Your SlideShare is downloading. ×
0
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Banking In A Social Networking World
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Banking In A Social Networking World

1,216

Published on

This presentation was delivered at the 2009 Wisconsin Bankers Association's Tech Conference in Madison, WI. This show talked about how the impact of social media and web 2.0 tools are changing the way …

This presentation was delivered at the 2009 Wisconsin Bankers Association's Tech Conference in Madison, WI. This show talked about how the impact of social media and web 2.0 tools are changing the way we build relationships with customers.

0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,216
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
132
Comments
0
Likes
5
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • <number>
  • <number>
  • Transcript

    • 1. Banking in a Social Networking World Wisconsin Bankers Association Technology Conference September 22-23, 2009 Eric Cook, Certified Internet Business Consultant
    • 2. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta2 Did You Know Video…
    • 3. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta3 What Does This Mean For Financial Services?
    • 4. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta4 Agenda • “Sticky” banking • Evolution of the web • Social networking – Blogs & “Fab Four” • Social banking • Free promotion tools • Wrap-up and questions
    • 5. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta5 “Sticky” Banking Strategies • Defined: Strategy used to keep customers around and do what YOU want them to do • Direct deposit, automatic transfers, bill payment, financial calculators, mobile banking, blogs, social networking, others? • Evolving into “relationship building”
    • 6. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta6
    • 7. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta7 Why “Gen Y”
    • 8. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta8 Shifting Values 1 2 3 4 5 Traditionalists 1901 - 1924 Legacy Loyalty Discipline Logic Consistency Boomers 1925 - 1965 Climbing the Ladder Money & Status Hard Work Idealism Competition Gen X 1966 - 1979 Flexibility Portability Independence Change Freedom Gen Y 1980 - 1990s Collaboration Innovation Entertainment Speed Learning Source: Bea Fields, Author
    • 9. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta9 Evolution of the Web • Then (1.0) – Basic information source – Online brochures – Looks nice, but difficult to determine effectiveness – Expense items • Now (2.0) – 24/7 sales person – Accountable (ROI) – Feedback – Conversational – Transparent – Open to contribution
    • 10. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta10 Online Activities
    • 11. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta11 Online Advertising Spend
    • 12. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta12 Percent of Total Spend
    • 13. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta13
    • 14. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta14 What is Web 2.0? • Web 1.0 = One-way conversation – “Website” • Web 2.0 = Two-way conversation – Visitor-generated content – Feedback and participation – Involve and interact • “Business 101” – Know me, like me, trust me… do business with me
    • 15. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta15 social media is basically a conversation hi whats up? social media What Is Social Media???
    • 16. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta16 Using Networks Such As…
    • 17. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta17 Social Network Profiles
    • 18. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta18 The Future is Now Nearly 50 percent of senior marketing executives believe that social media (networking) is a vital component of corporate communications that should be monitored at the executive level and allocated appropriate resources. -2008 Survey from TNS Comfony
    • 19. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta19 Use of Social Networking Researchers predict that nearly half of all U.S. Internet users will visit at least one social networking site on a monthly basis by 2011, with users shifting towards women and older users. Key Question: Who makes the financial decisions in the households you serve? -2008 Survey from TNS Comfony
    • 20. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta20 Objectives of Social Media
    • 21. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta21 Customer Rankings and Feedback 96 percent of retailers surveyed ranked customer ratings and reviews as an effective or very effective tactic to driving conversion. -Forrester Research and Shop.org
    • 22. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta22 Benefits of Social Media • Product Development • Customer Service • Networking & Idea Sharing • Market Intelligence (competition) • News & Information • Research on People (HR) • Global Perspective • Low Cost • Build Your Brand • Build Trust Source: Marketing 2.0
    • 23. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta23
    • 24. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta24 Hello. I’m SEO. And I’m SMO. • Just adding pages and pages of content as an SEO strategy doesn’t cut it anymore • Social Media is the new way to take your SEO strategy to the next level • Social Media increases the number of high quality links & targeted traffic (2 of the most important factors in SEO) SEO & SMO Work Together
    • 25. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta25 Blogging
    • 26. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta26
