Mobile Marketing For Business Success

The Power of Mobile Marketing

What Is Mobile Marketing ?

… meant to describe marketing on or with a mobile device such as an iPhone or Blackberry
- Wikipedia

A form of marketing that generally uses SMS or MMS to deliver its promotion to mobile phones or other mobile devices.

SMS ( Short Message Service ) is the text communication service of a phone
MMS ( Multimedia Messaging Service ) is the ability to send images, audio or video

Short Codes are special telephone numbers, significantly shorter than full telephone numbers that can be used to address SMS and MMS messages

Did you know….

95% of text messages are opened and read?

On average emails are read within 48 hours

Text Messages within 4 minutes

276 Million Americans Using Mobile Phones

Internet Reach: 1.7 Billion

Mobile Reach: 4.8 Billion

There are almost 5 times more mobile devices than there are computers

89% of the major brands currently planning to market via mobile phones

Mobile Marketing is where Social Media was 4 Years Ago , and SEO in 2000

Text: CRUMBS To: 56564 To receive a coupon for 15% off your next order!

Who is Mobile For?
Restaurants
Night Clubs
Real Estate
Security
Recreational
Spas/Salons
Politicians
Tourism
Schools
Retail
Entertainment
Hotels

How It Works
Step 1: Reserve Your Keyword
Step 2: Get Your Short Code
Step 3: Start Promoting To Build A List

Keyword Short Code

Platform Highlights
Coupons
Mobile Sites
Text 2 Vote
Text 2 Win
Pushes To Twitter to Facebook
Keyword Segmentation
Tier One Carrier
Mobile stat's
Can White Label upon request

1. Register Your Keyword: FWW

2. Set The AutoResponder Welcome to Free Webinar Wednesday! Receive 15% off your next order using this code: Feb2011 Call: 1-555-5555 Web: domain.com/offer

Tell Your Clients To Text FWW To 41513

4. They instantly receive a message with your offer

5. This will drive instant in store traffic

6. People will start buying all sorts of things ….

7. Generate business…

8. Connect with your Customers

SHOW DEMO

Text FWW to 94932

Objective:
Bring in new customers
Keep people gambling
Encourage signups to ‘A-List Players Club’

The Launch:
4 SMS Calls to Action Places Around Property
Incentive: Win Prizes
Auto Responder: “$10 in FREE slot play for new A-List sign-ups. Visit the Player’s Club booth & show this msg to redeem.”

Results:
514 texts-ins (COST $150)
348 total opt ins = 70% success rate
Out of 348 people, 237 were sent the message for the Players Signup
34 people signed up = 13.5% new player conversion
17 of those played above the $10
Casino generated $2809 in new revenue and 34 new members

Appointments

Coupons/Discounts

Information Push

Results
Within 3 weeks – over 2000 subscribers
On June 18th, 2006 TAO sent out its first Club Texting message to its subscriber base.
TAO NIGHTCLUB: TONIGHT - DJ BOB SINCLAR WITH SPECIAL GUEST FAARSHEED!! LADIES SHOW THIS TEXT AT THE DOOR TO RECEIVE COMP ADMISSION FOR YOU AND A GUEST. 10PM

THE ROI
Total Amount of People: 220 (a 11% return) Men: 118 Women: 102
Door Income: 118 Men Paying $15 Reduced Admission Each = $1770
Bar Income: 220 attendees average 2 drinks per person at average $10 per drink = $4400
Total Income = $6170

Mobile Rules
CAN-SPAM ( Act of 2003 ) designed to control unwanted commercial communication through email and text message services

You can be fined up to $100 per phone number you send a unsolicited message to.
So to 1000 people, that is $100,000 worth of penalties

How To Be Safe?
Get users to OPT in
Single via mobile device
Double via web device
Always include in your messages the instructions to OPT out
Reply STOP anytime to stop receiving msgs from XYZ

You have registered to receive txt msgs from XXXXXX watch for great offers and select savings to come via text. To opt-out reply STOP for help reply HELP.

How To Get Started?

Quick and Easy To Set Up
Instant Results
Does not take much of an investment to get started
Simple To Test

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Mobile Marketing For Business Success

by Eric Cook on Feb 18, 2011

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Mobile Marketing For Business Success — Presentation Transcript

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