trust /  Link Equity Authority Score Recency  Recency Original Author @stonetemple / +Eric Enge
  • San Francisco | August 13–17, 2012 | #sessfSolutions ny.com/ ny.com/?id=1234 @stonetemple / +Eric Enge
  • San Francisco | August 13–17, 2012 | #sessf301 Redirect ny.com/ ny.com/?id=1234 @stonetemple / +Eric Enge
  • San Francisco | August 13–17, 2012 | #sessf<link rel="canonical" href="http://ny.com"/> ny.com/ ny.com/?id=1234 @stonetemple / +Eric Enge
  • San Francisco | August 13–17, 2012 | #sessfTell the Search Engine to Ignore theParameter @stonetemple / +Eric Enge
  • San Francisco | August 13–17, 2012 | #sessfTwo Lesser Solutions No index the duplicate page – Keeps it out of the index – Still consumes crawl budget – Can pass link juice back to other pages Block crawling of dupes in robots.txt – May still be in the index – Saves crawl budget – Does NOT pass link juice back to other pages @stonetemple / +Eric Enge
  • San Francisco | August 13–17, 2012 | #sessfThank You!Eric Engeeenge@stonetemple.com@stonetemple+ Eric Enge(508) 485-7751www.stonetemple.com @stonetemple / +Eric Enge