    • 27. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta27 Are You Blogging? • Approx 133 million blogs indexed since 2002 with 900,000 posts in 24 hours (Technorati.com) • Blended term for “web” and “log” = “blog” • Website that supports feedback and is more conversational • Can be developed for personal or business use • Comments can be moderated or open • Good “first start” for companies
    • 28. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta28 Examples of FI Blogs
    • 29. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta29 Blogging Etiquette 1. Be real & engaged 2. Provide value 3. Be accessible 4. Generate conversations 5. Listen to opinions 6. Ask questions 7. Help others (even competition) 8. Put others first 9. Listen to community 10.Leverage talent Source: MarketingProfs.com
    • 30. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta30 The “Fab Four” • Facebook • Twitter • LinkedIn • YouTube
    • 31. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta31 Total Visits Source: Compete.com
    • 32. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta32 Some Facebook Stats
    • 33. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta33 My Newest Friend…
    • 34. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta34 Twitter-iffic
    • 35. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta35 Twitter Tidbits
    • 36. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta36 Peoples Bank Phishing Alert
    • 37. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta37 @Banking on Twitter @CommunityBanks
    • 38. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta38 LinkedIn • Professional networking environment • More business focused – Online resume • Personal and Groups • Connections • Recommendations
    • 39. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta39 YouTube • Online video site created February 2005 • Sold to Google in November 2009 $1.65B • #2 search engine (behind Google) • 2007 vs. 2000 bandwidth consumption • Flip camera • Examples…
    • 40. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta40 Landmark BankVideo Channel
    • 41. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta41 Consider Integrated Approach • Consider social media as one leg of the chair • Identify what offline efforts are currently underway • Use to drive traffic to your end goal • Leverage tools to aggregate your message (ping.fm)
    • 42. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta42 E-Mail Is Cost-Effective Search Engine Advertising eMail Yellow Pages Banner Ads Direct MailSearch Engine Advertising eMail Yellow Pages Banner Ads Direct Mail 1.7x1x 4.1x 6.9x 34.3x 2.4x 1x 5.9x 7.1x 8.2x Cost per Lead Cost per Customer
    • 43. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta43 Why E-Mail Marketing • Saves Time: Putting together a direct mail campaign can take weeks vs. a matter of hours • Quick Response: Recipients can respond instantly, meaning an immediate impact on sales • Lower Costs: 30x more effective at lead generation than direct mail and avoids fixed costs like printing and postage • Measurable ROI: You can see who clicks and visits your site to track activity and effectiveness
    • 44. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta44 Social Banking • Mint.com, Wasabe.com, QuickenOnline & Geezeo.com – Web-based account aggregators and financial planning tools – Accounts, tips from other members and goals (budgeting tools) – Some even offer “social networking” for connections • MoneyIsle.com, Prosper.com and LendingClub.com – Provide P2P saving/lending capabilities • SmartyPig.com - Provides users a way to save for a goal and invite others to help
    • 45. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta45 Online PFMs Source: Compete.com
    • 46. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta46 Mint.com
    • 47. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta47
    • 48. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta48
    • 49. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta49
    • 50. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta50 USAA - Mobile Deposits
    • 51. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta51
    • 52. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta52 Some Free Promotion Tools
    • 53. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta53 Podcasting • TalkShoe.com • BlogTalkRadio.com • InstantConference.com
    • 54. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta54 Webinars • DimDim.com • Also… – GoToMeeting/Webinar – WebEx
    • 55. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta55 Whitepapers & Articles • DocStoc.com – “Community Bankers Guide to Social Network Marketing” by Jesse Torres
    • 56. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta56 Presentations • SlideShare.net – Embeds into LinkedIn
    • 57. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta57 Online Tutorials • JingProject.com – Provides free screen capture for images and video (up to 5 minutes) – Easily share online for training and education – Full version <$20/year!
    • 58. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta58 Reputation Monitoring http://www.google.com/alerts
    • 59. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta59 Dealing with Negativity • Realize you cannot control conversations • Opportunity for feedback • Gain respect by accepting criticism • Address open and honestly • Let the world see how you handle problems
    • 60. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta60 Critical Success Factors • Be yourself – Not John Mackey, CEO of Whole Foods • Be responsive • Contribute and give back • Don’t sit on the sidelines
    • 61. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta61 It Takes Balance…
    • 62. Questions Eric Cook Certified Internet Business Consultant eric@PoweredByWSI.com www.PoweredByWSI.com/WBA2009 (269) 841-5007
    • 63. Banking in a Social Networking World - WBA 2009Eric Cook, Certified Internet Business Consulta63

    ×