Blogging for Bankers Introduction to WSI January 23, 2009 Eric Cook, Certified Internet Business Consultant

Agenda Defining “Web 2.0” What’s a “blog” Why should bankers care Examples of banking blogs Blogging etiquette Risks of blogging Blogging ideas Questions…

Defining “Web 2.0”

What’s a “blog”

Why should bankers care

Examples of banking blogs

Blogging etiquette

Risks of blogging

Blogging ideas

Questions…

What is Web 2.0? Web 1.0 = One-way conversation “ Website” Web 2.0 = Two-way conversation Visitor generated content Feedback and participation Involve and interact “ Business 101”

Web 1.0 = One-way conversation

“ Website”

Web 2.0 = Two-way conversation

Visitor generated content

Feedback and participation

Involve and interact

“ Business 101”

What is a Blog?

What is a Blog? Approx 218 million blogs with 175,000 added every day (Technorati.com) Blended term for “web” and “log” = “blog” Website that supports feedback and is more conversational Can be developed for personal or business use Comments can be moderated or open

Approx 218 million blogs with 175,000 added every day (Technorati.com)

Blended term for “web” and “log” = “blog”

Website that supports feedback and is more conversational

Can be developed for personal or business use

Comments can be moderated or open

Why Should Bankers Care? Attractive demographic More affluent 50% >$75k HHI More educated 74% college grad Connections Be seen as “real” Valuable feedback Communication tool

Attractive demographic

More affluent

50% >$75k HHI

More educated

74% college grad

Connections

Be seen as “real”

Valuable feedback

Communication tool

Examples of Banking Blogs

Blogging Etiquette Be real & engaged Provide value Be accessible Generate conversations Listen to opinions Ask questions Help others (even competition) Put others first Listen to community Leverage talent Source : MarketingProfs.com

Be real & engaged

Provide value

Be accessible

Generate conversations

Listen to opinions

Ask questions

Help others (even competition)

Put others first

Listen to community

Leverage talent

Risks of Blogging Compliance (of course) Trigger terms, record keeping, review,etc… Time To post, monitor and contribute Not doing it “right” Fear of feedback Starting, then stopping…

Compliance (of course)

Trigger terms, record keeping, review,etc…

Time

To post, monitor and contribute

Not doing it “right”

Fear of feedback

Starting, then stopping…

Blogging Ideas The Insider : Let them feel like they are getting a “secret” Culture : Share what it’s like to be a part of your bank Customers : Feature a customer (links) Links : Bring in what’s relevant Source : MarketingProfs.com

The Insider : Let them feel like they are getting a “secret”

Culture : Share what it’s like to be a part of your bank

Customers : Feature a customer (links)

Links : Bring in what’s relevant

Blogging Ideas Trends : What’s happening in the industry Practical Use : Explain how to use a service or give examples Solution : Solve a common problem Community : Promote what’s going on around you Source : MarketingProfs.com

Trends : What’s happening in the industry

Practical Use : Explain how to use a service or give examples

Solution : Solve a common problem

Community : Promote what’s going on around you

Questions? Eric Cook WSI Internet Consulting [email_address] Jeff Simpkins Community Bank Consulting, Inc. [email_address]

Eric Cook

WSI Internet Consulting

[email_address]

Jeff Simpkins

Community Bank Consulting, Inc.

[email_address]