Making $$$ withWindows PhoneEric D. BoydDirector, Chicago + Cloud Practice
Introduction Eric D. Boyd 15 Years in Technology
I’m From Here
I Moved Here
I Work Here
I Work On
I Blog @ ericdboyd.com
I Tweet @EricDBoyd
How Would You Like To? Earn extra $$$ to…   Buy a coffee? - $2   Pay for a dinner? - $70   Pay a car payment? - $400   Pay...
Agenda Strategy Build Market Make $$$ Q&A
What Should I Build? Look for App Gaps Improve Painful Apps Build Mashups Be Alert Explore Competing Marketplaces
Fail Fast Prioritize Features Build Publish Gather Feedback Repeat
Getting Started How Much $$$ Will It Cost?   $99 Marketplace Account   Artwork How Much Time Do I Need To Invest?   Hours ...
Build Windows Phone Tools   http://create.msdn.com Windows Phone 7 Training Course   http://msdn.microsoft.com/en-   us/wp...
Windows Phone Marketplace
Marketplace Benefits Single Global Distribution Quick Start Screen Daily Merchandising Categorized Apps Quality Verified C...
Marketplace Details Over 27K apps   17% are Games   76% are English   47% are Free   38% of Paid Apps have Trials Over 7,6...
Publishing to the Marketplace Self-Service Portal   Set Markets, Pricing and Publishing Schedule Transparent Publishing   ...
App Hub Portal
Publishing ProcessApplication and Game Submission                              .xap                  App        .xap      ...
Make $$$ Great Apps   Functionality   Utility   Delight Average transaction is $2.93 Xbox Live titles are $2.99 - $5.99 Pa...
Paid Apps 70% Revenue Share Monthly Payout
Trials Limit Features and Prompt for Upgrade 70x more Downloads 10% Trial-to-Paid Conversion 7x higher sales
Price it Right Don’t underprice yourself. Start at upper end of price range. It is easier to cut than raise prices. A/B Pr...
Reach Users Globally Less than 15% of English apps are localized Customers prefer local language Localize meta-data and ap...
Merchandising Download Uplift   Panorama – 2000%   Featured Icon – 800%   Featured List – 150%
FREE Apps with Ad Revenue pubCenter 70% Revenue Share Demographic Targeting
Live Tiles with Push Notifications Increase Use Frequency Increase Duration of Session Increase User Satisfaction Increase...
Target Ads Know your Users Demographic Targeting via WLID Ad Location Services for Targeting
Update Your App Automatic Updates Renew Interest Peak Curiosity Continuously Improve
Get Feedback Telemetry   PreEmptive RunTime Intelligence Ratings and Reviews   Windows Phone Marketplace Forums and Collab...
Success Stories
http://bit.ly/reuuY0
Next Steps Explore Great Apps    http://www.bing.com/visualsearch?g=wp7&qpvt=Windows+Phone+7+Apps Register as a Windows Ph...
Resources Windows Phone 7 Developer Guide (P&P)    http://msdn.microsoft.com/en-us/library/gg490765.aspx Windows Phone Pla...
Design Resources iStockphoto    http://iStockphoto.com Shutterstock    http://www.shutterstock.com Fotolia    http://fotol...
FREE Windows Phones 10 FREE Unlocked Samsung Focus   http://www.windowsphone7event.com/contest/Contest   Index.aspx
Students DreamSpark   Free Marketplace Developer Account   http://www.dreamspark.com 50 FREE Unlocked Mango Phones   http:...
Q&A
Thank You!Eric D. BoydDirector, Chicago + Cloud PracticeCentareEmail: eric.boyd@centare.comTwitter: www.twitter.com/EricDB...
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Making $$$ with Windows Phone - TechWeek Chicago - July 27, 2011

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The release of Windows Phone has created a rare opportunity for app developers to get in on the ground floor of a new and fast-growth mobile app marketplace. In this session, we will explore the ins and outs of the Marketplace and how to get started building and monetizing apps for the Windows Phone.

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Making $$$ with Windows Phone - TechWeek Chicago - July 27, 2011

