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Blogging For Bankers
Blogging For Bankers
Blogging For Bankers
Blogging For Bankers
Blogging For Bankers
Blogging For Bankers
Blogging For Bankers
Blogging For Bankers
Blogging For Bankers
Blogging For Bankers
Blogging For Bankers
Blogging For Bankers
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Blogging For Bankers

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Blogs are becoming a popular way enhance and deepen relationships with clients by giving them a "say" in what the organization is talking about online.

Blogs are becoming a popular way enhance and deepen relationships with clients by giving them a "say" in what the organization is talking about online.

Published in: Technology, Economy & Finance
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  • 1. Blogging for Bankers Introduction to WSI January 23, 2009 Eric Cook, Certified Internet Business Consultant
  • 2. Agenda <ul><li>Defining “Web 2.0” </li></ul><ul><li>What’s a “blog” </li></ul><ul><li>Why should bankers care </li></ul><ul><li>Examples of banking blogs </li></ul><ul><li>Blogging etiquette </li></ul><ul><li>Risks of blogging </li></ul><ul><li>Blogging ideas </li></ul><ul><li>Questions… </li></ul>
  • 3. What is Web 2.0? <ul><li>Web 1.0 = One-way conversation </li></ul><ul><ul><li>“ Website” </li></ul></ul><ul><li>Web 2.0 = Two-way conversation </li></ul><ul><ul><li>Visitor generated content </li></ul></ul><ul><ul><li>Feedback and participation </li></ul></ul><ul><ul><li>Involve and interact </li></ul></ul><ul><li>“ Business 101” </li></ul>
  • 4. What is a Blog?
  • 5. What is a Blog? <ul><li>Approx 218 million blogs with 175,000 added every day (Technorati.com) </li></ul><ul><li>Blended term for “web” and “log” = “blog” </li></ul><ul><li>Website that supports feedback and is more conversational </li></ul><ul><li>Can be developed for personal or business use </li></ul><ul><li>Comments can be moderated or open </li></ul>
  • 6. Why Should Bankers Care? <ul><li>Attractive demographic </li></ul><ul><ul><li>More affluent </li></ul></ul><ul><ul><ul><li>50% >$75k HHI </li></ul></ul></ul><ul><ul><li>More educated </li></ul></ul><ul><ul><ul><li>74% college grad </li></ul></ul></ul><ul><li>Connections </li></ul><ul><li>Be seen as “real” </li></ul><ul><li>Valuable feedback </li></ul><ul><li>Communication tool </li></ul>
  • 7. Examples of Banking Blogs
  • 8. Blogging Etiquette <ul><li>Be real & engaged </li></ul><ul><li>Provide value </li></ul><ul><li>Be accessible </li></ul><ul><li>Generate conversations </li></ul><ul><li>Listen to opinions </li></ul><ul><li>Ask questions </li></ul><ul><li>Help others (even competition) </li></ul><ul><li>Put others first </li></ul><ul><li>Listen to community </li></ul><ul><li>Leverage talent </li></ul>Source : MarketingProfs.com
  • 9. Risks of Blogging <ul><li>Compliance (of course) </li></ul><ul><ul><li>Trigger terms, record keeping, review,etc… </li></ul></ul><ul><li>Time </li></ul><ul><ul><li>To post, monitor and contribute </li></ul></ul><ul><li>Not doing it “right” </li></ul><ul><ul><li>Fear of feedback </li></ul></ul><ul><li>Starting, then stopping… </li></ul>
  • 10. Blogging Ideas <ul><li>The Insider : Let them feel like they are getting a “secret” </li></ul><ul><li>Culture : Share what it’s like to be a part of your bank </li></ul><ul><li>Customers : Feature a customer (links) </li></ul><ul><li>Links : Bring in what’s relevant </li></ul>Source : MarketingProfs.com
  • 11. Blogging Ideas <ul><li>Trends : What’s happening in the industry </li></ul><ul><li>Practical Use : Explain how to use a service or give examples </li></ul><ul><li>Solution : Solve a common problem </li></ul><ul><li>Community : Promote what’s going on around you </li></ul>Source : MarketingProfs.com
  • 12. Questions? <ul><li>Eric Cook </li></ul><ul><li>WSI Internet Consulting </li></ul><ul><li>[email_address] </li></ul><ul><li>Jeff Simpkins </li></ul><ul><li>Community Bank Consulting, Inc. </li></ul><ul><li>[email_address] </li></ul>

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