Integrating Social Media
 
“ Prior to the Internet, the latest technology that had any real effect on the way people sat down and talked together was...
Customers are people first.
And buyers second.
What do people thrive on?
 
44%
49%
Why is integration important?
 
 
 
The Transition of Marketing Communication
 
MOST Getting the out of Social Media
Monitoring Objectives Strategy Technology
<ul><li>The Importance of Listening </li></ul><ul><li>Custom Reputation Management </li></ul><ul><li>Google Alerts </li></...
 
<ul><li>Establish the Rules </li></ul><ul><li>Why are you applying social media? </li></ul>Objectives
 
<ul><li>Time Productivity </li></ul><ul><li>Management of Profiles </li></ul><ul><li>Where are you driving the user? </li>...
<ul><li>What technology are you using? </li></ul><ul><li>What technology are they using? </li></ul><ul><li>What technology...
What is a blog?
Injecting new media with traditional content
5 Ways to Combine
1. Social Media and Email
 
 
Google Feedburner
Delivra
Mail Chimp
Facebook Fanpage
 
2. Social Media and Events
Eventbrite
 
 
 
Facebook LinkedIN Twitter
3. Marketing Research
4. Traditional Networking
5. Lead Generation
 
 
 
 
 
 
Connect With Me <ul><li>Blog: http://ericriceblog.com </li></ul><ul><li>Twitter: @EA_Rice </li></ul><ul><li>Email: eric.ri...
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Boom Media Social Media Integration

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Boom Media Social Media Integration

  1. 1. Integrating Social Media
  2. 3. “ Prior to the Internet, the latest technology that had any real effect on the way people sat down and talked together was a table.” -Prof. Clay Shirky
  3. 4. Customers are people first.
  4. 5. And buyers second.
  5. 6. What do people thrive on?
  6. 8. 44%
  7. 9. 49%
  8. 10. Why is integration important?
  9. 14. The Transition of Marketing Communication
  10. 16. MOST Getting the out of Social Media
  11. 17. Monitoring Objectives Strategy Technology
  12. 18. <ul><li>The Importance of Listening </li></ul><ul><li>Custom Reputation Management </li></ul><ul><li>Google Alerts </li></ul><ul><ul><li>http://www.google.com/alerts </li></ul></ul>Monitoring
  13. 20. <ul><li>Establish the Rules </li></ul><ul><li>Why are you applying social media? </li></ul>Objectives
  14. 22. <ul><li>Time Productivity </li></ul><ul><li>Management of Profiles </li></ul><ul><li>Where are you driving the user? </li></ul><ul><li>Content. Content. Content. </li></ul>Strategy
  15. 23. <ul><li>What technology are you using? </li></ul><ul><li>What technology are they using? </li></ul><ul><li>What technology are your employees using? </li></ul>Technology
  16. 24. What is a blog?
  17. 25. Injecting new media with traditional content
  18. 26. 5 Ways to Combine
  19. 27. 1. Social Media and Email
  20. 30. Google Feedburner
  21. 31. Delivra
  22. 32. Mail Chimp
  23. 33. Facebook Fanpage
  24. 35. 2. Social Media and Events
  25. 36. Eventbrite
  26. 40. Facebook LinkedIN Twitter
  27. 41. 3. Marketing Research
  28. 42. 4. Traditional Networking
  29. 43. 5. Lead Generation
  30. 50. Connect With Me <ul><li>Blog: http://ericriceblog.com </li></ul><ul><li>Twitter: @EA_Rice </li></ul><ul><li>Email: eric.rice@mymediaboom.com </li></ul>

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