Competing On The Internet Having a website is no longer enough… Market Source Agency June 4, 2009 Eric Cook, Certified Internet Business Consultant

Agenda Background Setting the stage Evolution of a website Getting found online Let’s get social E-mail marketing Cool stuff

Background

Setting the stage

Evolution of a website

Getting found online

Let’s get social

E-mail marketing

Cool stuff

Background Banking since 1992 Website design since 1994 MBA & GSB Internet/Business Consultant WSI - W e S implify the I nternet

Banking since 1992

Website design since 1994

MBA & GSB

Internet/Business Consultant

WSI - W e S implify the I nternet

Setting The Stage…

Online Activities

Online Advertising Spend

Percent of Total Spend

Evolution Of The Website

Yesterday vs. Today Then Online brochure One-way information Difficult to determine effectiveness Expense item without way to determine ROI Now 24/7 sales person Virtual office/store Held accountable for its actions (or lack of) Enables feedback and conversation Transparency

Then

Online brochure

One-way information

Difficult to determine effectiveness

Expense item without way to determine ROI

Now

24/7 sales person

Virtual office/store

Held accountable for its actions (or lack of)

Enables feedback and conversation

Transparency

Tested Your Website Lately? WebScan technology Spiders site like a search engine Ranks 1-10 on four criteria Areas of improvement

WebScan technology

Spiders site like a search engine

Ranks 1-10 on four criteria

Areas of improvement

Example 1

Example 2

Example 3

Getting Found Online

“Field of Dreams” Marketing Plan

How To Get Found Online Pay For It Bid on “keywords” in the various search engines Also known as paid search marketing or pay per click ( PPC ) Deserve It Understand what people are looking for and give it to them Also known as organic or search engine optimization ( SEO )

Pay For It

Bid on “keywords” in the various search engines

Also known as paid search marketing or pay per click ( PPC )

Deserve It

Understand what people are looking for and give it to them

Also known as organic or search engine optimization ( SEO )

PPC Organic SEO

Geo-Location - Maximize Your ROI Columbus, OH Searcher 2 Searcher 1 Searcher 3 ISP 1 ISP 2

Web 2.0 and Social Media

What is Web 2.0? Web 1.0 = One-way conversation “ Website” Web 2.0 = Two-way conversation Visitor-generated content Feedback and participation Involve and interact “ Business 101” Know me, like me, trust me… do business with me

Web 1.0 = One-way conversation

“ Website”

Web 2.0 = Two-way conversation

Visitor-generated content

Feedback and participation

Involve and interact

“ Business 101”

Know me, like me, trust me… do business with me

social media is basically a conversation hi whats up? social media What Is Social Media???

social media is basically a conversation

Using Networks Such As…

More Popular Than E-Mail

Objectives of Social Media

Are You Blogging? www.blogger.com www.wordpress.com www.typepad.com

www.blogger.com

Some Facebook Stats

Twitter-iffic

Twitter-iffic

Twitter-iffic

Twitter-iffic

E-Mail Marketing

Why E-Mail Marketing Saves Time : Putting together a direct mail campaign can take weeks vs. a matter of hours Quick Response : Recipients can respond instantly, meaning an immediate impact on sales Lower Costs : 30x more effective at lead generation than direct mail and avoids fixed costs like printing and postage Measurable ROI : You can see who clicks and visits your site to track activity and effectiveness

Saves Time : Putting together a direct mail campaign can take weeks vs. a matter of hours

Quick Response : Recipients can respond instantly, meaning an immediate impact on sales

Lower Costs : 30x more effective at lead generation than direct mail and avoids fixed costs like printing and postage

Measurable ROI : You can see who clicks and visits your site to track activity and effectiveness

Track Your Results!

Some Cool Stuff… The following are all FREE services, available today, that will save time and create convenience in your busy life. Enjoy… These are way cool!

The following are all FREE services, available today, that will save time and create convenience in your busy life. Enjoy…

JingProject.com Provides free screen capture for images and video (up to 5 minutes) Share online or locally for training and education http://www.jingproject.com

Provides free screen capture for images and video (up to 5 minutes)

Share online or locally for training and education

GOOG 411 Available with any phone Say where you are looking Say what you are you looking for Automatically connects http://www.google.com/goog411

Available with any phone

Say where you are looking

Say what you are you looking for

Automatically connects

Google Alerts http://www.google.com/alerts

RSS Readers - Create your own Personal Newspaper! RSS = R eally S imple S yndication Client software or a Web application which aggregates syndicated web content such as news headlines, blogs, podcasts, and vlogs in a single location for easy viewing. http://en.wikipedia.org/wiki/Aggregator

RSS = R eally S imple S yndication

Client software or a Web application which aggregates syndicated web content such as news headlines, blogs, podcasts, and vlogs in a single location for easy viewing.

Questions or Copy of Slides Eric Cook Certified Internet Business Consultant [email_address] www.PoweredByWSI.com (269) 841-5007