Duplicate Content slide deck from SES San Francisco August 15, 2012

Duplicate ContentDefinition & SolutionsEric EngeStone Temple ConsultingCEOSan Francisco| August 13–17

San Francisco | August 13–17, 2012 | #sessfWho Am I? Co-author: The Art of SEO President: Stone Temple Consulting 25+ person SEO and PPC firm Trainer: Instant E-Training Twitter: @stonetemple Google Plus: +Eric Enge @stonetemple / +Eric Enge

San Francisco | August 13–17, 2012 | #sessfGeek Out Alert! @stonetemple / +Eric Enge

San Francisco | August 13–17, 2012 | #sessfThe Google Patents Goto: http://patft.uspto.gov/netahtml/PTO/srchnum.htm Then search on these numbers: – 6,615,209 – 6,658,423 Many other patents, but there are two of the key ones. Bring your headache meds @stonetemple / +Eric Enge

San Francisco | August 13–17, 2012 | #sessfI mean, serious meds @stonetemple / +Eric Enge

San Francisco | August 13–17, 2012 | #sessfTypical Web Page Top Navigation Left Content Right Sidebar Specific to Sidebar Navigation This page Navigation Sidebar Navigation @stonetemple / +Eric Enge

San Francisco | August 13–17, 2012 | #sessfInput to Dupe Content Algo Content Specific to This page @stonetemple / +Eric Enge

San Francisco | August 13–17, 2012 | #sessfExample Site @stonetemple / +Eric Enge

San Francisco | August 13–17, 2012 | #sessfManufacturer Supplied Text @stonetemple / +Eric Enge

San Francisco | August 13–17, 2012 | #sessfShingles The quick brown The obtuse fox … orangutan… The obtuse The altruistic = orangutan… alligator … The eager electric The quick brown eel … fox … The altruistic The eager electric alligator … eel … @stonetemple / +Eric Enge

San Francisco | August 13–17, 2012 | #sessfOne Sort Order @stonetemple / +Eric Enge

San Francisco | August 13–17, 2012 | #sessfVersus Another @stonetemple / +Eric Enge

San Francisco | August 13–17, 2012 | #sessfFaceted Navigation @stonetemple / +Eric Enge

San Francisco | August 13–17, 2012 | #sessf Faceted Navigation Solutions Preferred = canonical tag – <link rel="canonical" href="http://www.example.com/product.php? item=swedish-fish" /> – Source: http://googlewebmastercentral.blogspot.com/2009/02/specify-your-canonica Backup is to No Index alternate sort orders. @stonetemple / +Eric Enge

San Francisco | August 13–17, 2012 | #sessfSimple Database SubstitutionBoston is a great New York is aplace to live. great place to live. =Boston is the New York is thelargest city in largest city in NewMassachusetts. I York state. I likelike Boston New Yorkbecause the because thepeople are so people are sofriendly. friendly. @stonetemple / +Eric Enge

San Francisco | August 13–17, 2012 | #sessfSimple Synonym SubstitutionBoston is a great Boston is aplace to live. wonderful place to =Boston is the live. Boston is thelargest city in biggest city inMassachusetts. I Massachusetts. Ilike Boston like Bostonbecause the because thepeople are so people are sofriendly. nice. @stonetemple / +Eric Enge

San Francisco | August 13–17, 2012 | #sessfShingles + Synonyms The hard to The quick brown understand fox … orangutan… The obtuse The well meaning orangutan… The eager electric eel … = alligator … The fast brown fox … The altruistic The earnest alligator … electric eel … @stonetemple / +Eric Enge

San Francisco | August 13–17, 2012 | #sessf Query Specific!Fruit Storage Frodo Baggins is such a =Winter is part of nature’sway of … loveable …Storing fruit in Tupperware In the Taming of the Shrew,with proper air ventilation the …… Storing fruit in TupperwareKardassian filters are often with proper air ventilationused for … … @stonetemple / +Eric Enge

San Francisco | August 13–17, 2012 | #sessfPicking the Winner2006- 2011 2011 (coming soon?) PageRank  Original Author Trust /  Link Equity Authority Score Recency  Recency Original Author @stonetemple / +Eric Enge

San Francisco | August 13–17, 2012 | #sessfSolutions ny.com/ ny.com/?id=1234 @stonetemple / +Eric Enge

San Francisco | August 13–17, 2012 | #sessf301 Redirect ny.com/ ny.com/?id=1234 @stonetemple / +Eric Enge

San Francisco | August 13–17, 2012 | #sessf<link rel="canonical" href="http://ny.com"/> ny.com/ ny.com/?id=1234 @stonetemple / +Eric Enge

San Francisco | August 13–17, 2012 | #sessfTell the Search Engine to Ignore theParameter @stonetemple / +Eric Enge

San Francisco | August 13–17, 2012 | #sessfTwo Lesser Solutions No index the duplicate page – Keeps it out of the index – Still consumes crawl budget – Can pass link juice back to other pages Block crawling of dupes in robots.txt – May still be in the index – Saves crawl budget – Does NOT pass link juice back to other pages @stonetemple / +Eric Enge

San Francisco | August 13–17, 2012 | #sessfThank You!Eric Engeeenge@stonetemple.com@stonetemple+ Eric Enge(508) 485-7751www.stonetemple.com @stonetemple / +Eric Enge

http://www1.atchs.jp	269
https://si0.twimg.com	3
http://www.onlydoo.com	3
https://abs.twimg.com	2
https://twimg0-a.akamaihd.net	1

Duplicate Content slide deck from SES San Francisco August 15, 2012

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Duplicate Content slide deck from SES San Francisco August 15, 2012 Presentation Transcript