Your SlideShare is downloading. ×
0
Blogging for Bankers Introduction to WSI January 23, 2009 Eric Cook, Certified Internet Business Consultant
Agenda <ul><li>Defining “Web 2.0” </li></ul><ul><li>What’s a “blog” </li></ul><ul><li>Why should bankers care </li></ul><u...
What is Web 2.0? <ul><li>Web 1.0 = One-way conversation </li></ul><ul><ul><li>“ Website” </li></ul></ul><ul><li>Web 2.0 = ...
What is a Blog?
What is a Blog? <ul><li>Approx 218 million blogs with 175,000 added every day (Technorati.com) </li></ul><ul><li>Blended t...
Why Should Bankers Care? <ul><li>Attractive demographic </li></ul><ul><ul><li>More affluent </li></ul></ul><ul><ul><ul><li...
Examples of Banking Blogs
Blogging Etiquette <ul><li>Be real & engaged </li></ul><ul><li>Provide value </li></ul><ul><li>Be accessible </li></ul><ul...
Risks of Blogging <ul><li>Compliance (of course) </li></ul><ul><ul><li>Trigger terms, record keeping, review,etc… </li></u...
Blogging Ideas  <ul><li>The Insider : Let them feel like they are getting a “secret” </li></ul><ul><li>Culture : Share wha...
Blogging Ideas  <ul><li>Trends : What’s happening in the industry </li></ul><ul><li>Practical Use : Explain how to use a s...
Questions? <ul><li>Eric Cook </li></ul><ul><li>WSI Internet Consulting </li></ul><ul><li>[email_address] </li></ul><ul><li...
Upcoming SlideShare
Loading in...5
×

Blogging For Bankers

256

Published on

Blogs are becoming a popular way enhance and deepen relationships with clients by giving them a "say" in what the organization is talking about online.

Published in: Technology, Economy & Finance
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
256
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Blogging For Bankers"

  1. 1. Blogging for Bankers Introduction to WSI January 23, 2009 Eric Cook, Certified Internet Business Consultant
  2. 2. Agenda <ul><li>Defining “Web 2.0” </li></ul><ul><li>What’s a “blog” </li></ul><ul><li>Why should bankers care </li></ul><ul><li>Examples of banking blogs </li></ul><ul><li>Blogging etiquette </li></ul><ul><li>Risks of blogging </li></ul><ul><li>Blogging ideas </li></ul><ul><li>Questions… </li></ul>
  3. 3. What is Web 2.0? <ul><li>Web 1.0 = One-way conversation </li></ul><ul><ul><li>“ Website” </li></ul></ul><ul><li>Web 2.0 = Two-way conversation </li></ul><ul><ul><li>Visitor generated content </li></ul></ul><ul><ul><li>Feedback and participation </li></ul></ul><ul><ul><li>Involve and interact </li></ul></ul><ul><li>“ Business 101” </li></ul>
  4. 4. What is a Blog?
  5. 5. What is a Blog? <ul><li>Approx 218 million blogs with 175,000 added every day (Technorati.com) </li></ul><ul><li>Blended term for “web” and “log” = “blog” </li></ul><ul><li>Website that supports feedback and is more conversational </li></ul><ul><li>Can be developed for personal or business use </li></ul><ul><li>Comments can be moderated or open </li></ul>
  6. 6. Why Should Bankers Care? <ul><li>Attractive demographic </li></ul><ul><ul><li>More affluent </li></ul></ul><ul><ul><ul><li>50% >$75k HHI </li></ul></ul></ul><ul><ul><li>More educated </li></ul></ul><ul><ul><ul><li>74% college grad </li></ul></ul></ul><ul><li>Connections </li></ul><ul><li>Be seen as “real” </li></ul><ul><li>Valuable feedback </li></ul><ul><li>Communication tool </li></ul>
  7. 7. Examples of Banking Blogs
  8. 8. Blogging Etiquette <ul><li>Be real & engaged </li></ul><ul><li>Provide value </li></ul><ul><li>Be accessible </li></ul><ul><li>Generate conversations </li></ul><ul><li>Listen to opinions </li></ul><ul><li>Ask questions </li></ul><ul><li>Help others (even competition) </li></ul><ul><li>Put others first </li></ul><ul><li>Listen to community </li></ul><ul><li>Leverage talent </li></ul>Source : MarketingProfs.com
  9. 9. Risks of Blogging <ul><li>Compliance (of course) </li></ul><ul><ul><li>Trigger terms, record keeping, review,etc… </li></ul></ul><ul><li>Time </li></ul><ul><ul><li>To post, monitor and contribute </li></ul></ul><ul><li>Not doing it “right” </li></ul><ul><ul><li>Fear of feedback </li></ul></ul><ul><li>Starting, then stopping… </li></ul>
  10. 10. Blogging Ideas <ul><li>The Insider : Let them feel like they are getting a “secret” </li></ul><ul><li>Culture : Share what it’s like to be a part of your bank </li></ul><ul><li>Customers : Feature a customer (links) </li></ul><ul><li>Links : Bring in what’s relevant </li></ul>Source : MarketingProfs.com
  11. 11. Blogging Ideas <ul><li>Trends : What’s happening in the industry </li></ul><ul><li>Practical Use : Explain how to use a service or give examples </li></ul><ul><li>Solution : Solve a common problem </li></ul><ul><li>Community : Promote what’s going on around you </li></ul>Source : MarketingProfs.com
  12. 12. Questions? <ul><li>Eric Cook </li></ul><ul><li>WSI Internet Consulting </li></ul><ul><li>[email_address] </li></ul><ul><li>Jeff Simpkins </li></ul><ul><li>Community Bank Consulting, Inc. </li></ul><ul><li>[email_address] </li></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×