Changes in Google …  again [December 2010]
It’s A Changing World
 
1.  Keyword Phrase 2.  Organic Search (SEO) 3.  Paid Search (PPC)
Google 7-Pack Gone
 
Google Places Dominate Page 1 Map On Right Hand Side and Scrolls Down Google is showing ‘Total’ Reviews  Clustered Reviews
1. Google Places Dominate Page One 2. Map Scrolls 3. Total Reviews From ‘Review Type’ Websites 4. Categorized View of Revi...
<ul><li>canpages.ca </li></ul><ul><li>citysearch.com </li></ul><ul><li>ourfaves.com </li></ul><ul><li>insiderpages.com </l...
Hotel Industry <ul><li>booking.com </li></ul><ul><li>hotels.com </li></ul><ul><li>canadianhotelguide.com </li></ul><ul><li...
<ul><li>82%  of Google searches have a local component to them </li></ul><ul><li>Google Places  dominate page one  now of ...
Who Benefits… <ul><li>Those who were on page one of Google and also had a map listing (2 listings) </li></ul><ul><li>Those...
Best Case Scenario
2 nd  Best Case Scenario
How To Get Listed in Google Places <ul><li>Visit www.google.com/places </li></ul><ul><li>Click on     </li></ul><ul><li>S...
Maximizing The Opportunity Now <ul><li>Get your listing claimed </li></ul><ul><li>Have your profile completed 100% </li></...
 
Google Algorithm
 
 
QUESTIONS?
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Google places what's new for business

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At the end of 2010 Google made some significant changes to their Places pages that continue to have an impact on local search results. This presentation was delivered during a session on http://www.FreeWebinarWednesdays.com and can be used in conjunction with that session dated December 15, 2010.

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Google places what's new for business

  1. 1. Changes in Google … again [December 2010]
  2. 2. It’s A Changing World
  3. 4. 1. Keyword Phrase 2. Organic Search (SEO) 3. Paid Search (PPC)
  4. 5. Google 7-Pack Gone
  5. 7. Google Places Dominate Page 1 Map On Right Hand Side and Scrolls Down Google is showing ‘Total’ Reviews Clustered Reviews
  6. 8. 1. Google Places Dominate Page One 2. Map Scrolls 3. Total Reviews From ‘Review Type’ Websites 4. Categorized View of Reviews
  7. 9. <ul><li>canpages.ca </li></ul><ul><li>citysearch.com </li></ul><ul><li>ourfaves.com </li></ul><ul><li>insiderpages.com </li></ul><ul><li>superpages.com </li></ul><ul><li>tripadvisor.com </li></ul><ul><li>yahoo.com </li></ul><ul><li>yellowbot.com </li></ul><ul><li>yelp.com </li></ul>
  8. 10. Hotel Industry <ul><li>booking.com </li></ul><ul><li>hotels.com </li></ul><ul><li>canadianhotelguide.com </li></ul><ul><li>priceline.com </li></ul><ul><li>tripadvisor.com </li></ul><ul><li>travelpost.com </li></ul>
  9. 11. <ul><li>82% of Google searches have a local component to them </li></ul><ul><li>Google Places dominate page one now of search for local search </li></ul><ul><li>The listings (in Google Places) is now a mixture/combination of the Google Map Listing along with the Organic Listings in Google </li></ul>What We Found
  10. 12. Who Benefits… <ul><li>Those who were on page one of Google and also had a map listing (2 listings) </li></ul><ul><li>Those who were on page one of Google and registered for Google Places but did not have a listing (Map Listing) on page one </li></ul><ul><li>Those who had a Google Place listing but website was NOT on page one </li></ul>
  11. 13. Best Case Scenario
  12. 14. 2 nd Best Case Scenario
  13. 15. How To Get Listed in Google Places <ul><li>Visit www.google.com/places </li></ul><ul><li>Click on  </li></ul><ul><li>Sign in with your Google Account or create a new one </li></ul><ul><li>Once you sign in, click on  </li></ul><ul><li>Complete the form – provide billing details, images, coupons, store hours etc. </li></ul><ul><li>You will be asked to verify your business (PIN will be sent to your phone number) </li></ul>
  14. 16. Maximizing The Opportunity Now <ul><li>Get your listing claimed </li></ul><ul><li>Have your profile completed 100% </li></ul><ul><li>Ensure same local phrases are on website and Google Maps listing </li></ul><ul><li>Obtain local submissions from directories, social sites </li></ul><ul><li>Get positive reviews </li></ul>
  15. 18. Google Algorithm
  16. 21. QUESTIONS?

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