  1. 1. Making $$$ withWindows PhoneEric D. BoydDirector, Chicago + Cloud Practice
  2. 2. Introduction Eric D. Boyd 15 Years in Technology
  3. 3. I’m From Here
  4. 4. I Moved Here
  5. 5. I Work Here
  6. 6. I Work On
  7. 7. I Blog @ ericdboyd.com
  8. 8. I Tweet @EricDBoyd
  9. 9. How Would You Like To? Earn extra $$$ to… Buy a coffee? - $2 Pay for a dinner? - $70 Pay a car payment? - $400 Pay a mortgage? - $2,000 Be self-employed? - $10,000
  10. 10. Agenda Strategy Build Market Make $$$ Q&A
  11. 11. What Should I Build? Look for App Gaps Improve Painful Apps Build Mashups Be Alert Explore Competing Marketplaces
  12. 12. Fail Fast Prioritize Features Build Publish Gather Feedback Repeat
  13. 13. Getting Started How Much $$$ Will It Cost? $99 Marketplace Account Artwork How Much Time Do I Need To Invest? Hours & Days Do I Need A Device? Maybe
  14. 14. Build Windows Phone Tools http://create.msdn.com Windows Phone 7 Training Course http://msdn.microsoft.com/en- us/wp7trainingcourse.aspx Windows Phone MSDN Documentation http://msdn.microsoft.com/en- us/library/ff402535%28v=VS.92%29.aspx
  15. 15. Windows Phone Marketplace
  16. 16. Marketplace Benefits Single Global Distribution Quick Start Screen Daily Merchandising Categorized Apps Quality Verified CC & Mobile Operator Billing Automatic App Updates Beta Distribution
  17. 17. Marketplace Details Over 27K apps 17% are Games 76% are English 47% are Free 38% of Paid Apps have Trials Over 7,600 Developers in Marketplace 12 Downloads per User per Month
  18. 18. Publishing to the Marketplace Self-Service Portal Set Markets, Pricing and Publishing Schedule Transparent Publishing Detailed Test Criteria Detailed Content Policies Status Updates Certification process average is 5 days Unlimited Paid Apps - 100 Free Apps
  19. 19. App Hub Portal
  20. 20. Publishing ProcessApplication and Game Submission .xap App .xap App Packaging & submission .dll .dll Validation Marketplace Windows Phone 7 Deployment Service Add Apply .xap .xap Metadata Test Sign .dll .dll Criteria
  21. 21. Make $$$ Great Apps Functionality Utility Delight Average transaction is $2.93 Xbox Live titles are $2.99 - $5.99 Paid, Freemium or FREE?
  22. 22. Paid Apps 70% Revenue Share Monthly Payout
  23. 23. Trials Limit Features and Prompt for Upgrade 70x more Downloads 10% Trial-to-Paid Conversion 7x higher sales
  24. 24. Price it Right Don’t underprice yourself. Start at upper end of price range. It is easier to cut than raise prices. A/B Price Experiments
  25. 25. Reach Users Globally Less than 15% of English apps are localized Customers prefer local language Localize meta-data and app with native speakers
  26. 26. Merchandising Download Uplift Panorama – 2000% Featured Icon – 800% Featured List – 150%
  27. 27. FREE Apps with Ad Revenue pubCenter 70% Revenue Share Demographic Targeting
  28. 28. Live Tiles with Push Notifications Increase Use Frequency Increase Duration of Session Increase User Satisfaction Increases Ad Impressions
  29. 29. Target Ads Know your Users Demographic Targeting via WLID Ad Location Services for Targeting
  30. 30. Update Your App Automatic Updates Renew Interest Peak Curiosity Continuously Improve
  31. 31. Get Feedback Telemetry PreEmptive RunTime Intelligence Ratings and Reviews Windows Phone Marketplace Forums and Collaboration UserVoice Social Media Blog, twitter, Facebook, YouTube
  32. 32. Success Stories
  33. 33. http://bit.ly/reuuY0
  34. 34. Next Steps Explore Great Apps http://www.bing.com/visualsearch?g=wp7&qpvt=Windows+Phone+7+Apps Register as a Windows Phone Developer http://create.msdn.com User Experience Design Guidelines http://msdn.microsoft.com/en-us/library/hh202915(v=VS.92).aspx PreEmptive Runtime Intelligence http://www.preemptive.com/windowsphone7.html Microsoft pubCenter http://pubcenter.microsoft.com Chicago Windows Phone Developer Group http://www.meetup.com/Chicago-Windows-Phone-Developers/
  35. 35. Resources Windows Phone 7 Developer Guide (P&P) http://msdn.microsoft.com/en-us/library/gg490765.aspx Windows Phone Platform on MSDN http://msdn.microsoft.com/en-us/ff380145.aspx Windows Phone Team Blog http://windowsteamblog.com/windows_phone/b/wpdev/ Windows Azure Toolkit for WP7 http://watoolkitwp7.codeplex.com/ SketchFlow Template for Windows Phone http://wp7sketchflow.codeplex.com/ WP7 / Azure Quickstarts http://wp7azurequickstarts.codeplex.com/
  36. 36. Design Resources iStockphoto http://iStockphoto.com Shutterstock http://www.shutterstock.com Fotolia http://fotolia.com iconShock http://IconShock.com VectorStock http://www.VectorStock.com
  37. 37. FREE Windows Phones 10 FREE Unlocked Samsung Focus http://www.windowsphone7event.com/contest/Contest Index.aspx
  38. 38. Students DreamSpark Free Marketplace Developer Account http://www.dreamspark.com 50 FREE Unlocked Mango Phones http://www.technobuffalo.com/companies/microsoft/window s-phone/microsoft-launches-windows-phone-7-mango- development-contest/ FREE Xbox Games, Gift Cards and Phones http://wpstudentapp.com/
  39. 39. Q&A
  40. 40. Thank You!Eric D. BoydDirector, Chicago + Cloud PracticeCentareEmail: eric.boyd@centare.comTwitter: www.twitter.com/EricDBoydBlog: www.ericdboyd.com

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