Authorship and AuthorRank

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  • 1. Authorship and AuthorRank
  • 2. First Off... Who Am I?  Co-author: The Art of SEO  CEO: Stone Temple Consulting, 30+  person Digital Marketing and SEO firm Columnist:  Interviewer:
  • 3. Rel=Author in Search Results
  • 4. Three Link Method Rel=“me” (Other Profiles) Rel=“me” Author Page Google Profile Individual Post Rel=“author”
  • 5. Two Link Method Google Profile Contributor To Link Site Home Page ?rel=“author” at end of URL Individual Post
  • 6. Google Profile Setup Use with 3 Link Method Use with 2 Link Method
  • 7. Email Method Google Profile Contributor To Link Site Home Page Individual Post Profile verified Email address in the Post attribution
  • 8. Structured Data Testing Tool
  • 9. Some Argue That it Increases CTR
  • 10. Google’s Matt Cutts Matt Cutts October 7, 2012 It’s just the case that that a picture is just more likely to attract attention. It’s just a little more likely to get the clicks, and you now, it’s almost like an indicator of trust.”
  • 11. In the future It may provide ranking benefits!
  • 12. Google’s Matt Cutts Matt Cutts October 7, 2012 Interview with Eric Enge “The idea is you want to have something that everybody can participate in and just make these sort of links, and then over time, as we start to learn more about who the high quality authors are, you could imagine that starting to affect rankings.
  • 13. Google’s Eric Schmidt Eric Schmidt The New Digital Age “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”
  • 14. Google’s John Mueller In a comment on a +Eric Enge Google Plus Discussion “We currently don't use the description metatag value in ranking, but it still makes sense to use it appropriately, right? There's a lot that can be said for using authorship markup, it's certainly not a no-op.”
  • 15. In-Depth Articles
  • 16. Does In-Depth Articles Use AuthorRank? • No clear evidence that it does • Appears to be more driven by PublisherRank • It might be that AuthorRank is a factor in determining PublisherRank? • No way to know
  • 17. No Clear Evidence of AuthorRank in Use …. Yet!
  • 18. Still a Noisy Signal
  • 19. The Best Tip for Building Your AuthorRank Build Your Authority With Humans On The Web
  • 20. Building Your Authority With Humans • Be an Expert • Create Great Content – Humans use social signals to help identify this – Engagement (comments) as well • Interact with other experts online • Help people • Write for high authority sites
  • 21. Google’s Matt Cutts Matt Cutts October 7, 2012 Interview with Eric Enge “By doing things that help build your own reputation, you are focusing on the right types of activity. Those are the signals we want to find and value the most anyway.”
  • 22. Engagement > 4,000 Total Shares
  • 23. Comment Volume
  • 24. Social Sharing Volume Per Article
  • 25. Social Event Volume Over Time
  • 26. Average Share Volume Per Article
  • 27. Authority of Publishing Sites
  • 28. Author Comparison on the Same Site
  • 29. Google Plus Activity 978 +1s 734 Shares 147,863!
  • 30. The Synergy We’re Looking For
  • 31. The Synergy We Are Looking For – Step 2 (Influencers) (Sharing) (Your Stuff)
  • 32. Thank You! Eric Enge eenge@stonetemple.com @stonetemple +Eric Enge (508) 485-7751 www.stonetemple.com