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Market Source Agency Network 2009 06 04 V2
 

Market Source Agency Network 2009 06 04 V2

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I presented this session to Market Source Agency Network, LLC in Gahanna, OH on June 4, 2009. We discussed the evolution of a website from static brochure to interactive communication tool. We also ...

I presented this session to Market Source Agency Network, LLC in Gahanna, OH on June 4, 2009. We discussed the evolution of a website from static brochure to interactive communication tool. We also discussed how social networking is changing the way businesses "connect" with customers and prospects and had a great discussion.

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Market Source Agency Network 2009 06 04 V2 Market Source Agency Network 2009 06 04 V2 Presentation Transcript

  • Competing On The Internet Having a website is no longer enough… Market Source Agency June 4, 2009 Eric Cook, Certified Internet Business Consultant
  • Agenda
    • Background
    • Setting the stage
    • Evolution of a website
    • Getting found online
    • Let’s get social
    • E-mail marketing
    • Cool stuff
  • Background
    • Banking since 1992
    • Website design since 1994
    • MBA & GSB
    • Internet/Business Consultant
    • WSI - W e S implify the I nternet
  • Setting The Stage…
  • Online Activities
  • Online Advertising Spend
  • Percent of Total Spend
  • Evolution Of The Website
  • Yesterday vs. Today
    • Then
      • Online brochure
      • One-way information
      • Difficult to determine effectiveness
      • Expense item without way to determine ROI
    • Now
      • 24/7 sales person
      • Virtual office/store
      • Held accountable for its actions (or lack of)
      • Enables feedback and conversation
      • Transparency
  • Tested Your Website Lately?
    • WebScan technology
    • Spiders site like a search engine
    • Ranks 1-10 on four criteria
    • Areas of improvement
  • Example 1
  • Example 2
  • Example 3
  • Getting Found Online
  • “Field of Dreams” Marketing Plan
  • How To Get Found Online
    • Pay For It
    • Bid on “keywords” in the various search engines
    • Also known as paid search marketing or pay per click ( PPC )
    • Deserve It
    • Understand what people are looking for and give it to them
    • Also known as organic or search engine optimization ( SEO )
  • PPC Organic SEO
  • Geo-Location - Maximize Your ROI Columbus, OH Searcher 2 Searcher 1 Searcher 3 ISP 1 ISP 2
  • Web 2.0 and Social Media
  • What is Web 2.0?
    • Web 1.0 = One-way conversation
      • “ Website”
    • Web 2.0 = Two-way conversation
      • Visitor-generated content
      • Feedback and participation
      • Involve and interact
    • “ Business 101”
      • Know me, like me, trust me… do business with me
    • social media is basically a conversation
    hi whats up? social media What Is Social Media???
  • Using Networks Such As…
  • More Popular Than E-Mail
  • Objectives of Social Media
  • Are You Blogging?
    • www.blogger.com
    www.wordpress.com www.typepad.com
  • Some Facebook Stats
  • Twitter-iffic
  • Twitter-iffic
  • Twitter-iffic
  • Twitter-iffic
  • E-Mail Marketing
  • Why E-Mail Marketing
    • Saves Time : Putting together a direct mail campaign can take weeks vs. a matter of hours
    • Quick Response : Recipients can respond instantly, meaning an immediate impact on sales
    • Lower Costs : 30x more effective at lead generation than direct mail and avoids fixed costs like printing and postage
    • Measurable ROI : You can see who clicks and visits your site to track activity and effectiveness
  • Track Your Results!
  • Some Cool Stuff…
    • The following are all FREE services, available today, that will save time and create convenience in your busy life. Enjoy…
    These are way cool!
  • JingProject.com
    • Provides free screen capture for images and video (up to 5 minutes)
    • Share online or locally for training and education
    http://www.jingproject.com
  • GOOG 411
    • Available with any phone
    • Say where you are looking
    • Say what you are you looking for
    • Automatically connects
    http://www.google.com/goog411
  • Google Alerts http://www.google.com/alerts
  •  
  • RSS Readers - Create your own Personal Newspaper!
    • RSS = R eally S imple S yndication
    • Client software or a Web application which aggregates syndicated web content such as news headlines, blogs, podcasts, and vlogs in a single location for easy viewing.
    http://en.wikipedia.org/wiki/Aggregator
  • Questions or Copy of Slides Eric Cook Certified Internet Business Consultant [email_address] www.PoweredByWSI.com (269) 841-5007
  •