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Google places what's new for business

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At the end of 2010 Google made some significant changes to their Places pages that continue to have an impact on local search results. This presentation was delivered during a session on …

At the end of 2010 Google made some significant changes to their Places pages that continue to have an impact on local search results. This presentation was delivered during a session on http://www.FreeWebinarWednesdays.com and can be used in conjunction with that session dated December 15, 2010.

Published in: Technology

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Transcript

  • 1. Changes in Google … again [December 2010]
  • 2. It’s A Changing World
  • 3.  
  • 4. 1. Keyword Phrase 2. Organic Search (SEO) 3. Paid Search (PPC)
  • 5. Google 7-Pack Gone
  • 6.  
  • 7. Google Places Dominate Page 1 Map On Right Hand Side and Scrolls Down Google is showing ‘Total’ Reviews Clustered Reviews
  • 8. 1. Google Places Dominate Page One 2. Map Scrolls 3. Total Reviews From ‘Review Type’ Websites 4. Categorized View of Reviews
  • 9.
    • canpages.ca
    • citysearch.com
    • ourfaves.com
    • insiderpages.com
    • superpages.com
    • tripadvisor.com
    • yahoo.com
    • yellowbot.com
    • yelp.com
  • 10. Hotel Industry
    • booking.com
    • hotels.com
    • canadianhotelguide.com
    • priceline.com
    • tripadvisor.com
    • travelpost.com
  • 11.
    • 82% of Google searches have a local component to them
    • Google Places dominate page one now of search for local search
    • The listings (in Google Places) is now a mixture/combination of the Google Map Listing along with the Organic Listings in Google
    What We Found
  • 12. Who Benefits…
    • Those who were on page one of Google and also had a map listing (2 listings)
    • Those who were on page one of Google and registered for Google Places but did not have a listing (Map Listing) on page one
    • Those who had a Google Place listing but website was NOT on page one
  • 13. Best Case Scenario
  • 14. 2 nd Best Case Scenario
  • 15. How To Get Listed in Google Places
    • Visit www.google.com/places
    • Click on 
    • Sign in with your Google Account or create a new one
    • Once you sign in, click on 
    • Complete the form – provide billing details, images, coupons, store hours etc.
    • You will be asked to verify your business (PIN will be sent to your phone number)
  • 16. Maximizing The Opportunity Now
    • Get your listing claimed
    • Have your profile completed 100%
    • Ensure same local phrases are on website and Google Maps listing
    • Obtain local submissions from directories, social sites
    • Get positive reviews
  • 17.  
  • 18. Google Algorithm
  • 19.  
  • 20.  
  • 21. QUESTIONS?